For further information, contact:
Derek Perez
NVIDIA Corporation
(408) 486-2512
dperez@nvidia.com

FOR IMMEDIATE RELEASE:

SANTA CLARA, CA  — OCTOBER 17, 2001 — NVIDIA® Corporation (Nasdaq: NVDA) today announced the opening of the “NVIDIA Gear Store”, a secure and comprehensive online shopping site, selling a variety of exclusive gear and merchandise, all adorning the distinctive NVIDIA logos and corporate colors. The new e-commerce store can be reached by visiting www.nvidiashop.com. 

“We have been inundated with requests for an NVIDIA online gear store,” stated Dan Vivoli, vice president of marketing at NVIDIA.  “We’re thrilled by the groundswell of enthusiasm over the NVIDIA brand.”

The NVIDIA Gear Store has something for everyone.  In addition to apparel for men, women, and children, the store is also offering other unique items such as baseball caps, bags, pens, scooters, key-chains, umbrellas, and cycling jerseys.  The NVIDIA Gear Store is a secure e-commerce site and implements the highest level of encryption for credit card transactions.

In the future, visitors to the NVIDIA Gear Store will be able to interact in 3D with select NVIDIA products online.  Potential customers will be able to spin, zoom and test the functionality of each enhanced product model—discovering the unique and specific features of these leading-edge products.

NVIDIA shoppers can track their purchases on the site, or ask questions about their orders via phone or e-mail through NVIDIA’s customer care center.  With online (custserv@pds.com) and live representatives (800-676-9898), shoppers are assured the highest level of customer service.

About NVIDIA
NVIDIA Corporation (Nasdaq - NVDA), located in Santa Clara, CA, is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment and education.

Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Registered trademark NVIDIA® Corporation, 2001.  All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.  Features, pricing, availability, and specifications are subject to change without notice.

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