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Media and Entertainment Industry Newsletter
Volume 3, Issue 11 See Previous Issues

Thank you for being part of the NVIDIA Media & Entertainment community.

Below you will find some very exciting news, leading with Amazon's offering of NVIDIA GRID technology through an Amazon Web Services EC2 instance they call G2. That means that companies can now build offerings that can stream fully GPU-accelerated media applications from the Amazon Cloud. In fact, companies like Autodesk, Mainframe2 and OTOY have already announced they are working with this technology.

Another exciting step towards getting media creation applications delivered to essentially any client device, anywhere, all accelerated by NVIDIA GRID technology.

Check it out.

> Spotlight
> Media Applications and Technologies
> Customer successes
> Promotions
> Events
Greg Estes
Greg Estes
GM, Media and Entertainment Industry

Amazon Web Services deploys NVIDIA GRID™ GPUs

NVIDIA GRID technology is now available from Amazon Web Services (AWS) through its newly announced Amazon Elastic Compute Cloud (Amazon EC2) G2 instance. This delivers GPU acceleration to users running graphics-intensive applications and games in the cloud.
Read the Wall Street Journal blog

OTOY partners with Mozilla and Autodesk for cloud render platform

The new cloud platform uses Amazon’s AWS powered by NVIDIA GRID™ to enable users to deliver high-performance games and windows applications to the open web using HTML5 and Javascript. Learn more

Mainframe2 uses Amazon G2 to remotely run applications

Mainframe2 uses Amazon’s new NVIDIA GRID-based G2 cloud instances to scale its customers’ deployments to any size. The combination of Amazon, NVIDIA, and Mainframe2 technologies enables any browser-capable device to run even high-end 2D and 3D design software from the cloud, on demand. Learn more

Media Applications and Technologies

Adobe releases major updates to video applications

The newest release of Adobe® Creative Cloud rolls out even more NVIDIA GPU-accelerated solutions for creative video professionals. In addition to supporting more NVIDIA® Quadro® desktop and mobile workstation GPUs, key enhancements include:

  • GPU-accelerated debayering in Adobe Premiere® Pro CC to improve previews of ultra-high definition 4K Cinema DNG video formats
  • New "Direct Link Color Pipeline" in SpeedGrade® CC that lets professional colorists seamlessly switch between Premiere Pro multi-track timelines and SpeedGrade for a faster GPU-accelerated editing and color-grading workflow
  • New NVIDIA GPU-enhanced Adobe Media Encoder for faster video and image processing, as well as background Premiere Pro project rendering

Download the white paper about optimizing hardware systems for Adobe Creative Cloud

NVIDIA GRID™ VCA grabs major Hollywood award

NVIDIA accepted the annual award for engineering excellence from the Hollywood Post Alliance (HPA). Watch the video

Latest tech reviews from Animation magazine on NVIDIA® Quadro® K5000

Todd Perry named NVIDIA Quadro K5000 as THE choice for Autodesk 3ds Max, Maya, and Adobe® Creative Cloud and more. Check out the review.

Elemental achieves world’s first real-time 4K HEVC transmission

Elemental Technologies demonstrated the world’s first real-time 4K Ultra High-Definition video coding (H.265 / HEVC) transmission when it recently enabled the live streamed broadcast of the Osaka Marathon. NVIDIA® Tesla® GPUs provided the processing power to handle this solution, which offers four times the resolution of current H.264-based HD. Learn more

Quantel enables on-site editing app Marco with NVIDIA® CUDA®

Quantel’s next-generation field editor, Marco, enables journalists and editors to use Quantel’s fast and easy editing toolset out of the office and on assignment. Marco uses NVIDIA CUDA GPU processing to deliver real-time effects and reduced rendering times so journalists can get their stories to air faster. Learn more

ASSIMILATE unveils SCRATCH 8, so you can be in two places at once

ASSIMILATE is publicly demonstrating the newest version of its award-winning dailies, DI, and finishing solution. SCRATCH V8 features powerful collaboration tools for cloud-enabled workflows that allow any number of artists to simultaneously collaborate on grading, compositing, and editing. It’s in beta and scheduled to ship before the end of 2013. Learn more

