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Media and Entertainment Industry Newsletter
Volume 3, Issue 8 See Previous Issues

Thank you for being part of the NVIDIA media & entertainment community. For those of you that are new to this newsletter, welcome! We try to bring our readers news that can benefit them in their work in creating or distributing digital content, primarily for broadcast, post, VFX, film production and advertising. If you’d like us to cover any topic in particular, send us a note.

The SIGGRAPH conference in Anaheim, CA a few weeks ago featured quite a bit of news concerning computer graphics and visual computing across many different use cases. For many, Pixar’s demonstration of a new real-time lighting tool they have developed using NVIDIA OptiX™ was THE highlight of the show, and I’d recommend anyone involved in film production or even just interested in a behind the scenes glimpse at how Pixar creates such amazing content check out their talk . Pixar is not alone in doing amazing, groundbreaking work, so check out videos from a number of other great talks from SIGGRAPH below.

Coming next month in September, NVIDIA will be at the IBC show in Amsterdam, along with our good partners Dell and HP. If you are interested in scheduling a visit with us, we’d love to talk to you. You can get more information and schedule a visit.

Thanks, and as always please let us know however and whenever we might be helpful to you.

> Spotlight
> Media Applications and Technologies
> Customer successes
> Promotions
> Events Summary
Greg Estes
Greg Estes
GM, Media and Entertainment Industry

NVIDIA unveils new flagship GPU for visual computing

At SIGGRAPH, NVIDIA announced the Quadro® K6000, the most powerful professional graphics on the planet. Quadro K6000 combines industry-leading performance with 12 GB of graphics memory—double that of anything else on the market.

In addition, NVIDIA introduced the latest graphics for mobile workstations, Quadro® K5100M, the most powerful graphics ever built for mobile systems. These new releases bring unprecedented performance and productivity to artists and creative pros. Learn more.

New CUDA release makes developing GPU-accelerated applications easier on Mac OS and Linux

The new NVIDIA® CUDA® 5.5 release simplifies developing GPU-accelerated image processing, particle systems, and rendering applications on Mac OS and Linux. Learn more about the new guided performance analysis, single-GPU debugging, RPM/DEB packaging, and more.

Highlights from SIGGRAPH 2013

Besides the new release of NVIDIA® Quadro® K6000, the Visual Computing Theater was THE place to hear about the newest trends and techniques in visual computing. Featured on-demand videos from a host of experts and luminaries included:

NVIDIA also gave a sneak peek of the GPU inside Project Logan, our next-generation CUDA-capable mobile processor. Project Logan has been selected by Computer Graphics Magazine editorial staff as a winner of CGW Silver Edge Awards at SIGGRAPH 2013. Watch the demo and read more on the blog.

Media Applications and Technologies

GPU-accelerated ray tracing becoming real for video and film production

This year's SIGGRAPH made it increasingly apparent that GPU-accelerated ray tracing is becoming more accessible and practical for video and film production. The combination of new application support and 12GB memory GPUs points to much faster rendering being ahead for far more use cases. Learn more

SGO shortlisted for IBC2013 Innovation Awards

Park Road Post Production and SGO's Mistika running on NVIDIA® Quadro® GPUs were shortlisted for an Innovation Award recognizing the innovation needed to make The Hobbit: An Unexpected Journey—the world’s first high frame rate stereoscopic 3D feature film. Learn more

Updates on the new NVIDIA GRID™ Visual Computing Appliance (VCA)

See how the latest GRID VCA delivers graphics intensive applications over the network. Download the datasheet. Also, check out NVIDIA booth 7.J39 at IBC to see a demo of GRID VCA delivering applications from Adobe® and Autodesk.

Maxon introduces faster, easier, more powerful CINEMA 4D R15

MAXON’s new CINEMA 4D R15 adds powerful beveling, newly-developed Team Render, innovative typeface tools, and additional enhancements that improve workflow and speed. For more info, visit MAXON online or experience CINEMA 4D R15 live at IBC 2013.

Tweak's RV 4.0 delivers GPU-accelerated image processing, 4K image playback, and review

At SIGGRAPH, Tweak Software introduced RV 4.0, the image and sequence viewer for VFX and animation used at ILM, WETA Digital, and Laika. Built on top of RVX Core, RV 4.0 uses a new hardware-accelerated architecture that combines fast I/O, resolution-independent image handling, floating-point image processing, and advanced color management. Read more

Customer successes

SGO Mistika used to produce The Great Gatsby

Accelerated by NVIDIA® Quadro® for algorithmic computations, SGO Mistika’s Stereo 3D tools and advanced metadata-based stereo workflow were used from start to finish on The Great Gatsby.
Read more

NVIDIA GRID™ VCA helps CatapultWorks move fast

See how the GRID VCA helps a small design and marketing firm optimize its work flows, drive profitability, and impress their clients. Watch the video

The Foundry and NVIDIA demonstrate the upcoming Rise project

Scott Metzger, VFX artist and supervisor, used The Foundry's GPU-accelerated Mari and Modo to demonstrate a 3D scene reconstruction process in Rise movie using data derived from HDRI source images and LIDAR data. Watch the video


Come speak at NVIDIA’s GPU Technology Conference 2014.

We know you’re doing great things! We’re looking for submissions that illustrate how advances in GPU technology help developers working in professional graphics overcome their day-to-day challenges. Submit by September 27, 2013 and share the advances you’ve made with a global audience.

IBC2013 Free Drawing

Visit NVIDIA booth 7.J39 at IBC for the chance to win a free NVIDIA® SHIELD™, the ultimate Android™ gaming and entertainment portable powered by the world's fastest mobile processor, NVIDIA Tegra® 4.

Events Summary


NVIDIA technologies are the overwhelming choice of media companies of all sizes for creating and distributing digital content. As new high-resolution standards emerge, the amount of digital data that needs to be processed for every frame created, stored, or transferred is increasing dramatically. NVIDIA professional GPUs provide the highest performance processing power available for media professionals in configurations built and certified for desk-side, mobile, and cloud deployments.

Visit NVIDIA booth 7.J39 at IBC to see the latest 4K workflow and more.
When: Sep 13-17, 2013
Where: RAI, Amsterdam, Holland

NVIDIA @ Variety Sports Entertainment Summit

When: August 15, 2013
Where: Four Seasons at Beverly Hills, Los Angeles, CA
NVIDIA and Key Code Media will be demoing the latest technology, the NVIDIA GRID VCA. GRID VCA delivers ultra-fast GPU performance for media applications such as Adobe After Effects or Autodesk 3ds Max to any Windows, Linux or Mac client on a local network.
SVG Panel Discussion:
Title: Touching the Cloud: How Cloud-Based Workflows are Changing the Sports Postproduction Landscape
Time: 4:00pm to 4:30pm
NVIDIA Panelist: Greg Estes, GM of Media and Entertainment at NVIDIA
Description: As sports networks continue to search for new ways to cut costs while increasing creative freedom, cloud-based workflows are blurring the line between remote production and centralized broadcast facilities. These technologies have the potential to allow producers in the field to access entire libraries of video content, while editors at home can pull clips right from the truck to produce pieces as the game is taking place. Post pros and vendors discuss how these capabilities are dramatically changing the industry.

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