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Media and Entertainment Newsletter
Volume 3, Issue 6 See Previous Issues

Thank you for being part of our Media and Entertainment community. We get a lot of nice feedback on this newsletter, but if you’d like to see different content or have any constructive criticism by all means ping us at

One question we get a lot is about CUDA and OpenCL performance. NVIDIA supports both of these APIs for doing computation tasks on graphics processors ("GPGPU" or general purpose computing on a Graphics Processing Unit). CUDA is developed by NVIDIA and OpenCL is run by the Khronos Group, an industry consortium. Both have their advantages. Because we develop CUDA ourselves, we can innovate very quickly, and our customers can get the best possible performance from our processors. We’d argue we have the best development tools as well. OpenCL on the other hand, runs on our GPUs as well as that of our competitors. This provides users with more choices in the marketplace.

Today, leading companies such as Adobe, Assimilate and Blackmagic Design make versions of their software that take advantage of either CUDA or OpenCL, offering both higher-performance or more choice as the case may be. Still others like The Foundry, GenArts or Cinnafilm currently only offer CUDA versions. In addition, many of our customers also use CUDA for their in-house software development. Visual effects powerhouses like Industrial Light & Magic and Weta Digital create CUDA-based tools for their own use to create fast, efficient pipelines for their artists. Smaller companies and academic institutions are also doing groundbreaking work.

Check out some great talks on CUDA and other media and entertainment subjects from GPU Technology Conference (GTC).

> Spotlight
> Media Applications and Technologies
> Customer successes
> Promotions
> Events Summary
Greg Estes
Greg Estes
GM, Media & Entertainment

NVIDIA GRID™ liberates graphics for virtualized desktops.

NVIDIA announced NVIDIA GRID vGPU™ technology at Citrix Synergy 2013. With NVIDIA GRID, users can now experience the full graphics potential for desktop virtualization.

See NVIDIA’s video highlights from Citrix Synergy 2013 at NVIDIA GRID Video Playlist on YouTube. And visit online to learn more information about GRID virtual desktops and applications, including side-by-side video comparisons, customer testimonials, and all servers available for purchase.

Media Applications and Technologies

NVIDIA GPUs deliver broad support for new Adobe® Creative Cloud™.

Adobe Creative Cloud is now available. NVIDIA professional GPUs lead in performance across the broadest range of Adobe’s new Creative Cloud video and imaging applications. Up to 23x faster 3D ray-tracing in After Effects® CC. Support for dual NVIDIA GPUs in Adobe Premiere® Pro CC for up to 18x faster final export rendering, plus integration with the new NVIDIA Tesla®-powered Adobe Anywhere collaborative workflow platform. And even faster color grading and workflow integration with the feature-rich SpeedGrade®. All only available with NVIDIA GPUs. Learn more

NVIDIA makes Adobe® Creative Cloud™ even better.

Great news for video professionals moving up to Adobe Creative Cloud! With a new version of the NVIDIA® Quadro® Performance Driver, the Lumetri Deep Color Engine in Adobe Premiere® Pro CC is up to 200% faster on NVIDIA GPUs than in previous pre-release versions of Premiere Pro CC. Check the NVIDIA driver site for availability of this new speed-boosting tool*

Adobe Premiere Pro CC Performance: Lumetri Deep Color Engine
*Quadro Performance Driver available for download soon. Final performance will depend on system configuration, content, and user workflow.

New NVIDIA® Kepler™-based Maximus™ helps boost your workflow and productivity.

Customers have discovered great results from the full Kepler-based Maximus lineup released at GTC. To learn more about what Maximus can do for you, watch this narrated Maximus in 10 Minutes presentation, which describes how it can drastically increase your workflow and productivity.

The Foundry releases MARI 2.

MARI 2 features a brand new, artist-focused layer system for its 3D digital paint tool. It leverages the power of NVIDIA’s advanced GPUs to help artists create truly stunning, high-end imagery with speed and efficiency. Read more

Lightworks Windows 11.1 release supports the latest NVIDIA GPU.

