NVIDIA

NVIDIA Launches the World's First 3D Wireless Media Processor--GoForce 3D 4500

GoForce 3D 4500 Features High-Performance 3D and Multimedia Functionality, Revolutionary Power Management, and 3.1 Megapixel Camera Support  in a Single Processor

For further information, contact:

Diane Vanasse 
NVIDIA Corporation
(408) 242-0027
dvanasse@nvidia.com

FOR IMMEDIATE RELEASE:

MOBILE CONTENT WORLD – LONDON, ENGLAND—SEPTEMBER 21, 2004—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today unveiled the GoForce™ 3D 4500, the world’s first 3D wireless media processor (WMP).

The NVIDIA® GoForce 3D 4500 WMP enables a whole new level of interactive content not previously possible on cell phones, PDAs, or other handheld devices. For the first time, mobile content developers can harness a powerful 3D medium to create rich, dynamic, lifelike worlds and characters. Additionally, mobile devices powered by the new 3D WMP will be able to synthesize amazingly realistic environments with objects that behave according to complex physics and intelligent characters with true-to-life personalities.

“Mobile phone OEMs are continuing to differentiate their products and services on multimedia capabilities, and 3D graphics is one of the key new technologies going into advanced phones,” said Allen Leibovitch, manager of semiconductor research for IDC. “Successful semiconductor solutions will not only include well-supported 3D graphics, but also still image and video processing while consuming a minimum amount of power, and should drive the next evolution of multimedia for advanced handheld devices.”

“We believe the NVIDIA GoForce 3D 4500 will drive a major discontinuity in the handheld market, a market already known for its staggering pace of innovation,” said Jen-Hsun Huang, president and CEO of NVIDIA Corporation. “By enabling the delivery of stunning content— whether it is photos, videos or games—NVIDIA intends to ensure that mobile phone users enjoy the wonderful experiences that will become commonplace in the digital media era.”

The unique features of the GoForce 3D 4500 WMP include:

-Specifically designed for handsets, the GoForce 3D 4500 features geometry processing for arcade-quality 3D acceleration and gaming
-Programmable shaders, bilinear and trilinear texture filtering, texture compression, support for six simultaneous textures, and a 40-bit color pipeline for high-resolution detailed images
-Revolutionary new NVIDIA nPower technology for better battery life allowing for longer talk time
-Support for MPEG-4 and H.263 formats for VHS-quality recording and playback
-A 3.0 megapixel JPEG codec, for capturing and viewing sharp, crystal-clear photos

NVIDIA will support the GoForce 3D line with a content strategy of working with carriers, game developers, and publishers across the industry to enhance the delivery of rich compelling content to cell phones, PDAs, gamepad units, and other handheld devices. The GoForce 3D 4500 WMP also supports standard 3D application programming interfaces, including OpenGL-ES, D3D-Mobile, and M3G.

NVIDIA is sampling the GoForce 3D 4500 today to major phone OEMs and handheld manufacturers. The first shipping products with the GoForce 3D 4500 will be Tiger Telematics’ Gizmondo portable game console. Phones featuring the GoForce 3D 4500 are expected to ship in the first half of 2005. For further information on the GoForce 3D 4500 technical specifications, please visit www.nvidia.com/goforce.

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company's products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products (and its features), the adoption of NVIDIA’s content strategy, the shipment of telephones featuring NVIDIA’s new products, and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC, handheld, and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.  These forward-looking statements speak only as of the date hereof.  NVIDIA disclaims any intent or obligation to update these forward-looking statements. 

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