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Media and Entertainment Industry Newsletter
Volume 4, Issue 4 See Previous Issues

Thank you for being part of the NVIDIA Media & Entertainment Community. You are among about 40,000 readers of this newsletter each month, and we very much appreciate your input and support.

For those who did not engage with us at NAB, we thought it might be helpful to pass along the top three questions we got at NAB 2014:

Q: How can I put NVIDIA GPUs in the new Mac Pro?
A: Unfortunately, that’s not possible. But there are some good alternatives. The first option is to simply add an NVIDIA® Quadro® K5000 for Mac to the older PCIe–based Mac Pro. For Adobe Premiere® Pro users, our tests have found this will outperform most models of the new Mac Pro.

Another option is to connect a Mac (any Mac, not just the Mac Pro) client to a server with NVIDIA GRID™ technology. This would deliver a GPU–accelerated Windows–based virtual machine with the Windows version of the software you want to run to your Mac. For users who are open to switching completely to a Windows-based system, we’d recommend Dell Precision or HP Z workstations with Quadro graphics, which could yield the highest performance of all options.

Q: Can I run other renderers on the new NVIDIA Iray® VCA?
A: Yes, but Iray VCA has special software technology that enables interactive rendering and scalability that other GPU renderers currently do not have, so you will not get the same performance. Check with your rendering software provider to see if their application is certified for use on Iray VCA. Chaos Group, for example, has said they plan to support Iray VCA with V–Ray RT.

Q: What’s required to do 4K and above real–time debayering?
A: There are so many variables (which camera, file format, frame rate) that it’s not possible to give one definitive answer. However, a single Quadro K6000 in a workstation with dual 12–core Intel Xeon E5-2697 v2 Processors offering 16 GB of RAM would be able to handle any combination we’ve come across with ARRI, Canon, RED, or Sony.

I invite you to let us know how we can be helpful to your business or answer any questions you might have about GPU acceleration for your most important applications. Please feel free to contact the person below based on your region:

Americas: Michael Kaplan michaelk@nvidia.com
Europe, Middle East and Africa: Alex Micallef amicallef@nvidia.com
China: Arthur He ahe@nvidia.com

For other countries, simply hit reply and we will route you to the appropriate person.

CONTENTS
> Spotlight
> Media Applications and Technologies
> Customer Successes
> Promotions
> Events
Greg Estes
Greg Estes
GM, Media and Entertainment Industry
NVIDIA
 
SPOTLIGHT

NAB at a glance—4K Your Way

We are very proud that over 70 technology partners demonstrated NVIDIA–based solutions at NAB 2014. Together with our partners HP and Dell, we demonstrated NVIDIA GPU–accelerated visual computing solutions, including:

  • The next generation of Adobe® Creative Cloud for video production workflows, which includes the latest GPU de–bayering for 4K playback in Adobe Premiere® Pro CC
  • New features in Autodesk Maya 2015 that are accelerated by NVIDIA® Quadro® graphics for 4K animation workflows
  • GPU–accelerated, final-frame rendering with Chaos V–Ray RT
  • NVIDIA GRID™ technology, which enables media companies, studios, and even small agencies to virtualize GPU–accelerated applications
  • The newly–announced NVIDIA® Iray® Visual Computing Appliance, a network rendering appliance that provides–for the first time–truly interactive photo–realistic rendering
  • GPU–accelerated applications now available as G2 on Amazon Web Services

In Post TV’s interview with Greg Estes, he discusses NVIDIA at NAB 2014 and NVIDIA's partnerships to deliver 4K workflow solutions. Watch the video.

If you missed our demo of GPU final-frame rendering at the NAB Show, see how filmmakers are rendering realistic CG on the fly using Chaos Group’s V–Ray RT powered by Quadro K6000s and NVIDIA Tesla® K40’s. Read more.

NVIDIA Iray VCA two–time "Best of Show" award winner at NAB 2014

The NVIDIA Iray Visual Computing Appliance (VCA), a purpose–built hardware and software solution for greatly accelerating Iray rendering performance for existing workflows, received two "Best of Show" awards at this year’s NAB. Learn how VFX studios are adopting the Iray VCA for interactive visualization and photo–real final rendering.

 
Media Applications and Technologies

NVIDIA GPUs powering more features in upcoming Adobe® Creative Cloud video apps

The latest version of Adobe Premiere® Pro CC will add significant speed and efficiency improvement to 4K workflows by enabling GPU debayering for real–time RED Camera media 4K playback on NVIDIA GPUs. It will also offer new GPU–accelerated Dynamic Mask Tracking and Feathered Masking for automatic image tracking. Learn more about NVIDIA and Adobe’s ongoing collaboration and read how the addition of GPU debayering in Adobe Premiere Pro CC extends workflow flexibility with RED camera.

NVIDIA® Quadro® K5000 accelerates Da Vinci Resolve and Adobe Premiere®

Matt Silverman of Swordfish Studios reviews the NVIDIA Quadro K5000, where he discusses how the NVIDIA GPU accelerates Da Vinci Resolve and Adobe Premiere’s real–time capabilities. Read more about the power of the Quadro K5000.

eyeon announces GPU–Accelerated 4K Playback System

eyeon Software recently announced their Generation 4K playback system for studios, such as Trumbull Studios and Blur Studio, in search of a complete 4K GPU–accelerated solution. Read more.

