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Media and Entertainment Industry Newsletter
Volume 3, Issue 10 See Previous Issues

Thank you for being part of NVIDIA’s media and entertainment community. We also have newsletters about other topics of interest such as CUDA programming and happenings in product design. Check out your other newsletter options.

Below you will find quite a number of new advancements from our partners, including several new GPU-accelerated debayering solutions that bring real-time visualization of RAW camera data to your workflows. As 4K and higher resolutions are starting to become a larger part of the business, the amount of data that needs to be processed increases by at least 4x over HD resolution. That makes it important that you pick the right software and hardware combinations, and you’ll find several stories below to help you make good decisions and learn more about new offerings from our partners.

Also – don’t forget to sign up for our customer advisory panel if you’d like to give us direct feedback on our products and technologies. We usually send a survey about once a month or so, and your input goes directly to multiple product teams and senior executives at NVIDIA. Plus every month we give away something cool for a panel member chosen at random. This month it’s an NVIDIA SHIELD. So sign up, influence our products and maybe win something, too.

> Spotlight
> Media Applications and Technologies
> Customer successes
> Promotions
> Events Summary
Greg Estes
Greg Estes
GM, Media and Entertainment Industry
NVIDIA GRID™ VCA wins HPA Engineering Excellence Awards  
The GRID Visual Computing Appliance (VCA) provides users with remote GPU acceleration for graphics-intensive content creation. Now, it has been honored as a 2013 winner of an HPA Engineering Excellence Award recognizing the technical excellence that’s helping drive the post industry forward. Read more about HPA Awards. VCA wins HPA Engineering Excellence Awards

NVIDIA and Dell enable accelerated 3D workflow for production of new Linkin Park video

When Linkin Park needed powerful technology to produce their latest music video, A Light That Never Comes, they turned to Dell Precision workstations with NVIDIA® Quadro® professional graphics processors. Watch the behind the scenes video to hear from Joe Hahn, Linkin Park band member and video director, and see how Quadro K5000 GPUs helped bring his narrative-driven vision to life in their latest CGI music video. Learn more

Brilliant visuals. Fluid workflows.

Adobe® Creative Cloud™ is adding more than 150 new features that speed up video and film production workflows, including new support that takes advantage of powerful NVIDIA GPU processing. Learn more

Media Applications and Technologies

Adobe and NVIDIA discuss professional video solutions at IBC 2013

Watch the video from Adobe’s Dave Helmly, Sr. Manager, Solutions Consulting Pro Video/Audio and NVIDIA’s Greg Estes, GM of Media and Entertainment Industry—live from IBC 2013. Dave and Greg share details of new GPU-accelerated features in Adobe Premiere® Pro CC, After Effects® CC and Adobe Anywhere, and powerful professional-grade NVIDIA GPUs like the new NVIDIA® Quadro® K6000 and Quadro K5100M.

Red Cinema Demonstrates GPU Support on Quadro K6000

During IBC, Red Digital Cinema released beta GPU support for REDCINE-X PRO, and both Red and NVIDIA demonstrated it with 6K RED Dragon RAW running on a Quadro K6000 providing de-bayering, color processing and scaling at over 24 fps, what had previously required a RED ROCKET. Learn more and download REDCINE-X PRO GPU beta
NVIDIA will demonstrate Quadro K6000 with REDCINE-X PRO at SMPTE 2013 Technical Conference & Exhibition October 21-24.

Canon Releases GPU-accelerated Cinema RAW Development Software 1.1

Canon released a CUDA-accelerated version of Cinema RAW Development (CRD) software for the Canon EOS C500 camera. NVIDIA GPUs are used to accelerate CRD’s de-bayering, gamma correction, and brightness and sharpness grading. GPU de-bayering runs 10X faster than on a CPU. The software is available for download from the EOS C500’s Drivers & Software section. Learn more

GPU-accelerated ARRIRAW Converter 3.0 open beta available

ARRI, the world’s largest manufacturer of professional motion picture equipment, has released an open beta of the NVIDIA GPU-accelerated ARRIRAW Converter 3.0. This solution helps convert ALEXA RAW camera data to common image formats for postproduction. Learn more

Using Cinema 4D with VMware Horizon View and NVIDIA GRID™

Hear motion and graphic designer Oliver Clements discuss how he uses NVIDIA GRID in a virtual environment. Watch the video

SGO wins International 3D Society Lumiere Award for Mistika

Mistika’s finishing and color-grading system and advancements in Stereo3D and UltraHD technology were recently rewarded with a Lumiere Technology Award. This honor is voted on by a professional awards committee where judges recommended Mistika for top tier due to its impact and innovation in the marketplace. Learn more

ASSIMILATE introduces SCRATCH Play, a free, professional media player

SCRATCH Play fully exploits NVIDIA® CUDA® to provide real-time playback of cinematic RAW files (Red Dragon, Sony F65, ARRI Alexa, etc.), DSLR RAW (Canon 5D, Nikon N600, etc.), web media (QuickTime, Windows Media and H.264), and still formats (TIFF, JPG, PNG, etc.). It includes media management with the CONstruct™ timeline and allows on-set creation of looks, CDLs, and LUTs. Learn more

