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Media and Entertainment Industry Newsletter
Volume 3, Issue 7 See Previous Issues

Welcome to the NVIDIA Media and Entertainment Industry Newsletter.

July means it’s once again time for SIGGRAPH, which many consider to be the world’s most important and influential gathering of computer graphics professionals—including developers, artists, students, and everyone involved in the graphics ecosystem. As usual, NVIDIA will be there in full force, not just exhibiting new products and technologies, but also giving free educational talks from our leading scientists, engineers, and product leaders.

A highlight for many attendees is the theater in the NVIDIA booth, sponsored by HP again this year, where our leading customers present their work and give insight into the use of NVIDIA GPUs within their creative process. You’ll find links below to see the full agenda which, at press time, includes very special sessions from Double Negative, Pixar, Weta Digital, Zoic Studios, and others who will be talking about new creative tools for their artists. The theater agenda also boasts a host of leading software companies who will be discussing breakthrough new capabilities for digital content creation within their applications.

We will also be showing—for the first time—new technologies for the consumer market and automotive infotainment systems, in addition to the industry’s most powerful workstations from Dell, HP, and Lenovo.

Stop by our booth if you’re at the show and say hello to the Media & Entertainment team. We’ll be well represented and we love to talk shop with our customers.

> Spotlight
> Media Applications and Technologies
> Customer successes
> Promotions
> Events Summary
Greg Estes
Greg Estes
GM, Media and Entertainment Industry


Starting July 22 at SIGGRAPH 2013 in Anaheim CA, discover how NVIDIA is "Shaping the Future of Visual Computing". We’ll be demonstrating the latest technologies from across our businesses in booth #803. Come explore sessions at our Visual Computing Theater delivered by industry experts and leaders in our booth all day throughout the show. We’ll also be holding free Technical Talks in room 211A-B in the convention center and offering hands-on training in the NVIDIA® Nsight™ lab in room 205A.

Highlights include:

  • Showcases of the latest technology for visual computing across Media and Entertainment, Manufacturing, Automotive, Gaming, and Mobility at the NVIDIA booth (#803)
  • Presentations in the NVIDIA booth from the world's best digital content creators and technology providers, including:
    • Weta’s GPU for Artists presented by Weta’s CTO Sebastien Sylwan
    • ZOIC Studio’s Behind the Scenes Look at the GPU Footprint of a Visual Effect Facility presented by Michael Romey, Head of Pipeline
    • Pixar Animation Studio’s Using NVIDIA GPUs for Real Time Hair Preview on Monsters University presented by David Yu, Senior Software Engineer
    • Pixar’s OptiX talk entitled Using NVIDIA® OptiX™ for Lighting Preview in a Katana-Based Production Pipeline presented by Danny Nahmias, Technical Director
    • Double Negative’s GPU-Accelerated Node-Based Framework for Hair Simulation and Rendering presented by Sarah Macdonald, R&D Programmer
    • NVIDIA’s GRID talk entitled State-of-the-Art of Visualized Graphics presented by Will Wade, Director of GRID and Ian Williams, Director of Applied Engineering
    • Introducing NVIDIA iray® for Maya presented by Alexander Fuchs, Senior Software Product Manager
  • Get the full schedule
  • Technical talks on cutting-edge technologies from NVIDIA engineering:
    • State-of-the-Art of Visualized Graphics - NVDIA® GRID™ presented by Will Wade and Ian Williams
    • Building Ray Tracing Applications with NVIDIA® OptiX™ presented along with Jan Tom├ínek, CEO of Art and Animation Studio
  • Get the full schedule

And, if you can’t make it to SIGGRAPH, you can view the Theater sessions via live webcast at our online NVIDIA Visual Computing Theater.

Find out all you need to know about NVIDIA at Siggraph.

