Media and Entertainment Newsletter
Thank you for being part of the worldwide community of NVIDIA GPU users within the media and entertainment industries. Our goal is to provide our readers with helpful information on the latest GPU-accelerated solutions for digital content creation and distribution, as well as inside information that might be helpful to you in your work.

One thing we’re excited about right now is all the new GPU accelerated applications and updates to existing solutions that came out of IBC. Check out the news from several partners below. Another hot topic coming out of IBC (and NAB this year as well) was 4K workflow. NVIDIA’s Tom True will be presenting a paper at the SMPTE conference October 23rd on GPU processing of RAW data and we’ll be showing 4K processing with our partner Lenovo on a ThinkStation running our new Quadro K5000.

One last thing: GTC, the GPU Technology Conference, is March 18-21 in San Jose, CA. This year there is an increased focus on non-technical presentations (for instance, how major studios have been incorporating GPU processing into their pipelines and what they’ve learned that you can apply to your business) as well as world-class technical presentations from people who are literally the best in the world at GPU programming. So whether you write your own code or use GPUs as part of your workflow, GTC is a can’t-miss event this year. Full details below. As always, we welcome your feedback and want to hear from you. Contact me at


> Media Applications and Technologies
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Greg EstesGreg Estes
NVIDIA’s Industry Executive, Media and Entertainment
Media Applications and Technologies
Autodesk Flame 2013 20th Anniversary Edition takes advantage of NVIDIA GPUs
The newest Autodesk® Flame® software relies heavily on the massive parallel performance and memory capacity of the NVIDIA GPU. In the latest release, the Batch compositing pipeline is being rewritten to use the GPU for image-processing operations. Batch nodes can now be processed in the GPU and the resulting images will stay on the graphics card, reducing the costly memory transfer from the GPU memory to the system CPU memory. This boosts both interactivity and rendering performance.
Explore Flame 2013 20th Anniversary Edition.
New Telestream Lightspeed server and Vantage Transcode Multiscreen speed transcoding with GPUs
At IBC 2012, Telestream® announced its new GPU-accelerated Lightspeed™ server, which enables blazing-fast video processing and H.264 transcoding. Telestream also announced its new Vantage Transcode Multiscreen product, which runs on the Lightspeed server to provide fast, high-quality adaptive bitrate transcoding and packaging for multiscreen video delivery, including OTT, tablets, and mobile devices. It’s architected for massively parallel NVIDIA GPUs and multicore CPUs.
Learn more about Lightspeed™ Server
Learn more about Vantage Transcode Multiscreen.
Marquise Technologies RAIN and MIST now supports NVIDIA Quadro K5000
Marquise Technologies recently announced new features in version 3.0 of the color grading system
R A I N and the unrivalled M I S T , a comprehensible ACES workflow. These new features include improvements of the JAZZ rendering engine, enhancements of the DCI Mastering tool-set, and IMF Mastering. Marquise Technologies product range now supports the new NVIDIA Quadro K5000, and benefits from its H.264 +100 FPS encoding capabilities.
Learn More about RAIN and MIST.
NVIDIA GPUs enable Adobe tool for video collaboration
Broadcast pros looking to improve collaboration on their enterprise networks can turn to Adobe® Anywhere for Video running on an NVIDIA® Tesla® GPU-based system. The new platform enables video professionals to use high-caliber video tools to collaborate in real time across nearly any corporate network. Adobe Anywhere for video lets creative organizations harness the efficiencies and scale of the network, so multiple users can share high-performance platforms, centralize media storage, and share NVIDIA® Tesla® GPUs for video and image processing effects.
Read more about NVIDIA GPUs enabling Adobe anywhere.
BOXX shows CPU versus NVIDIA Maximus technology in Autodesk 3ds Max.
Watch Autodesk’s M&E technical specialist, Gary Davis, compare CPU- and GPU-based rendering within Autodesk 3ds Max using a 3DBOXX 4050 XTREME workstation powered by the NVIDIA® Maximus™ platform and BOXX’s desk side renderPRO.
Check out the video.
Chyron introduces cloud-based graphics creation for broadcasters.
The newest release of Chyron’s Axis World Graphics platform, powered by NVIDIA GPUs, signals the world’s only cloud-based graphics creation system designed specifically for broadcasters. The solution boasts new order management, news and map creation features, and language support for maps in German, French, and Spanish.
Read more about Chyron’s Axis World Graphics Platform.
NVIDIA CUDA accelerated eyeon Connection AVX2 - Avid Technology Webinar.
eyeon Connection links GPU acceleration with other products and, by putting Connection into an Avid for example, you get multi CPU and GPU supercomputing, VFX processing and finishing tools, and advanced rendering. Fusion’s Volumetrics render system alone allows for volumetric lighting that pops 3D scenes. Deep imaging and world position passes bring your work to life.
Watch the webinar.
For more information, please email
ROOT6 Technology leverages CUDA technology to accelerate ContentAgent.
ROOT6 Technology has extended its utilization of CUDA based acceleration in ContentAgent with the introduction of a new Standards Converter. Already featuring high performance H.264 CUDA based encoding, ContentAgent can now convert media files to any framerate - in some cases faster than realtime using NVIDIA’s Tesla GPUs.
Learn more about ContentAgent.
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Customer successes
An update on the Dell and NVIDIA video editing advisory program
In September NVIDIA and Dell introduced a guest blog series from video professionals participating in the Dell and NVIDIA video editing advisory program. These video pros shared their experiences, via blogs and videos, about moving their video editing workflows from Mac hardware with Final Cut Pro software to Dell Precision workstations powered by NVIDIA Quadro professional graphics and Adobe Premiere Pro software. Here are four of the blogs in the series: Film Production company is "astounded" with its T5500 Workstation, Why this sports production house was "happy to leave Mac", Dell and NVIDIA are "production proven", Top 5 Reasons a Mac Video Editor Should Try Dell Precision.
Leading auto designer uses NVIDIA Maximus for designing cars and animating movies
Daniel Simon, automobile lead designer, uses NVIDIA® Maximus™ to create sophisticated imagery and animation only possible with expansive render farms. Daniel has worked with major brands such as Bugatti, Volkswagen, Audi, and Lotus, as well as films like Tron: Legacy, Captain America, Prometheus, and the upcoming film Oblivion, starring Tom Cruise.
Find out more.
Vine Post-Production updates hardware to include NVIDIA Quadro GPUs
Vine Post-Production–a London-based post-production, compositing, and visual-effects facility–is currently finishing full CG work on the final season of the BBC’s fantasy drama series, Merlin. Vine has recently expanded their Soho studio with HP Z Series workstations leveraging the power of an NVIDIA® Quadro® 4000 professional graphics card to preview its work before rendering.
Read about their results.
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NVIDIA powers MARI challenge.
The Foundry’s MARI is an artist-focused, powerful digital painting tool that was originally developed for the production of James Cameron’s Avatar. Today, it’s being used in everything from small CG projects to big games cinematics to design-driven projects like album cover art because it simply lets artists get their heads down, get creative, and paint.