MTI Film’s new CORTEX CarryOn powers through dailies transcoding with NVIDIA® CUDA®

MTI Film’s new CORTEX CarryOn, a portable all–in–one dailies and media management tool for use on set, uses NVIDIA CUDA to achieve blazing speeds decoding camera media for dailies editorial and review. Learn more.

OTOY previews OctaneRender v2.0, delivering even more realistic renders

OTOY announced new advances in development for its popular OctaneRender software that will enable increased realism in renders and allow sophisticated editing of scene elements. Read more.

Cinnafilm introduces Tachyon Wormhole, a software–based standards transcoder with retiming

Cinnafilm, the leader in GPU–accelerated video image processing, is expanding the capacity of its world–renowned Tachyon conversion toolset by adding the ability to shorten or lengthen clips to exact length. Read more.

FurryBall 4.7 GPU renderer now available

The latest release of FurryBall adds two faster methods for HDRI lighting, support for .hdr textures, and new behavior for displacement maps, and exit color for transparency materials. Available for Autodesk Maya and 3DS Max, it is also 30%–50% faster for NVIDIA® Quadro® and older Fermi GPU cards. Learn more.

Comprimato’s new release boosts GPU JPEG2000 encoding by 20%

Comprimato released its new JPEG2000 encoder and decoder, offering 20% faster encoding. Thanks to NVIDIA GPUs and NVIDIA® CUDA®, Comprimato can encode 4K content at 83 fps. Learn more and watch the video.

 
Customer successes

Light Iron performs 6K DI for RED Dragon workflow powered by NVIDIA GPUs

With 6K cameras coming to market, post facilities must find new ways to integrate 6K into their pipeline. Go behind the scenes at Light Iron to see how they performed a 6K DI for RED Dragon workflow utilizing Quantel’s Pablo Rio powered by NVIDIA multi GPU technology.

OTOY brings CUDA–fueled OctaneRender™ to Adobe After Effects for video producers

OTOY is bringing OctaneRender to Adobe After Effects, developing a plug-in that allows users to import a complete 3D scene onto the After Effects timeline for a simplified workflow. Read more.

MAXON and Vizrt announce new integration between CINEMA 4D and Viz Artist

As introduced at NAB, CINEWARE allows for highly effective 3D design workflow via native CINEMA 4D file import into Viz Artist. The new integration will be available to customers with the upcoming version of Viz Artist and Viz Engine. Learn more.

Cinnafilm’s Tachyon and GPU–accelerated Lightspeed Server used at Sochi Olympics

NBC Olympics utilized Cinnafilm Tachyon for Telestream Vantage to standards convert pre–captured media during the 2014 Sochi Olympics. Read more.

Cinnafilm’s Tachyon now leveraging NVIDIA GPU–based processing on Digital Rapids Kayak

Cinnafilm’s Tachyon standards conversion technology is now available as an option for the Digital Rapids Transcode Manager 2 software and Kayak workflow platform. Learn More.

 
Promotions

ASSIMILATE SCRATCH 4K Digital Intermediate turnkey systems for the price of 2K

Versatile Distribution Services (VDS) has teamed with ASSIMILATE to create incredibly powerful SCRATCH 4K turnkey systems featuring HP Z820 workstations, NVIDIA® Quadro® K6000 graphics, and Fusion IO storage to deliver unparalleled performance at the same price as 2K systems cost before NAB. Learn more and how to buy.

Great savings for After Effects® CC users when upgrading their CINEMA 4D Lite

After Effects CC users: Take advantage of exclusive savings of up to 40% when you upgrade to CINEMA 4D Broadcast or Studio. Offer valid through May 31, 2014. Learn more.

NVIDIA GPUs enhance the performance of your Mac Pro 2012

Want better performance out of your old Mac Pro? Watch this video to learn 3 ways to extend the life of your Mac Pro and accelerate performance without the high cost of a new Mac.

 
Events

Chaos Group GPU Rendering European Roadshow  

Sponsored by Autodesk, Chaos Group, HP and NVIDIA, this six–city roadshow is wrapping up next week in Munich, Berlin and London! Register now to attend one of the following final seminars:

April 28: Munich at Hilton Munich Park hotel
April 29: Berlin at Radisson Blu hotel
April 30: London at The Courthouse Hotel

Learn how a team of independent artists, led by director Kevin Margo, is leveraging the power of NVIDIA GPUs to create the CG animated short film Construct (watch the teaser video and the making of Construct). The team implemented a revolutionary all–GPU workflow using Chaos Group’s V–Ray RT for 3ds Max and Autodesk MotionBuilder running on NVIDIA® Quadro® K6000s and Tesla® K40s.

Vizrt Days 2014 

Vizrt Days 2014 will bring together broadcasters from around the world to share the latest news and innovations in the industry. The event will feature several keynotes, panels, and seminars. It will be held May 6–7 in Bergen Norway, at the same time as the Nordic Media Festival, Scandinavia’s largest media festival. Register and see the full program.

 
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