NVIDIA

NVIDIA Honored by Game Developer Magazine

Seventh Annual Front Line Awards Names NVIDIA SDK and GPU Gems Book Best Tools for Game Developers


For further information, contact:

Carrie Cowan
NVIDIA Corporation
(408) 486-7330
ccowan@nvidia.com

FOR IMMEDIATE RELEASE:

SANTA CLARA, CA—JANUARY 24, 2005—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that its developer tools and resources were honored by Game Developer Magazine.   The Company’s NVIDIA® SDK 8.0 software development kit and “GPU Gems” book, published by Addison-Wesley, were recognized among the year’s best innovations in tools for game development in the seventh annual Front Line awards.

“NVIDIA is honored to receive this recognition from Game Developer Magazine as it underscores our commitment to providing developers with the best tools to enable the creation of compelling 3D entertainment,” said Mark Daly, vice president of content development at NVIDIA.  “The investment we’re making in tools and resources is critical as developers look for new ways to take advantage of powerful programming technologies, such as Shader Model 3.0, enabled by our current-generation GeForce™ 6 Series graphics hardware.”

Simon Carless, editor of Game Developer magazine added:  "The Front Line Awards were created to recognize those very deserving software and hardware companies, like NVIDIA, whose tools enable the creation of ever better games.  They, along with game developers, are advancing the state of the art.”

Nominees and winners of the Front Line Awards are selected and voted upon by a distinguished panel of industry-leading game developers specializing in the fields relevant to each category.  Winners are based on utility, innovation, value and ease-of-use. 

Receiving top honors in the programming category, NVIDIA SDK 8.0 is a free resource of hundreds of code samples, effects, and tools for game developers.   Similarly, “GPU Gems,” the winner of the Books category, delivers a comprehensive set of practical information for mastering real-time programmable graphics.  NVIDIA and Addison-Wesley plan to debut “GPU Gems 2” at the upcoming Game Developers Conference, scheduled to take place in San Francisco, Calif., from March 7-11.

The NVIDIA GeForce 6800 model graphics processing unit (GPUs) also received recognition in the hardware category and stands among one of the top hardware advancements of the year for game developers. NVIDIA FX Composer, an integrated development environment that helps developers create, debug and tune their shaders, was also a finalist.

A complete list of Front Line Award winners is featured in the January 2005 issue of Game Developer magazine, now available on newsstands.   For more information about NVIDIA tools for developers, please visit http://developer.nvidia.com.

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release including, but not limited to, new uses of  programming technologies by game developers, the purpose and benefits of the investments in tools and resources made by NVIDIA and future conferences are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, the impact of NVIDIA’s investments, the continued importance of game development, incompatibility of technologies, general industry trends in the gaming industry, software bugs or defects, delays in integration of our products, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, our dependence on third-party developers and publishers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 24, 2004. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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