To celebrate one year of Lightworks Pro, Editshare released its latest version of Lightworks 11.1-qualified to run with the latest NIVIDIA® Quadro® K4000 GPU. Read more

Check out eyeon’s new GPU-accelerated tools for Fusion.

See all the latest tools in eyeon’s 25 Years Beyond Layers Webinar, including Templates for Text, Keying, Particles, and more. Learn to create Lower Thirds in 3D space, Bumper Titles, Automation, and Replicate 3D. View the webinar online

Customer successes

NVIDIA GPU helps Pixomondo create alien worlds for Star Trek into Darkness.

Pixomodo used the power of the new NVIDIA® Quadro® K4000 graphic card to accomplish the challenging task of creating about one third of the visual effects work for Star Trek into Darkness. Learn more

Thanks to GPUs, every movie’s now a remake.

Watch Tracy McSheery talk about how GPU technology helps film-makers put together quick digital mockups of entire movies so they can be marketed to the studio. Learn more


We value your opinion!

NVIDIA seeks constant feedback from our customers to understand how we can improve our products, technology, and services to best meet your needs. Here’s a short study that will take less than five minutes and is designed to uncover what’s important to you when you work with OpenGL applications. The survey will be open until 5 PM (PST), June 30, 2013. Click here to start the survey

Join the Pimp My Studio contest for your studio upgrade.

Enter for your chance to upgrade your editing studio with the ultimate gear from Dell, Adobe, Autodesk, GenArts, and Red Giant. Join the contest now!

MAXON offers upgrade to full CINEMA 4D for Adobe® After Effects® CC Customers!

Just in time for its new release, MAXON offers After Effects CC users an exclusive discount of up to 40% when they upgrade from CINEMA 4D Lite to CINEMA 4D Broadcast or Studio. Read more

See how new hardware technologies can improve your workflow efficiency.

Missed the live broadcast? Watch the archived video to learn how an NVIDIA-powered Dell workstation can improve the efficiency of your workflow when switching to Adobe® After Effects®.

Events Summary

Webinar: GPU-accelerated XenDesktop for designers and engineers

Stay up-to-date on the latest NVIDIA GRID™ news. Register for the upcoming webinar, presented by Thomas Poppelgaard, Technology Evangelist, on Thursday, June 20, 2013 9:00 AM - 10:00 AM PDT. Register now

Webinar: NVIDIA GRID VCA - A Turnkey Appliance Delivering Remote Graphics for Design and Engineering Applications

Imagine giving your Adobe or Autodesk users the power of a workstation delivered over your network. NVIDIA’s GRID Visual Computing Appliance (VCA) is a turnkey solution that delivers remote graphics for up to 8 concurrent workstation users. In this webinar, Ankit Patel, Sr. Product Manager at NVIDIA, will show how GRID VCA allows you to optimize your design teams, giving them the performance they need, while giving you the security and manageability you require. Register now to attend the webinar on Tuesday, July 9, 2013 10:00 AM - 11:00 AM PDT.

NVIDIA GRID VCA at Digital Video Expo

Check out the latest from NVIDIA at Digital Video Expo east! NVIDIA and Future Tech will be showing the new NVIDIA’s GRID Visual Computing Appliance, a turnkey solution that delivers remote graphics for up to 8 concurrent workstation users.
Booth: #21
Where: Metropolitan Pavilion, New York
When: June 19, 2013

Siggraph 2013

At Siggraph 2013, discover how NVIDIA is "Shaping the Future of Visual Computing." We’ll be demonstrating the latest technologies from across our business in booth #803. We’ll also be holding Tech Talks (room 211A-B) and offering hands-on activities in the Nsight lab (room 205A). Find out more about NVIDIA at Siggraph.
When: July 22-25, 2013
Where: Anaheim Convention Center
            Anaheim, California

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