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Media and Entertainment Newsletter
 
 
Thank you for being part of the worldwide community of NVIDIA GPU users within the media and entertainment industries. Our goal is to provide our readers with helpful information on the latest GPU-accelerated solutions for digital content creation and distribution, as well as inside information that might be helpful to you in your work.

In this newsletter, we’ll focus on GPU computing solutions from our partners at NAB. We couldn’t be more excited about this year’s show. Across the show floor, you’ll see that GPU computing is rapidly transforming digital content creation with more than 40 solutions driven by NVIDIA Quadro® or NVIDIA Tesla® professional GPUs. You’ll find more details about these solutions below and how they might add value to your workflow.

If you’re at NAB, stop by the NVIDIA booth (SL9215) and say hello. If not, we’ll be blogging throughout the show. Follow us on Twitter or Facebook to stay up to date.

As always, we welcome your feedback and want to hear from you. Contact me at GregEstesME@nvidia.com.

Thanks,
Greg

CONTENTS
> The NVIDIA booth at NAB 2012
> GPU Direct for Video Partners
> New GPU-accelerated applications
> Customer Successes
> Promotions
> Contests
> Events summary
Greg EstesGreg Estes
NVIDIA’s Industry Executive, Media and Entertainment
 

The NVIDIA booth at NAB 2012

 
We’re showing a number of demos in the NVIDIA booth that all take advantage of GPU computing. You can see how NVIDIA® Maximus™ technology accelerates a range of applications, including effects in Autodesk Maya, live video encoding from Elemental Technologies, 3D motion graphics and editing in Adobe Creative Suite 6, and film grain management with Cinnafilm Dark Energy. Here are the details:
 
Accelerate 3D motion graphics and editing with Adobe CS6® and NVIDIA professional GPUs
With the just announced Adobe® Creative Suite® 6 Production Premium with acceleration from NVIDIA® Quadro® and Tesla™ professional GPUs, you get unprecedented power and interactivity at your disposal. Motion graphics and designing realistic 3D geometric text and shapes that would take hours to create can now be done in minutes in Adobe® After Effects® CS6. Effects that used to render a few frames per second now run at full speed in Premiere Pro CS6. Learn More about GPU accelerated features in Adobe CS6.
 
Accelerate rendering with Chaos V-Ray RT and NVIDIA professional GPUs
The revolutionary interactive rendering engine from Chaos Group, V-Ray RT GPU, is now capable of harnessing the speed and performance of CUDA. V-Ray RT GPU is an interactive renderer that uses both the CPU and the GPU. You will receive almost instant real-time feedback on how a rendered image would look while changing settings such as materials, lighting and camera options. Learn more about Chaos V-Ray.
 
Accelerate finishing with Cinnafilm Dark Energy and NVIDIA® Maximus™ technology
Cinnafilm Dark Energy is now certified on NVIDIA Maximus technology and is exclusivly accelerated by CUDA. You can now add or remove film grain, scale images, perform motion-estimated and phase-corrected standards conversion much faster than ever before. Customers such as Bandito Brothers use Dark Energy with DSLR footage to add film grain back into the images. Learn More about Cinnafilm Dark Energy.
 
Accelerate encoding with Elemental Technologies and NVIDIA Tesla GPUs
GPU accelerated encoding allows multiscreen content delivery to any IP connected viewing device. The Elemental Live 150 Series packs high performance video processing and throughput in either a rack mount or desktop form factor, allowing you to output streams for multi-camera angle viewing. Learn more about Elemental Live.
 
Accelerate animation with Autodesk Maya and NVIDIA Maximus technology
We will be showing a technology demonstration of GPU-accelerated particle FX in Autodesk Maya. NVIDIA Maximus technology efficiently simulates numerous materials, including fluid, while simultaneously rendering into Maya's viewport with OpenGL. This shows how Maya users can work with FX and simulation while remaining completely interactive.
 
Accelerate media applications with the Perceptive Pixel 27" multi-touch monitor
This new desktop-sized display uses a new technology to provide a high-resolution display in a unique form factor. Perceptive Pixel systems use Quadro 6000 to power their graphics for the best performance and fidelity. Learn more about Perceptive Pixel multi-touch monitors.
 
10-display VizEngine scalable video wall
This video wall shows rich real-time 3D graphics rendered from one instance of VizRT on a Z800 powered by QuadroPlex. Historically it’s required a cluster of hosts to drive walls of this complexity. Learn more about Vizrt VizEngine.
 
