NVIDIA Introduces New Ultra-Low Power Media Processors for Cell Phones
NVIDIA GoForce 4000 and 3000 with NVIDIA nPower Technology Enable Hours of Video and Image Processing without Compromising Talk Time
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FOR IMMEDIATE RELEASE:
3GSM WORLD CONGRESS—CANNES, FRANCE—FEBRUARY 25, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today raised the bar for multimedia functionality and power consumption in the cell phone market with the introduction of the NVIDIA® GoForce™ 4000 and GoForce 3000 series of media processors. In addition, NVIDIA is proud to announce that Mitsubishi will be the first manufacturer to carry phones based on these new products.
“Mobile phone vendors and wireless carriers are now differentiating on multimedia capabilities like image capture and video processing,” said Allen Leibovitch, manager of wireless semiconductor research for IDC. “Successful semiconductor solutions will provide cutting-edge multimedia functionality while conserving handset battery life."
Targeted at advanced cellular phones and other handheld devices, the NVIDIA GoForce 4000 and 3000 media processors feature:
“Over the last two years, NVIDIA has taken great strides in advancing the state of mobile media processing by focusing on power, quality, and performance,” stated Phil Carmack, vice president of handheld products at NVIDIA. “With our new nPower technology, we are able to deliver CIF-TV quality video and 3.1 MP camera support combined with low power consumption. These new products are ideal for manufacturers who need a true multimedia processor to help meet the demands of the photo and video hungry consumer without sacrificing talk time.”
“Through integrating advanced multimedia functionality, the new GoForce products enable Mitsubishi to bring a true multi-function device to market,” said Stephane Le Provost, multimedia program leader for Mitsubishi. “We are very excited at the concept of bringing the same level of quality usually associated with stand-alone devices to a single product.”
The NVIDIA GoForce 4000 and GoForce 3000 feature the revolutionary NVIDIA nPower technology, which leverages activity-based clocking techniques; dedicated algorithm processing; custom low-leakage silicon transistor processing; and on-die ultra-low power video and display memory to maximize talk time. With the GoForce 4000 and GoForce 3000, the cell phone is elevated to the quality standards demanded by consumers for camcorders or digital still cameras.
The GoForce 4000 and 3000 require as little as one tenth of the power of traditional hardware codecs and even less power when compared to equivalent software-based solutions. NVIDIA nPower technology also incorporates advanced process technology with transistors whose leakage power is up to 1000 times lower than that of generic processes for standby power measured in tens of microwatts, resulting in extended battery life for the consumer.
Video and imaging are demanding multimedia applications requiring an intense amount of computation to meet consumer video standards.
Full Multimedia Functionality
The GoForce 4000 and 3000 are currently sampling and phones will be available later this year.
Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.
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