NVIDIA

New NVIDIA Quadro FX 4000 SDI Transforms Broadcast and Film Production

New Solution Drives 10-Bit High-Definition and Standard-Definition Output, Cutting Costs and Increasing Quality

For further information, contact:

Charlie Rasch
NVIDIA Corporation
(408) 486-8236
crasch@nvidia.com 

FOR IMMEDIATE RELEASE:

NAB – LAS VEGAS – APRIL 19, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing, today launched the NVIDIA Quadro® FX 4000 SDI, a workstation-based graphics solution enabling breakthrough weather, news, sports, and virtual-set broadcast as well as video and film post production.

This new solution based on the NVIDIA Quadro FX 4000 architecture introduced today,  integrates industry-leading graphics and 10-bit uncompressed video output capability to cut costs, eliminate bandwidth bottlenecks, and deliver unprecedented quality. The result is stunning graphical content, with high-quality HD or SD video output.
 
“The NVIDIA Quadro FX 4000 accelerates advanced media communication such as HDTV and interactive communication, bringing innovation to live broadcast and film post production markets,” said Itsuto Hamazaki, general manager of the client and server marketing promotion division at NEC. “By delivering the high resolution, quality, and performance required for HDTV content development and display, NVIDIA is a driver in the digitalization of broadcast and film markets. We look forward to partnering with NVIDIA to market this exciting new product.”

The NVIDIA Quadro FX 4000 SDI graphics-to-video-out solution performs real-time rendering, high-precision video color conversion, and gamma correction. A dedicated video backend unit, complete with analog and digital house sync capability, ensures high-quality SDI video signal formatting and transmission. This enables broadcast and non-linear editing systems to output true, uncompressed 10-bit SDI video in SMPTE standard formats and directly connects to broadcast monitors for previewing, switchers for on-air broadcasting, and SDI projectors for digital dailies.
 
“Discreet leverages advanced NVIDIA Quadro FX graphics capabilities to deliver the highest performance creative solutions,” said Marc Petit, vice president of development at Discreet. “The NVIDIA Quadro FX 4000 SDI offers great synergy with how our products are designed, providing not only high-quality graphics but also a high-bandwidth path to video—capabilities that are highly valuable to post-production professionals.”

The NVIDIA Quadro FX 4000 SDI features two configurable 8-bit or 10-bit channels of fill or key and allows users to tailor the color conversion to specific requirements. Running on both Windows and Linux operating systems, the NVIDIA Quadro FX 4000 SDI provides operating modes ranging from transparent one, working on top of existing applications, to programmable high-precision modes offering up to 10-bit 4:4:4:4, enabling integration within broadcast or video editing applications through an NVIDIA application programming interface.

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms.  Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems, and video game consoles.  NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide.  For more information, visit the Company’s Web site at www.nvidia.com <http://www.nvidia.com>.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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