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Partners at NAB

 
You can find NVIDIA throughout the entire showfloor—including more than 40 partners using NVIDIA professional GPUs to power their demos. Below are just a few:
 

GPU Direct for Video Partners

 
The following leading manufacturers of video I/O boards are supporting NVIDIA’s GPUDirect for Video technology. What that means is that they are incorporating our technology into their own solutions to enable low-latency transfer of video to the GPU for processing and back out again. That matters a lot if you have an on-air graphics application or any app where the throughput of video matters, because it lowers the latency from perhaps seven to ten frames to as few as two. It also has a benefit for any application that outputs SDI video, like when an editor pushes the spacebar to start playout of a clip.
 
AJA Video Systems, (Booth #SL3305) is a leading manufacturer of high-quality and cost-effective digital video interface, conversion, acquisition and desktop solutions supporting the professional broadcast and post-production markets. AJA is incorporating NVIDIA GPUDirect for Video in its I/O hardware.
 
Bluefish444 (Booth # SL9309), manufacturer of high-quality uncompressed 4K/2K/HD/SD SDI video cards, has also announced immediate availability of an extension to its Windows 7 64-bit SDK to support NVIDIA GPUDirect for Video. The extension to the Bluefish444 SDK is available for the entire range of Bluefish Epoch video cards.
 
Deltacast (Booth #SL 8006) recently announced support for NVIDIA® professional graphics processing units (GPUs) available as an official extension of their VideoMasterHD OEM SDK. The SDK extension is now available in release v5.09 of VideoMasterHD on Windows 7 64-bit, and leverages NVIDIA GPUDirect for Video.
 
DVS (Digital Video Solutions; Booth # SL6815), is a leading manufacturer of high-quality hardware and software for broadcast, digital film and video post-production, including the Atomix HDMI, the ultimate video I/O card for handling high resolution video, and the Atomix LT two-channel 3G I/O video card. These DVS Atomix video cards now support NVIDIA GPUDirect for Video via a new SDK.
 
Matrox (Booth #SL5115) is a market leader in the field of HD and SD digital video hardware and software, providing technology that powers a full range of content creation and delivery platforms used by broadcasters, post facilities, corporate communicators, videographers and A/V professionals worldwide.
 

New GPU-accelerated applications

 
AccuWeather StoryTeller (Booth #SL6820)
StoryTeller, an interactive touchscreen system created by AccuWeather, engages viewers by putting all the elements of breaking news, sports, traffic, and weather literally at the presenter’s fingertips. StoryTeller presentations are truly multi-media, and regularly feature graphic images, movies, and web and social media content. NVIDIA’s Quadro SDI Capture card provides StoryTeller with its impressive video capabilities, including support for up to four simultaneous live video inputs. Learn more about AccuWeather Story Teller.
 
Adobe Creative Suite 6 (Booth #SL 2624)
Adobe is demonstrating its upcoming Adobe Creative Suite 6 Production Premium software accelerated with NVIDIA Quadro pro graphics, including NVIDIA Maximus technology, to accelerate Adobe After Effects CS6, Adobe Premiere Pro CS6, Adobe SpeedGrade CS6 and Photoshop CS6. Adobe will highlight its new NVIDIA GPU accelerated 3D ray tracing feature in After Effects CS6. It simplifies and accelerates the motion graphics workflow like never before with a powerful new 3D compositing pipeline that employs ray tracing for uncompromised image quality. Creative pros can now incorporate extruded and beveled text and shapes directly within After Effects CS6, integrate their rendering with its native layers, and eliminate the traditional time-consuming back and forth with external 3D tools. Adobe’s new "Ray trace 3D" renderer leverages the NVIDIA® OptiX™ ray tracing engine for rendering realistic materials, accurate reflections, soft shadows, depth of field, and motion blur. The new ray tracing becomes truly interactive, delivering final frames up to 27x faster when using NVIDIA GPUs, as compared to dual hex-core CPUs alone.¹ Adobe Creative Suite 6 software continues to feature the NVIDIA CUDA™ accelerated Mercury Playback Engine in Adobe Premiere Pro, providing up to an 8x performance boost² for fast video editing. Adobe After Effects CS6 and Adobe Premiere Pro CS6 will also be demonstrated in the NVIDIA booth (#SL9215). Learn more about Adobe Creative Suite 6.
 
