NVIDIA

NVIDIA Demonstrates PCI Express Technology at CES

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Brian Burke
NVIDIA Corporation
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bburke@nvidia.com

FOR IMMEDIATE RELEASE:

CONSUMER ELECTRONICS SHOW—LAS VEGAS, NV—JANUARY 9, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced it is demonstrating its PCI Express architecture at the Consumer Electronics Show. PCI Express is the next revolution in I/O interconnect standard that NVIDIA will deploy in future graphics solutions as the next step in delivering the bandwidth and features required for high-resolution graphics, games, and other graphically-intensive applications.

PCI Express significantly increases bandwidth between the central processing unit (CPU) and graphics processing unit (GPU) by enabling a balanced distribution of bandwidth to those applications that require it the most. NVIDIA‘s PCI Express bridge chip, an industry first, affords the flexibility to instantly adapt a variety of the Company’s award-winning GPUs to the new PCI Express bus technology with the full capabilities and throughput offered by PCI Express.

“To create a sixteen lane PCI Express bridge chip that works without performance degradation is a huge technological advancement,” said Dan Vivoli, executive vice president of marketing at NVIDIA. “The use of a PCI Express bridge chip gives NVIDIA a decisive competitive advantage in what is the most exciting graphics bus transition in recent history.”

“Intel has been working with PCI Express validation collaborators such as NVIDIA to implement this exciting new I/O interconnect standard,” said Randy Wilhelm, vice president, Desktop Platforms Group and general manager, Client Platform Division at Intel Corporation. “The validation of NVIDIA products with PCI Express will help ensure interoperability with future leading-edge Intel platforms.”

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide.  For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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