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NVIDIA Drives Game Development for Cell Phones

 
 

Company Launches Developer Program for Handheld Applications

For further information, contact:

Diane Vanasse 
NVIDIA Corporation
(408) 242-0027
dvanasse@nvidia.com

FOR IMMEDIATE RELEASE:

CTIA—ATLANTA, GA—MARCH 22, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced it’s Developer Program for hardware accelerated 3D applications on cell phones and other handheld devices, and the immediate availability of the handheld software development kit (SDK). NVIDIA will work closely with game developers and middleware providers to drive the proliferation of 3D content onto the cell phone platform. 

“Cell phone users are becoming increasingly sophisticated in how they use their phones. Carriers looking for innovative ways to offer their customers new services are already integrating features such as camera phones and video phones,” said Mark Daly, vice president of content development at NVIDIA.  “The obvious next step in this genesis is to bring the type of compelling 3D content that already exists on other platforms to the handheld market.”

The NVIDIA® handheld SDK is designed to allow established game developers access to NVIDIA technology, familiarizing themselves with the architecture in order to take advantage of all the unique features of NVIDIA media processors, and to be able to bid for and secure development projects for NVIDIA-based cell phones.

NVIDIA’s handheld SDK will include a library of code samples including but not limited to basic rendering, multitexture and atmospheric effects.  It also includes a custom framework for handheld development in Microsoft® Visual Studio®.NET.  Developers who join NVIDIA’s handheld developer program will also have access to a variety of NVIDIA libraries including the Company’s OpenGL ES driver library, fixed point math library and the NVIDIA DXT texture loading library. Participants will also receive the source code for NVIDIA’s current handheld demos and have access to NVIDIA technical support. Developers interested in signing up for the hand held developer program, should visit NVIDIA at Game Developers Conference (GDC) in San Jose, Ca. in booth #808.  NVIDIA will be distributing the SDK at GDC and any developers not attending GDC but interested in procuring a kit should visit http://developer.nvidia.com/page/home.

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide.  For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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