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NVIDIA Shading Technology Recognized for Advancing Game Development


Game Developer Magazine Recognizes NVIDIA GeForce3 GPU with the Front Line Award for Hardware

For further information, contact:

Brian Burke
NVIDIA Corporation
(512) 401-4385


SANTA CLARA, CA -  - DECEMBER 10, 2001 - NVIDIA® Corporation (Nasdaq: NVDA) announced today that its GeForce3™ 3D graphics architecture was honored with Game Developer Magazine's prestigious Front Line award. 

Each year, Game Developer Magazine singles out select hardware and software companies for providing a breakthrough product that streamlines the game development process and awards them the Front Line award.  Front Line Award winners are determined by a panel of industry-leading game developers specializing in the fields relevant to each category.  Products are nominated in the various categories by Game Developer's editors, judges, and readers, from which finalists are selected and evaluated based on criteria such as utility, value, and innovation.

"The NVIDIA Shader Technology featured in the GeForce architecture takes image quality to new heights and will be in the hands of over 10 million users by the end of the year,"
 stated Dan Vivoli, vice president of marketing for NVIDIA.  "This award recognizes the wide adoption of NVIDIA Shader Technology by the real experts in photo-realistic real-time rendering; the game developers."

The pervasiveness of NVIDIA Shader Technology can be attributed to the high priority NVIDIA places on supporting content developers.  Every year, NVIDIA holds over two-dozen developer events worldwide, where NVIDIA engineers educate developers on NVIDIA graphics architectures, as well as industry Application Programming Interfaces (API), and help them write code for their current projects.  NVIDIA's developer Web site has an extensive set of tools for coding to NVIDIA hardware, including the NVIDIA Software Development Kit (SDK).  The SDK features the NVIDIA Effects Browser, which includes over 100 samples of effects that can be achieved with NVIDIA Shader Technology and the source code that was used to create those effects.

The GeForce3 architecture is featured in add-in boards based on NVIDIA's GeForce3, GeForce3 Ti 200, and GeForce3 Ti 500 graphics processing units (GPUs) for consumers, and Quadro™ DCC digital content creation solutions, as well as the XGPU found in the Microsoft® Xbox™ game console.  NVIDIA's Quadro products for workstations are binary-compatible with NVIDIA's GeForce products for consumers.  As such, Quadro DCC solutions provide a single "develop and deploy" platform for game developers, ensuring content developed using a Quadro DCC will also run on other popular consumer graphics solutions utilizing NVIDIA chipsets, including GeForce3-based graphics cards for the PC and the Microsoft Xbox.

NVIDIA Corporation (Nasdaq - NVDA), located in Santa Clara, CA, is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment and education.

Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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