FilmLight Baselight for Avid now available

Seamlessly incorporate the world’s most respected, GPU-accelerated, color-correction system directly into your Windows Avid Media Composer or Symphony edit suite. Try the 14-day free trial. Learn more

isovideo launches Viarte server at SMPTE 2013 Tech Conference

Viarte’s file-based standards conversion and transcoding server has highest-quality, NVIDIA® CUDA®-accelerated, motion-compensated deinterlacing and framerate conversion, with accurate simulated motion-blur. Its breakthrough server architecture is easy to integrate into your workflow, flexible to configure, and highly scalable. Learn more

FilmLight Baselight PLUS—the complete package

Baselight PLUS provides new options for uncompromised color grading. The complete GPU-accelerated package, with options for editors and a year’s software and advanced hardware, is available now at an unprecedented price. Learn more

VideoStitch announces first high-resolution, real-time panoramic video stitcher

Assembling your panoramic videos has never been so fast and easy! The VideoStitch engine fully exploits NVIDIA® CUDA® technology to provide real-time content preview and editing of panoramic 360° videos. Learn more

Customer successes

NVIDIA multi-GPU technology gears up one-man shop for studio-caliber works

Insomnia 3D is Carlos Fueyo’s visual effects shop for feature films. As a one-man-shop, Carlos heavily depends on a Lenovo workstation powered by multiple NVIDIA GPUs to deliver VFX projects for blockbusters such as Super 8 and Mission: Impossible - Ghost Protocol. Download PDF

World War II from Space—why fixing it in pre won the battle

Prime Focus Broadcast VFX team won an Emmy® award for ’Outstanding Graphic Design and Art Direction’ on October Films’ 90-minute special World War II From Space for The History Channel. Check out this interview with Graham Stott, VXF Supervisor at Prime Focus London, using eyeon Fusion as their tool of choice, with HP workstations running on NVIDIA® Quadro® GPUs.
Learn more about this story from eyeon


NUKE 8 is coming. Join the live digital launch event!

Join The Foundry’s NUKE 8 live digital event featuring NVIDIA® CUDA® feature acceleration on Quadro K6000 with Dell Precision workstations. Special guest speakers from Framestore, Digital Domain, and Encore. Spaces are limited, so register now to secure your place. Find out more information about NUKE 8 launch, and Register now
Date: 5th December, 2013
Time: 7:00 - 8:30pm (UTC / GMT)


Escape Technology accelerates virtual desktops and applications with NVIDIA GRID™

Escape Technology has launched Supermicro’s latest "VDI" Ready To Go range of NVIDIA GRID-based appliances to accelerate virtual desktops and applications. Save up to 50%! Learn more

Congratulations to our IBC drawing winner

Congratulations to Maciej Glowiak, the winner of IBC drawing for a free NVIDIA® SHIELD™ gaming and entertainment handheld device.


Media and Entertainment Summit at GTC 2014

Join us at this exciting event designed for leading producers, visual effects artists, post-production professionals, broadcasters, and software developers. Discover best practices, network with peers, build business relationships, and advance the state of GPU acceleration across the industry. Learn more
When: March 24-27, 2014
Where: San Jose Conventional Center, California

Comprimato JPEG 2000 demo at CineGrid 2013

At the December CineGrid workshop, Comprimato will demonstrate its NVIDIA CUDA-based JPEG2000 codec streaming 4K video at 60 frames per second in real time from Europe to America. Learn more
When: December 9-11, 2013
Where: University of California, San Diego, La Jolla, California

NVIDIA and Autodesk partners at Autodesk University

Autodesk University (AU 2013) is built specifically for those who are serious about creating. Get advanced training, hear about important industry trends, and network with potential clients and collaborators. Meet NVIDIA visual computing experts at AU booth # 1713; learn how NVIDIA tackles all design challenges with our NVIDIA® Quadro® K6000 GPUs and NVIDIA GRID™ for virtualized and remote computing environments. Learn more
When: Dec 3-5, 2013
Where: Las Vegas, Nevada

CAVE Conference at Autodesk University

The CAVE Conference brings together artists, designers, and storytellers to explore and celebrate the spirit that unites these creative domains and disciplines. This is a must-attend event, rrom exciting keynote speeches, seminars, and networking sessions to world-renowned artists and designers sharing their methods and sources of creativity. And for those in the Entertainment industry, CAVE offers two additional days of Master Classes to learn techniques, tips, and tricks to take your skills to the next level. Learn more
When: Dec 1-4, 2013
Where: Las Vegas, Nevada

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