NVIDIA Introduces Gelato--Industry's First Hardware-Accelerated Film Renderer
NVIDIA Gelato Set To Revolutionize Digital Film Production
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FOR IMMEDIATE RELEASE:
NAB – LAS VEGAS — APRIL 19, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today unveiled NVIDIA® Gelato™, the first 3D final-film renderer accelerated by industry-standard graphics hardware. Armed with the full feature set required by film and TV production professionals, NVIDIA Gelato is set to revolutionize digital film production with speed, precision, and productivity increases never before seen in offline, film-quality rendering.
“We’ve been testing Gelato and are pleased with what we’re seeing,” said Cliff Plumer, chief technology officer at Industrial Light & Magic. “NVIDIA is delivering exactly what the industry needs with a product roadmap that uses mainstream graphics processors, bringing interactivity to rendering.”
Designed to create the highest-quality digital effects and animation, NVIDIA Gelato is the first commercially available application in the feature film segment to solve a critical problem—rendering—by using all of the mainstream hardware advantages available, such as floating point acceleration, 64-bit computing, PCI Express, and multithreading.
“NVIDIA Gelato delivers ‘no compromise’ film rendering,” said Chris Bond, president of Frantic Films. “With the world’s most advanced shading language allowing us extreme flexibility, we were thrilled with the quality of the images. The icing on the cake: the speed of renders due to the acceleration by NVIDIA graphics hardware... without losing the high-quality features we require.”
NVIDIA Gelato features and benefits include:
“NVIDIA is delighted to work with people in the film industry who are pushing the limits of computer animation,” said Jen-Hsun Huang, president and CEO at NVIDIA. “By building software and hardware products that solve their problems, NVIDIA is driving innovation in both offline and real-time rendering. We look forward to seeing the stunning visuals these new products will help to enable.”
Pricing and Availability
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