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Media and Entertainment Industry Newsletter
Volume 4, Issue 7 Read Newsletter Online and See Previous Issues

Thank you for being part of the NVIDIA Media & Entertainment community.

As you may know, SIGGRAPH 2014 is just around the corner. This year, we're bringing some of the most innovative technologies in visual computing to you. We're really excited to show you what we've been working on through hands-on demos, presentations, and technical talks. In our booth #1201, we'll be demonstrating the latest in design and styling, animation, GPU rendering, graphic arts, computer vision, automotive systems, developer tools, and gaming. These demos feature a range of NVIDIA mobile, desktop, and data center visual computing solutions. Plus, you'll have the opportunity to talk to NVIDIA product specialists, engineers, and executives.

If you're planning to attend SIGGRAPH, or will be in Vancouver, I encourage you to stop by the booth to experience the future of visual computing, attend talks in our NVIDIA Visual Computing Theater, and catch up on the best content from the NVIDIA GPU Technology Conference 2014. I'll be there all week so say hi if you're in town. If you can't make it, we'll be offering replays of selected sessions online.

Hope to see you there.

CONTENTS
> Spotlight
> Media Applications and Technologies
> Customer Successes
> Promotions
> Events
Greg Estes
Greg Estes
GM, Media and Entertainment Industry
NVIDIA
 
SPOTLIGHT

NVIDIA at SIGGRAPH 2014: Experience the Future of Visual Computing

Come visit NVIDIA at SIGGRAPH 2014 (booth #1201) on August 10-14 in Vancouver to experience the future of visual computing.

The NVIDIA Visual Computing Theater, presented by HP, is the most popular attraction on the show floor, with presentations every 40 minutes by industry experts and luminaries. The theater is open to all attendees during exhibit hours from Tuesday through Thursday, and will feature over a dozen presentations on media and entertainment, including:

Tuesday, August 12 | Booth #1201

  • 11:20-11:50 AM - Creating CONSTRUCT: How NVIDIA GPUs are Defining a New Filmmaking Paradigm
    Kevin Margo (Director, CONSTRUCT movie & Independent Director, VFX/CG Supervisor, Blur Studio)
  • 12:00-12:30 PM - Project Lighthouse: Final-Frame Rendering with a GPU
    Mike Romey (Head of Pipeline, Zoic Studios)
  • 12:40-1:10 PM - Advances in Chaos V-Ray RT Towards GPU Production Rendering
    Vladimir "Vlado" Koylazov (Co-Founder & CTO, Chaos Software)
  • 3:20-3:50 PM - Using OptiX™ for Lighting Preview in a Katana-Based Production Pipeline
    Danny Nahmias (Technical Director, Pixar)
  • 4:00-4:30 PM - From Tent-Pole to Indie: How OctaneRender is Changing the Industry
    Jules Urbach (Founder & CEO, Otoy)

Wednesday, August 13 | Booth #1201

  • 10:40-11:10 AM - Using NVIDIA GPUs for Feature Film Production at Pixar
    Dirk Van Gelder (Lead Engineer, Pixar)
  • 1:20-1:50 PM - Building Photo-Real Virtual Reality from Real Reality, Byte by Byte
    Damien Fagnou (Global Head of VFX Operations, MPC)

We’re also bringing the most popular content of the NVIDIA GPU Technology Conference 2014 directly to you. Join us on Sunday and Monday in room 223-224 to listen to presentations by innovators including:

  • Phillip Miller (Director, Advanced Rendering, NVIDIA) on NVIDIA advanced rendering solutions | Sunday from 9-10 AM
  • Chris Nichols (Creative Director, Chaos Software) and Kevin Margo (Director, CONSTRUCT Movie & Independent Director, VFX/CG Supervisor, Blur Studio) on how V-Ray RT and GPU rendering are defining a new filmmaking paradigm | Sunday from 10:15-11:15 AM
  • David McAllister (OptiX Engineering Manager, NVIDIA) on how NVIDIA OptiX can be leveraged for high-performance ray tracing | Monday from 9-10 AM

Contact us directly to find out more about NVIDIA sessions, workshops, and must-see technology demos at SIGGRAPH, or visit us at www.nvidia.com/siggraph2014. If you cannot attend SIGGRAPH, replays of selected sessions will be made available online.

