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Media and Entertainment Industry Newsletter
Volume 3, Issue 9 Read Newsletter Online and See Previous Issues

4K is Just the Beginning

There is a lot of buzz in the industry about 4K and ultra high-definition television or UHD. In a nutshell, the industry is in the process of moving from HDTV to higher resolutions, as it moved from standard definition to HD in the recent past.

While consumers generally can’t view 4K content on their televisions or mobile devices today, cinema cameras from companies like Red Digital Cinema, Sony, Canon, ARRI and others are capable of not only 4K but higher resolutions as well, and many movies are produced having been shot at these higher resolutions.

So for our customers and partners in the industry who produce, archive or distribute content, 4K is either already here for them or on the cusp. Hence the interest and excitement as we take a fresh look at our workflows and determine which tools will best meet our needs.

That’s one reason IBC is such an important gathering of the media and entertainment industries this year, and below you’ll find links to a wealth of information about new offerings and advances from our many partners.

And it doesn’t stop there. Our friends at Quantel for instance have been showing 8K workflows using their NVIDIA Tesla-equipped Pablo Rio system.

So things are changing very rapidly and we’re proud to be the engine powering all these great solutions.

And if you’re new to this newsletter - welcome! If this was forwarded to you by a colleague and you wish to receive it on an ongoing basis you can sign up here, and please join our customer advisory panel if you would like to give us regular input on our products and technologies.

> Frontline News From IBC 2013
> Media Applications and Technologies
> Customer successes
> Promotions
> Events Summary
Greg Estes
Greg Estes
GM, Media and Entertainment Industry

At IBC 2013, NVIDIA is demonstrating both workstation and on-premises cloud-based GPU accelerated solutions, including NVIDIA® Quadro® K6000, Quadro K5100M for mobile workstations, and NVIDIA GRID™ and GRID VCA virtualization technologies. These systems are running Adobe® Creative Cloud, Autodesk 3ds Max, Autodesk Maya, Chaos V-Ray and Vizrt Viz Artist. Come visit NVIDIA booth 7.J39 at IBC for a chance to win a free NVIDIA SHIELD™ gaming and entertainment handheld device.

We’re excited to see an unprecedented number of partners showing applications running on NVIDIA visual computing technologies at this year’s show.

NVIDIA partner news and events at IBC

  • Chaos software has now certified V-Ray 3.0 running on NVIDIA Quadro K6000 GPUs. Read more and listen to Konstantin Gaytandzhiev, Chaos Software’s V-Ray Master Trainer, showing new features and updates at NVIDIA stand 7.J39.
  • Brainstorm has certified the entire eStudio product line. Read more and visit booth 2.B59.
  • Marquise has just certified MIST RAIN, DCI, and IMF mastering. Read more and visit booth 7.H03.
  • SGO has certified Mistika for Quadro K6000. Read more and visit booth 6.A11.
  • Blackmagic Design has certified Da Vinci Resolve 10 on Quadro K6000 as the best fit for Ultra HD and 4K grading. Read more and visit booth 7.H20.
  • Viz Engine renders 4K and beyond with NVIDIA Quadro K6000. This is the perfect combination of technologies for 4K productions and video walls of the highest resolution with never-before-seen detail and quality. Read more and visit booth 7.A10.

NVIDIA Quadro K6000 will be commercially available later September from distributors, resellers, and systems integrators such as PNY, Elsa, Leadtek, Supermicro, and BOXX. It will also be available in October through Workstation OEMs such as Dell, HP, and Lenovo.

New Quadro-powered Dell workstations make European debut at IBC

Dell is showcasing powerful new workstations, featuring up to 8 GB graphics memory on the Dell Precision M6800 and two Quadro K6000s on the T7610. These enable artists and animators to design and create faster than ever before. Read more.

Adobe features the latest release of video tools available in Creative Cloud

Adobe is demonstrating the latest video features scheduled to be released in mid-October. As rapid gains are made in GPU performance, filmmakers and postproduction artists can benefit from more responsive playback and image manipulation performance. Adobe is demonstrating its latest releases with HP Z820 workstations and Mac Pro towers, each equipped with latest NVIDIA Quadro GPUs. Read more and visit booth 7.G27.

