| NVIDIA PureVideo Technology Brings Home-Theater Quality Video to the PC Hardware/Software Technology Combination Delivers Crisp, Fluid and Vibrant Video Playback to Multimedia Desktop and Notebook PCs For further information, contact: Carrie Cowan FOR IMMEDIATE RELEASE: SANTA CLARA, CA—DECEMBER 20, 2004—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced NVIDIA® PureVideo™ technology, a combination of hardware and software technologies designed to raise the bar on the video capabilities of today’s desktop and notebook PCs. The addition of PureVideo technology to the GeForce™ 6 Series of graphics processing units (GPUs) allows for accelerated playback of MPEG-2 and high-definition (HD) video content at home-theater levels of quality, resulting in crisp, vibrant and stutter-free video on any display. Enabled by a dedicated, programmable video processing engine found on the Company’s award-winning GeForce 6 Series GPUs, PureVideo technology eliminates the trade-off in quality traditionally associated with video on the PC by executing on an advanced set of algorithms typically found in high-end consumer electronics devices. PureVideo technology eliminates the need for separate hardware or chipsets and takes the load off the PC’s multi-purpose central processing unit (CPU) to deliver to consumers, high-quality video playback at resolutions up to 720p and 1080i.
Recent analyst reports cite that the adoption of HD is on the rise, with an estimated 60 million households expected to embrace high-definition devices by 2008¹. Similarly, 33.5 million US households are expected to adopt digital video recorder (DVR) technology in the same time period². Key features of PureVideo include:
To maximize the complete PureVideo experience, NVIDIA has released the NVIDIA DVD Decoder. The software decoder—the first software decoder to receive "Designed for Media Center" certification from Microsoft®—unleashes the broad range of PureVideo technology features for DVD and recorded video playback and works with both Windows® Media Player and Microsoft Windows XP Media Center Edition 2005. The Company has also released an update for its ForceWare™ software unified driver architecture to enable the functionality of the PureVideo technology algorithms. For additional information, or to download a free trial version of the NVIDIA DVD Decoder, please visit www.nvidia.com. “The programmability of the PureVideo engine gives us more flexibility as a development platform as we are able to support key new features designed to enhance video playback, such as motion estimation, to deliver a competitive advantage to our products,” said Lewis Liaw, president of Ulead Systems, North America. “With Ulead’s products and NVIDIA GeForce 6 Series GPUs, consumers have a cost-effective solution for creating high-quality video.” Graphics cards based on NVIDIA GeForce 6 Series GPUs with PureVideo technology are available today from leading add- in card vendors, system builders, and major OEMs worldwide. For more information about PureVideo technology or the GeForce 6 Series, please visit www.nvidia.com. About NVIDIA Certain statements in this press release including, but not limited to, statements as to the benefits, uses, capabilities and performance of PureVideo technology, including its features, and the NVIDIA DVD Decoder are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, manufacturing defects, design defects, incompatibility of technologies, general industry trends including cyclical trends in the PC industry, rate of adoption of our new technology and products, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 24, 2004. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements. # # # Copyright © 2004 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice. Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.com/page/press_room.html
1. The Yankee Group “Media and Entertainment Strategies” Report; July, 2004 |