Blackmagic Design Davinci Resolve 8.2 (Booth #SL220)
NVIDIA Maximus-certified Davinci Resolve offers multi-GPU NVIDIA CUDA acceleration on Linux, Windows, and Mac OSX. In particular, Resolve offers real-time noise reduction that’s only possible using CUDA processing, in addition to a number of image processing functions that are CUDA accelerated. Learn more about Blackmagic Design Davinci Resolve.
 
Chaos V-Ray RT (Booth #SL9215)
Chaos Group is constantly working to ensure they are creating the best tools for their customer’ workflows. Their industry-leading V-Ray rendering engine now offers support for NVIDIA CUDA. With CUDA, V-Ray RT is now capable of better harnessing the speed and performance of NVIDIA GPUs. This provides higher reliability and performance, and more rapid GPU support than before while providing the responsive experience users have come to rely upon in V-Ray RT. Learn More about Chaos V-Ray.
 
Cinnafilm Dark Energy (Booth #SL9215)
Cinnafilm Inc., the world leader in GPU-based Standards Transcoding, noise reduction, and film simulation, is demonstrating their Dark Energy professional image texture management and optimization software platform in the NVIDIA booth, showing how professionals can accelerate its full potential using NVIDIA Maximus technology. Learn More about Cinnafilm Dark Energy.
 
Elemental Technologies Live 150 Series (Booth #SU10012)
Elemental Technologies, a leading supplier of video solutions for multiscreen content delivery to any IP connected viewing device, is demonstrating a high-performance solution for live event production in the NVIDIA booth, featuring the new Elemental Live 150 Series powered by dual NVIDIA Tesla GPUs. The Elemental Live 150 Series packs high performance video processing and throughput in either a rack mount or desktop form factor, allowing live event producers to output streams for multi-camera angle viewing. Learn more about Elemental Live.
 
Eyeon Fusion (Renaissance Suite)
eyeon Software Inc. offers a complete line of image processing and management applications that utilize NVIDIA GPU technology to provide massive processing power for VFX finishing of feature films, stereoscopic and broadcast production. The eyeon Software Fusion 3D renderer is now running on CUDA, offering incredibly fast performance and cementing Fusion’s reputation as one of the fastest, most comprehensive post-production applications available. Learn more about eyeon Fusion.
 
GenArts Sapphire (Booth #SL2205)
GenArts, Inc. provides robust visual effects tools to the industry’s leading artists across every major host application. Their popular Sapphire line of plug-ins, which are GPU-accelerated to leverage NVIDIA CUDA, now support NVIDIA Maximus technology. Industry pros who rely on Sapphire to streamline their workflows can now look forward to the highest levels of productivity while creating visual effects within their video editing or compositing software.  Learn more about GenArts Sapphire.
 
Harris Inscriber G8 and TitleOne AE(Booth #N2502)
Harris, which serves government and commercial markets in more than 150 countries, is demonstrating new features in both its Inscriber G8 and TitleOne AE live graphics systems. Inscriber G8 is built for high-end graphics creation, and utilizes the NVIDIA® Quadro® 4000 professional GPU with NVIDIA CUDA™ technology to significantly reduce channel hardware density for a greatly reduced footprint (2RU), lower power consumption and improved performance and clip playback scalability for the execution of high-caliber, complex 3D graphics and animations. The TitleOne AE improves on previous-generation TitleOne graphics systems by adding a high-performance NVIDIA Quadro 600 professional GPU and enhanced processing for maximum flexibility, offering sophisticated graphics creation features for real-time single-channel HD/SD or SD-only 2D-in-3D graphics. Learn more about Harris Inscriber G8 and TitleOne.
 
Marquise Technologies (Booth #SL9109)
Marquise Technologies creates high-end solutions for the post-production industry.At NAB, they’re demonstrating a new real-time debayering engine, Mosaic, for use with ARRIRAW, Phantom and Adobe DNG Converter, accelerated and processed exclusively with NVIDIA Quadro professional GPUs. By harnessing the tremendous processing power of NVIDIA GPUs and CUDA, Marquise Technologies is able to use increased computational complexities in their proprietary debayering algorithms without the fear of bandwidth or processing bottlenecks. This adds additional accuracy when bringing an image from the RAW realm into the RGB world, all in real-time. Learn more about Marquise Technologies.
 