Lightcraft announces Previzion Portable Series 3

The Previzion Portable Series 3 system delivers state-of-the-art performance for real-time rendering, production-quality keying, compositing, and color correction with Prevision, a leading on-set production application. It includes an NVIDIA® Quadro® K6000 GPU, a 21.5" 1920x1080 TFT LCD monitor, dual 8-core CPUs, 512 GB SSD, and a Merlin IP HD/SDI Capture Card with video breakout box. Preliminary tests show the Quadro K6000 to have 2X performance of a Quadro 6000 with up to 20 million polygons rendered in real time at any HD frame rate. Learn more

Marquise Technologies unveils Image Control Engine (ICE)

At IBC, Marquise introduced ICE, a universal player designed for real-time quality control review with any type of file (RAW data, Open EXR, TIFF, H265, etc.) or package (DCP, IMF, MXF, etc.), from SD to 4K resolution. Download brochure

Ross Video introduces GPU-accelerated FX engine for XPression

Ross’ XPression post-effects system uses NVIDIA GPUs to add features from popular compositing programs like motion blur, warps, custom drop shadows, light rays, and wipes. These can be applied to real-time 3D animation at the object or scene level for spectacular motion graphics. Learn More

Comprimato secures venture funding

Comprimato, the Czech Republic-based developer of real-time, NVIDIA® CUDA®-based JPEG2000 encode/decode software technology, received a venture capital investment from Credo Ventures and Y Soft. This will accelerate its growth and further boost its product development team to continue delivering best-in-class UHDTV/4K GPU compression solutions. Learn More

FxFactory Visual Effects optimized for NVIDIA GPUs

FxFactory vfx plugins for Final Cut Pro, Motion, Adobe Premiere® Pro, and After Effects® are designed for real-time rendering performance on NVIDIA GPUs. Learn more

Digital Film Tools accelerates zMatte v3.5

zMatte is a full-featured keyer born from Digital Film Tools’ experience in creating hundreds of successful blue and green screen composites. zMatte is now GPU accelerated, so users can get up to 3x the performance when using an NVIDIA GPU. Learn More

Fast JPEG codec from Fastvideo

Russia-based Fastvideo recently released a new JPEG codec for GPUs that takes advantage of NVIDIA® CUDA® to speed up image compression and decompression. Peak performance reaches 6 GB per second (and higher for images loaded into RAM). For instance, a full-color 4K image with a resolution of 3840 x 2160 can be compressed by 10 times in just 6 milliseconds on a GeForce® GTX™ TITAN. Learn more

Customer successes

NVIDIA GPUs power digital dailies for EC3

NVIDIA GPUs help EFILM, Company 3, and EC3 stay on the cutting edge of today’s entertainment technology and push the limits of the digital dailies workflow. Download PDF

isovideo’s Viarte used in Jay Z’s Made in America

isovideo announced that its award-winning Viarte server was used in making Jay Z’s Made in America documentary, directed by two-time Academy-Award winning director Ron Howard. Powered by NVIDIA® CUDA® and GPUs, Viarte provided motion-compensated, frame-rate conversion of over 40 minutes of historical footage, producing smooth motion without visible artifacts. Read more

Park Road wins IBC2013 Innovation Award with help from SGO

Park Road used SGO Mistika’s unique workflow to produce the world’s first HFR Stereo 3D in The Hobbit Trilogy running on HP workstations with NVIDIA® Quadro® GPUs. Read More


Save the date for NVIDIA’s GTC 2014!

Plan to attend and discover best practices in 4K high frame rate, visual FX, GPU rendering, and live broadcast graphics and augmented reality. Learn more
When: March 24-27, 2014
Where: San Jose Conventional Center, California

Your voice counts, and the winner is…

Congratulations to Eric Peden, the winner of Media and Entertainment Advisory Council online survey sweepstakes.
Be part of the Media and Entertainment Advisory Council that lets end users like you share your insight and thoughts to help NVIDIA provide better products and services. Sign up now

Events Summary

SMPTE 2013 Annual Technical Conference & Exhibition

Come to SMPTE 2013 and see NVIDIA demonstrate Red’s Redcine-X Pro running on an NVIDIA® Quadro® K6000—the world’s fastest professional GPU—on an HP Z820 workstation with Fusion-io ioFX. Visit NVIDIA at booth #404. Learn more
When: October 21-24, 2013
Where: Los Angeles, California

CVMP 2013

Wil Braithwaite, NVIDIA’s Sr. Solution Engineer and VFX guru will be a keynote speaker at the 10th European Conference on Visual Media Production (CVMP) on Nov 6 in London. He’ll speak on about the history and trajectory of GPUs for to cinema post-production, visual effects and video processing. Learn more
When: Nov 6-7, 2013
Where: London, UK

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