 
Media Applications and Technologies

NVIDIA mental ray® Standalone announced

mental ray Standalone software is now available for purchase through NVIDIA. Customers benefit from frequent software updates and bug fixes, as well as access to a private forum with direct support from our rendering development teams. To learn more about mental ray Standalone and pricing details,
visit us online.

Redshift V1.0 GPU-accelerated, production-quality renderer is available

Redshift v1.0 for Autodesk Maya and Softimage is now available (3ds Max support coming soon). Redshift uses NVIDIA CUDA® to leverage the incredible compute power of NVIDIA GPUs to offer world-leading rendering performance without sacrificing features, flexibility, or image quality. Redshift's out-of-core design allows it to efficiently render very large scenes with geometry and textures that far exceed available VRAM.  Read more.

The Foundry reveals COLORWAY for real-time, GPU-powered image manipulation

COLORWAY is a new product that significantly streamlines the iterative design workflow and lets users from multiple industries make fast, non-destructive material and lighting changes. Artists can download a free trial today.

GPU-accelerated speed with eyeon Fusion 7

Blur Studio, Corus Entertainment, Muse VFX, Prime Focus, Disney Toonz, and hundreds of other customers have now deployed eyeon's advanced Fusion 7. With the new SSAO, super sampling, alembic support, and multi-pass renderer, eyeon excels at GPU-based technologies for their clients' creative requirements. Learn more.

SGO's Mamba FX V2.0 releases for Mac, Linux, and Windows

Accelerated by NVIDIA Quadro GPUs, Mamba FX V2.0 offers additional features that provide exciting new compositing tools to further enhance creativity. Read more.

FurryBall 4.8 GPU renderer now available

FurryBall 4.8 offers a new Maxon Cinema 4D plugin, as well as secondary reflections in FurryBall materials. As with all FurryBall plugins—including Autodesk Maya and 3DS Max—it's FREE for all users. Learn more.

Magma’s ExpressBox 3600 certified for use with NVIDIA Tesla® K40

The ExpressBox 3600, in combination with Tesla K40 GPUs, provides high-performance computing capabilities in a small, 4RU form factor. Read more.

mental ray GPU GI engine prototype

Autodesk 3ds Max 2015 and Autodesk Maya 2015 are now shipping with mental ray 3.12, which includes a prototype of our new global illumination engine accelerated by NVIDIA GPUs.  Download scripts for Autodesk 3dsMax or Autodesk Maya and try it out for yourself. Read more.

New CloudNet service underpins secure delivery of virtual high-end graphics solution

Exponential-e’s Desktop-as-a-Service (DaaS) combines seamless integration of performance graphics and big data, as a high bandwidth, low latency network solution. Based on NVIDIA GPU technology, it is developed together with Jellyfish Pictures, a UK-based visual effects studio, and delivered via Exponential-e's scalable and secure CloudNet 100gigE service. Learn more.

Alchemist OD enabled world's first 4K 25p-to-24p frame rate conversion

Snell’s Alchemist OD leveraged the power of NVIDIA Tesla GPUs to transform a Muse concert to the 4K cinema screen with breathtaking results. Learn more.

RE:Vision Effects adds NVIDIA support for RE:Flex™ for Adobe® After Effects®

The RE:Flex freeform warping and morphing solution for Adobe After Effects is the first morphing solution that combines hand feature-matching with automatic image registration.
Learn more.

RE:Vision Effects
 
Customer successes

TV Azteca powers World Cup coverage with Vizrt and NVIDIA

TV Azteca created a new studio for the World Cup featuring immersive and live graphics driven by Vizrt Viz Engine and the NVIDIA Quadro K5000 graphics card. Read more.

RED Digital Cinema brings 4K video to its official YouTube channel

RED's new YouTube channel "Shot on RED" showcases RED-shot footage and films, all viewable in 4K. In addition to RED's own video content, RED users are invited to submit their own 4K videos for a chance to be featured on the channel. Learn more.

Glassworks uses the Redshift renderer and NVIDIA GPUs for Cadbury commercial

Glassworks, a multi-award-winning studio with offices in London, Barcelona, and Amsterdam, used the Redshift GPU-accelerated renderer and NVIDIA GPUs to produce a commercial made for Cadbury.
Watch the commercial and read more.

Toronto's Creative Post Inc. and Mistika post spectacular Wonders of the Arctic 3D

Creative Post's Supervising Editor Adrian Saywell discusses challenges of grading the IMAX documentary and the reasons behind selecting NVIDIA-powered Mistika for online editing, color correction, and titling. Read more.