Perceptive Pixel (Booth #SL9215)
Perceptive Pixel, recognized leader in interaction design, is demonstrating its 27-inch professional-grade, ultra-high-resolution, multi-touch desktop LCD in the NVIDIA booth. NVIDIA Quadro GPUs and SDI capture cards help Perceptive Pixel deliver state-of-the-art multi-touch interaction, providing the best possible graphical touch experience. Learn more about Perceptive Pixel.
 
Quantel Pablo (Booth #SL2415)
Quantel, is an international leader in content creation systems for broadcast, post, and digital imaging, with systems installed at broadcast facilities and post houses worldwide. Its new Pablo color correction software takes advantage of multi-GPU processing, ushering in the next generation of non-linear color correction. Quantel will be demonstrating new Pablo accelerated with NVIDIA Maximus technology, which enables the highest frame rates and most productive finishing workflows-it’s a perfect color correction and finishing solution for colorists working with HD, 2K, 4K and stereoscopic 3D video and film. Learn more about Quantel Pablo.
 
The Foundry NUKE & NUKEX (Booth #SL9724)
The Foundry will be showing a tech preview of some new nodes that will be featured in an upcoming NUKE release, based around the new 'Blink' image processing framework. The tech preview will include some of our most processor-intense and algorithmically complex nodes, which run much faster on the GPU than on the CPU. This gives the artist interactive feedback that was previously not possible. Although the framework supports other GPUs, the new NUKEX GPU acceleration will only run on NVIDIA hardware. Learn more about NUKE and NUKEX.
 
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Customer Successes

 
Bandito Brothers
With the Bandito Brothers’ recent addition of the NVIDIA® Maximus™ platform to its workflow, the studio is now able to get the full value from its crucial and compute-intensive software applications as well as work faster and more cost-effectively than ever before. Read more
 
Dawnrunner Productions
Dawnrunner Productions, a production house in the San Francisco Bay Area, used NVIDIA Maximus to lower last-minute stress at the high-profile Game Developer Conference Awards Show. Read more
 
Digital Spatula
NVIDIA Maximus completely changed the Digital Spatula Founder’s work and life. A 1 minute clip that used to take 30-eight-hour days to render only took 3.5 hours on an NVIDIA Maximus powered system. Read more
 
Douglas Trumbull
Visionary Filmmaker Douglas Trumbull Fuels New Filmmaking Paradigm with NVIDIA Quadro GPUs. Every stage of production is accelerated and the quality and cost of production continues to go down with NVIDIA Maximus technology. Read more
 
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Promotions

 
Big deals on Eyeon Dimension!
For newsletter readers, get a FREE Fusion Subscription with each purchase of Dimension. And, get FREE Dimension Render Nodes with the purchase of Render Nodes. Plus, for all new purchases of Dimension with Fusion, get a $500 discount and FREE Render Nodes. For more information, please contact sales@eyeonline.com.
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Contests

 
And the winner for the PIMP MY EDITING STUDIO CONTEST is…
Genaro from San Diego! Genaro won the grand prize and got his editing studio equipped with:

    • A Dell workstation equipped with NVIDIA GPUs
    • Adobe® Creative Suite® 5.5 Production Premium
    • Autodesk Premium Maya Entertainment Creation Suite 2012
    • GenArts Sapphire v6

There were over 1300 applications submitted! NVIDIA will be running this contest again in the Fall so be sure to apply again. Remember, the more creative you are, the better your chances of winning the pimped out editing system.
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Events summary

 
GPU Technology Conference 2012
There’s so much to learn at GPU Technology Conference 2012 from among the 300 sessions across 30 diverse topic areas. Whether you’re a newcomer to parallel programming or a seasoned veteran, you’ll find a world-class curriculum that will provide you with all of the practical tools and executable techniques to increase your proficiency in GPU computing. We’ve designed tracks on Audio, Image and Video Processing and Digital Content Creation and Film to meet all your specific interests. Attendees from over 40 countries have already registered to attend. Join them by registering before the discount deadline on April 17.

When: May 14-17, 2012
Where: San Jose Convention Center
 
Upcoming Events:
SIGGRAPH
Booth #735
August 7-9
Los Angeles Convention Center
Los Angeles, CA

¹ Based on test configuration of dual Intel Xeon 5690 3.47GHz CPUs (12 cores).
² Compared with dual Intel Xeon W5580 3.20GHz CPUs (8 cores).

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