Autodesk Flame Premium 2014 launching at IBC

With the redesigned 20th anniversary VFX and finishing workflow, new creative tools, GPU-accelerated timeline performance, and improved real-time grading capabilities, this is ultimate tool for the ultimate artist! Learn more and visit booth 7.D25.

Viz Engine uses NVIDIA GRID technology for IP multi-streaming

Vizrt announces the use of NVIDIA GRID K2 cards to enable up to eight Viz Engines in a single chassis. Learn more and visit Booth 7.A10.

Vizrt certifies NVIDIA GRID VCA for Viz Artist

Viz Artist is now available for the NVIDIA GRID VCA, allowing up to eight simultaneous users on any Windows, Linux or Mac OSX clients while maintaining high-performance real-time rendering. Learn more and visit booth 7.A10.

SGO unleashes MAMBA FX to accelerate compositing levels

SGO is launching MAMBA FX compositing software, accelerated with NVIDIA CUDA® API and Quadro enterprise-class GPUs, to take visual effects to new heights of performance and interactivity. Read more and visit booth 6.A11.

Cinegy introduces 4K broadcast production line

Cinegy, a world leader in IP broadcast workflows, is launching its 4K end-to-end product suite at IBC. It includes Cinegy Multiviewer (a multi-view monitoring solution), Cinegy Player (with Sony XAVC 4K support), a broadcast video player, and Cinegy Air (an award-winning playout and automation solution). Read more and visit booth 7.A30, 7.A41.

Elemental accelerates HEVC video processing with NVIDIA GPUs

At IBC, Elemental is showcasing an end-to-end, 10-bit video processing pipeline and full frame rate HEVC encoding. Elemental HEVC video processing is accelerated by NVIDIA GPUs, both on the ground and in the cloud. Read more and visit booth 4.B75.

Snell’s new software-only version Alchemist OnDemand uses NVIDIA GPUs

Alchemist OnDemand brings Snell’s acclaimed Ph.C (phase correlation) motion-compensated standards converter into the software realm, enabling instant access to high-quality, anytime processing of media files. Acceleration of the solution using the NVIDIA Tesla® K20 card enables rapid conversion of all types of content for maximum efficiency. Read more and visit booth 8.B70.

Quantel powers up file-based workflows with NVIDIA

The latest Pablo Rio software exploits the power of the NVIDIA Tesla K20 to enable high-speed unwrapping of soft-mounted QuickTime ProRes and Canon RAW files. This helps to accelerate work through the Pablo Rio suite more efficiently. Read more and visit booth 7.A20.

MAXON presents faster, easier, more powerful CINEMA 4D R15

MAXON’s new CINEMA 4D R15 adds powerful beveling, newly-developed Team Render, innovative typeface tools, and additional enhancements that improve workflow and speed. Read more and visit booth 6.C19.

eyeon brings the GPU to AVID in time for IBC

Finally, VFX and production automation for editing on the GPU are here. eyeon’s suite of GPU-accelerated products does more for VFX and editing workflows by bringing all production elements into one highly-productive process. Read more

Comprimato enables real-time JPEG2000 processing using NVIDIA GPUs

Comprimato has developed a JPEG2000 codec that uses NVIDIA GPUs to enable faster-than-real-time JPEG2000 compression and decompression of 4K videos. This codec has been tailored to accelerate broadcast and film applications. Read more

Sotal announces a video-transcoding appliance powered by NVIDIA GRID K1

Sotal is announcing Lighthouse Beam K1, a high-density, operator-grade HD transcoding solution for OTT projects and advanced VOD real-time content processing to replace expensive multi-bitrate storage. Read more on benchmarks and the capabilities of NVIDIA NVENC hardware encoder, and visit booth 14.B32.

Boris FX showcases Boris Continuum Complete 8 powered by NVIDIA at IBC

Armed with the Boris Continuum Complete 8 and NVIDIA graphics processing cards, editors and compositors can now experience real-time feedback and dramatically increase workplace efficiency. Read more and visit booth 7.G43.