Alchemist OD enabled world's first 4K 25p-to-24p frame rate conversion

BTV Post used Snell's Alchemist OD, leveraging the power of NVIDIA Tesla GPUs, to transform a Muse concert to the 4K cinema screen with breathtaking results. Learn more.

 
Promotions

[0x1] Iray® For Maya® 2015 free trial license available

A free 30-day trial license of Iray For Maya for Maya 2015 is now available. Enabling the full functionality of Iray For Maya, the trial version is available for Windows 64-bit operating system.
Download the free trial.

Iray® For Maya®

Get $150 off NVIDIA Quadro card and accelerate Adobe® Illustrator® CC

From now through August 31, receive up to $150 by mail-in rebate when you purchase up to five NVIDIA Quadro K600, Quadro K2000, or Quadro K2000D professional graphics boards. If you're an Adobe Illustrator CC user, install an NVIDIA Quadro card to create designs 10x faster. Learn more about the promotion.

Explore unlimited creative possibilities with WASP3D community edition

WASP3D has released Drone Designer Community Edition, a free and fully-functional version designed for graphic artists to evaluate and learn the software. WASP3D community is an interactive platform that brings together innovative and trusted resources. Access the community.

RISE raises funding through Kickstarter

RISE is a science fiction film directed by David Karlak about a robot insurgency in the future—from the perspective of sentient robots—all enabled on NVIDIA GPUs. Find out more about RISE's Kickstarter campaign.

NVIDIA GPUs enhance the performance of your Mac Pro 2012

Want better performance out of your old Mac Pro? Watch this video to learn three ways to extend the life of your Mac Pro and accelerate performance without the high cost of a new Mac.

 
Events

NVIDIA at IBC 2014: Extending Leadership in Visual Computing

IBC 2014 is around the corner! Join us in Amsterdam from September 12-16 at booth #7.J39 to learn about on-premise and cloud-based GPU-accelerated solutions for broadcasters, post-production professionals, and independent film makers — all based on NVIDIA® GRID™, Quadro®, and Tesla® professional solutions. Here's a glimpse of what you'll see at our booth:

  • GPU final-frame rendering featuring Chaos Group’s V-Ray RT 3.0 and the CG animated short film CONSTRUCT, leveraging the power of NVIDIA GPUs. Watch the teaser video and the making of CONSTRUCT.
  • Dolby Laboratories showing their Enhanced Dynamic Range display with 20X brightness of standard displays, featuring The Foundry NUKE creating EDR content
  • 0x1’s Iray for Maya plugin harnessing the power of a local workstation and remote NVIDIA VCA
  • NVIDIA GRID™ virtual GPU technology with Adobe Creative Cloud and Autodesk 3D applications Adobe Premiere® Pro CC with real-time support of RED Cinema Camera RAW 6K content

Book your meeting with us at IBC 2014 now.

Dell & Dawnrunner Studios webinar replay: why video professionals should use 4K now

Although 4K content is slowly being adopted by the masses, forward-looking creative professionals are seeing great value in upgrading to 4K video now. Join us to hear from Dawnrunner Studios' James Fox and Geoff Peck, who adopted 4K early on for all their video production services and Scott Hamilton, Media & Entertainment Market Strategist at Dell, for a discussion on the benefits of using 4K.
Watch the replay.

Wavelet Beam unveils de-noising and cleanup solution at SIGGRAPH 2014

Join Wavelet Beam at SIGGRAPH 2014 at the Supermicro Booth #713 for demonstrations of their latest NVIDIA Quadro and Tesla GPU-based solution, code named "Krypton". Enhanced through Supermicro's High Performance Computing (HPC) architecture, this revolutionary process enables real-time cleanup and de-noising of multiple HD 1080 video streams plus 4K @20 fps with outstanding quality and precision. Learn more.

Fabric Software at SIGGRAPH 2014 with NVIDIA

Fabric Software will give a talk at the NVIDIA Visual Computing Theater on Thursday, August 14 at 10:40 AM. Learn more about the talk and user group.

Don't miss cebas' grand reveal at SIGGRAPH 2014 in Booth #914

Join us for cebas' exclusive showcase of its latest GPU-only moskitoRenderTM. It is the first full-featured GPU renderer for Autodesk 3ds Max using NVIDIA technology with the least amount of software and creative restrictions of any GPU-only renderer on the market. Learn more.

 
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