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NVIDIA and Nexon Form Strategic Worldwide Technical and Marketing Alliance


Nexon to Standardize on NVIDIA GPUs for Development of Breakthrough Online PC Games; Companies to Engage in Co-Marketing Programs as Part of NVIDIA’s “The Way It’s Meant to Be Played” Program

For further information, contact:

Hazel Heng 
NVIDIA Corporation
+65 6340 6811 


SEOUL, KOREA—SEPTEMBER 3, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in graphics and digital media processors, and Nexon Corporation, one of Asia’s leading online game developers and publishers, today announced that they have entered into a joint technical and marketing collaboration for Nexon’s upcoming online game titles, the first of which is Mabinogi, a cel-rendered, fantasy, online, role-playing game. NVIDIA and Nexon are working together to ready the game for play on NVIDIA® graphics processing units (GPUs), Nexon’s preferred graphics hardware platform for Mabinogi. The companies also plan to engage in strategic co-marketing activities as part of NVIDIA’s “The Way It’s Meant to Be Played” (TWIMTBP) program in key regions, including South Korea, Japan, and China. 

“In multiplayer, online games, pushing the envelope in graphics is always a big hurdle. We are confident that with NVIDIA’s leadership in graphics hardware technology and performance, as well as its world-class developer support personnel, we can take our games to the next level,” said Junewon Choi, business development manager at Nexon. “Fans of online games can only expect bigger and better things from future Nexon game titles. Both companies have much to expect from this union.”

As part of NVIDIA’s TWIMTBP program, Nexon games will undergo extensive compatibility testing to enable a “no hassles” install-and-play experience for gamers with PCs equipped with NVIDIA GPUs. Nexon has standardized on NVIDIA hardware for game development and is also working with NVIDIA to take advantage of the power and advanced features of the GeForce™ FX and GeForce 6 graphics processors to add additional graphical enhancements to their games. 

“Nexon’s creative talents and marketing prowess, combined with NVIDIA’s graphics know-how and worldwide market position is what will make this a win-win proposition,” said Keita Iida, head of Asia-Pacific developer relations at NVIDIA. “We believe that the ultimate winners are the millions of Nexon gamers who we believe will be treated to cutting-edge online games when played using PCs powered by NVIDIA graphics processors.”

About Nexon
Based in South Korea, Nexon, one of Asia’s leading game developers and publishers, is a pioneer and trendsetter in the field of massively multiplayer online gaming. In this new gaming age in which many developers and publishers are rushing to establish themselves as online game makers, Nexon blazes onward as a veteran with nearly a decade of experience in developing and providing service for the some of the best massive multiplayer online gaming experiences. Some of Nexon’s hit titles are: Crazy Arcade: BnB, Mabinogi, and Kart Rider.  For more information on Nexon, please visit the Company’s Web site at

NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company's products enhance the end-user experience on consumer and professional computing devices. NVIDIA GPUs (graphics processing units), MCPs (media and communications processors), and WMPs (wireless media processors) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at

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Certain statements in this press release including, but not limited to, statements as to the benefits, uses, performance and features of the NVIDIA products and technologies, co-marketing activities, the benefits of the collaboration between Nexon and NVIDIA are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, NVIDIA’s reliance on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, delays in integration of our products, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, our dependence on third-party developers and publishers, the impact of litigation and other proceedings and other risks detailed and from time to time in NVIDIA’s reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended July 25, 2004 and other filings made from time to time with the SEC. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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