Media Applications and Technologies

Adobe Anywhere is available now

Adobe is now officially shipping its new Adobe Anywhere collaborative video workflow solution accelerated by NVIDIA® Tesla® GPUs, a key element in Adobe-recommended servers. This innovative cloud-centric platform frees video editors, visual effects artists, and other creative pros to leverage Adobe Premiere Pro CC, Prelude CC, and future versions of After Effects CC for seamless collaboration using centralized media across virtually any network. Adobe and NVIDIA have worked closely together to deliver ultra-fast performance and smooth remote accessibility with advanced NVIDIA technologies.

Learn more about Adobe Anywhere

Digital Film Tools revs up Film Stocks 1.5 with GPU acceleration.

Film Stocks is a unique filter that simulates 288 different color and black-and-white still photographic film stocks, motion picture films stocks, and historical photographic processes. Film Stocks is now GPU accelerated so users can get up to 3x the performance when using an NVIDIA GPU. Learn more

Autodesk and NVIDIA make moviemaking easier and more realistic.

Autodesk Smoke video editing and effects software running on NVIDIA® Quadro® GPUs empowers digital artists to play the role of writer, director, editor, and post-production specialist-all in one. Read more

Customer successes

Swordfish leverages NVIDIA® Quadro® as a game changer for Sony.

Dual NVIDIA Quadro K5000 cards installed into the Mac let the Swordfish team experience the unbelievable performance from Resolve. Transcoding the RAW MXF files to 16-bit DPX sequences for compositing now takes minutes as opposed to hours in their standard workflow applications. Learn more

EFILM takes advantage of NVIDIA GPU technology to streamline their workflow.

EFILM uses NVIDIA GPU-powered proprietary "post-production facility in one box" eView to process digital dailies for movies, including Skyfall. Watch the video

Pixomondo Star Trek into Darkness success case is posted to view online.

Last month, we shared the story about how NVIDIA GPU helped Pixomondo create alien worlds for Star Trek into Darkness. Now the customer case is available online for you to view and download (PDF, 88k).


Pimp My Studio contest extends submission to July 31, 2013.

Good news! The Pimp My Studio contest extended the deadline for submissions to the end of this July. Sick of trying to pull off brilliant ideas with outdated technology? Are your amazing skills being held back by tired equipment? Enter now for your chance to upgrade your editing studio with the ultimate gear from Dell, Adobe, Autodesk, GenArts, and Red Giant. Join the contest now!

Events Summary

Webinar: GPUs in the Film Visual Effects Pipeline

NVIDIA GPUs have been used to accelerate visual effects in movies for over a decade, maturing from pure graphics-acceleration hardware to generalized supercomputing co-processors. At the same time, we’ve seen the complexity of rendering and the fidelity of simulations in movie effects increase exponentially.

This talk examines the current state-of-the-art of GPU-accelerated HPC at leading VFX studios and offers a glimpse into the future of how next-generation GPUs may be used to change the way we make movies.

Register for the upcoming webinar, presented by Wil Braithwaite, Applied Engineer from NVIDIA, on Thursday, August 8, 2013 9:00 AM - 10:00 AM PDT. Register now

mental ray user gathering

Attention all you mental ray users: If you are going to be at SIGGRAPH please join us for an informal get-together Tuesday, July 23 from 6-8 PM at the Mix Lounge in the Hilton Anaheim. You’ll get to meet other users, get to know the mental ray product team and swap stories about the work you are doing with other artists. Contact Barton Gawboy at to register for this gathering.

Siggraph 2013

Save the date and meet NVIDIA at Siggraph.
When: July 22-25, 2013
Where: Anaheim Convention Center
            Anaheim, California

IBC 2013

NVIDIA will be demonstrating both on-premise workstation and cloud-based GPU accelerated solutions for broadcasters, post production professionals and independent film makers—all based on NVIDIA® GRID™, Quadro® and Tesla® professional solutions.
When: Sep 13-17, 2013
Where: RAI, Amsterdam, Holland
            Visit NVIDIA at IBC 2013

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