Escape Technology showcases Adobe Anywhere at IBC

Powered by NVIDIA Tesla, Escape Technology is using Adobe Anywhere to edit collaboratively over a commodity Ethernet network. This solution is capable of delivering sustained performance to unlimited streaming clients from a single GPFS namespace. Read more and visit booth 7.A02.

Media Applications and Technologies

NVIDIA GRID VCA wins HPA Engineering Excellence Awards

HPA Engineering Excellence Awards recognize the technical excellence that’s helping drive the post industry forward. NVIDIA GRID VCA is honored to be named as a 2013 winner. Read more about HPA Awards.

Meet Phil Miller: Configuring GPU ray tracing

GPU ray tracing continues to grow in usage within the media and entertainment industry. Let NVIDA rendering expert Phil Miller, Director of NVIDIA Advanced Rendering, help you get the most of this new rendering power by understanding how GPUs impact rendering performance and capabilities. Learn more

Check out these GPU-accelerated ray-tracing resources:
Webinar: What’s new in 3ds Max 2014 and iRay, presented by by BlueMarble 3D and BOXX Technologies.
Video: Pixar’s fast lighting preview tool based on NVIDIA OptiX™ and Quadro K6000 GPUs with sets from Monsters University

Chaos VRAY 3.0 begins public beta

The Chaos Group V-Ray® 3.0 for Autodesk® 3ds Max® beta program is now open. V-Ray RT 3.0 includes GPU-accelerated support for render elements, opening the door for final-frame rendering on NVIDIA GPUs. Learn more

Twixtor gains significant speedups with NVIDIA GPUs

RE: Vision Effects adds NVIDIA GPU support in Twixtor 6 for Adobe After Effects, Premiere Pro, and Apple Final Cut Pro, improving speeds by 1.4x to 5x over running on a CPU. Learn more

FurryBall 4 GPU renderer now available

The FurryBall 4 GPU renderer features NVIDIA OptiX physically-based full global illumination. In addition to its initial Maya-only plugin, the latest version is available both as a standalone product and as a plugin for 3ds Max. FurryBall is a full ray-traced GPU renderer with network rendering and multi-GPU support. Learn more

Video: NVIDIA Quadro K6000 accelerates the digital content creation process

Customer successes

Cinegy and Evolutions revolutionizing the post workflow of location-based TV shows

Evolutions, one of the largest full service post production houses in the UK, prides itself not only in providing traditional post production services, but also working with clients to achieve their desired results within ever-shrinking time and budget constraints. Learn more

SGO Mistika provides pioneering film-based workflow in Star Trek into Darkness

SGO uses NVIDIA’s unparalleled GPU capabilities in Mistika, selected by Bad Robot for finishing and innovative 2D/Stereo 3D film workflow efficiency and flexibility, as well as boosting creativity. Learn more

Unreel designs virtual set for CBS’ Inside Edition

Unreel, an industry leader in augmented reality and virtual set solutions for broadcast television, designed Inside Edition’s newest virtual set leveraging the power of NVIDIA’s Quadro-series graphics cards. Learn more


Your voice counts

Share your insight and thoughts by being a part of an exclusive NVIDIA Media and Entertainment Advisory Council. Participate in the online survey available exclusively for the members of the council, and get the chance to win a free NVIDIA SHIELD. Join now

Cinegy gives away over 99,000 Euros worth of Cinegy Player licenses at IBC 2013

Following the launch of Cinegy Player at IBC in 2012, Cinegy will distribute complimentary licenses worth 99 euros each to the first 1000 stand visitors at booth 7.A30. Learn more

eyeon brings the GPU to AVID at a great bundle price

eyeon’s suite of GPU-accelerated products does more for VFX and editing workflows by bringing all production elements into one highly-productive process. The Avid bundle suite is priced at just $1,250! Learn more

Come speak at NVIDIA’s GPU Technology Conference 2014

We know you’re doing great things! That’s why we’re looking for submissions that illustrate how advances in GPU technology help developers working in professional graphics overcome their day-to-day challenges. Submit by September 27, 2013 and share the advances you’ve made with a global audience.

Events Summary

After Effects World Conference

Come to learn and leave inspired at After Effects World Conference, designed for motion graphics and visual FX professionals.
When: September 26-29th, 2013
Where: Seattle, Washington
Learn more

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