CGSociety is hosting a MARI challenge sponsored by NVIDIA. The challenge is to paint a 3D model using MARI, and any artist who enters will be given two months to bring the character to life. The winner will receive a MARI license and a Quadro K5000 and, judging by previous competitions, the results will be incredible!
Enter Now!
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Switch. Save. Edit
Save big on Adobe pro video tools, including Adobe® Premiere® Pro, when you switch from Final Cut Pro or Avid by November 30, 2012. Save 40% on an Adobe Creative Cloud™ membership, or get 30% off Adobe Creative Suite® 6 Production Premium volume licensing. The Adobe Mercury Playback Engine in Adobe Premiere Pro leverages NVIDIA® Quadro® GPUs and the NVIDIA CUDA® parallel-computing architecture to deliver faster performance for key features.
See how you can save.
Save up to $300 on select NVIDIA Quadro Professional Graphics Boards
For a limited time only, get $300 off an NVIDIA® Quadro® 5000, $100 off a Quadro 4000 for Mac or PC, and $50 off a Quadro 2000D. This discount is only valid through authorized PNY resellers in the US and Canada. Discount details and restrictions can be found here.
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NVIDIA GPUs Make Real-Time 4K RAW Post Production Workflow Possible
At the SMPTE Technical Conference & Exhibition October 22-25 at the Loews Hotel in Hollywood, NVIDIA will present a paper and demonstrate how NVIDIA GPUs are fundamentally changing the digital cinema workflow by allowing creative professionals to perform traditional post production tasks in a non-destructive way by working directly with the 4K RAW sensor data captured by digital motion picture cameras in real time.
Save the Date for NVIDIA’s GPU Technology Conference (GTC) 2013.
NVIDIA is expanding next year’s GPU Technology Conference (GTC) to include tracks just for digital video professionals. These sessions will address how broadcast and post-production companies can leverage GPU technology in their workflows to get faster, better results. Topics will include techniques to transform video editing, effects, digital animation, rendering, and media-creation workflows.

Save the date and sign up for email announcements.

Explore content from previous years at GTC On-Demand.
When: March 18-21, 2013
Where: San Jose, CA
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