Select Builder Program Designed to Leverage NVIDIA's Top-to-Bottom Product Family and Brand Strength
For Immediate Release
SANTA CLARA, CA – NOVEMBER 15, 1999 – Targeting the fast-growing small business market, NVIDIA™ Corporation (NASDAQ: NVDA) today announced Select Builder, a comprehensive program designed to expand product sales through the white box system builder channel. The Select Builder program will provide system builders with streamlined access to NVIDIA's award-winning top-to-bottom family of 3D graphics processor solutions. In addition, the Select Builder program provides system builders the opportunity to leverage NVIDIA's strong graphics brand through their sales and marketing programs.
NVIDIA has continued to expand its presence in the system builder market and recently announced a 140% market share gain and a rapidly growing list of new system builder partners. According to International Data Corporation (IDC – Framingham, MA), the U.S. white box market is expanding and will reach 8.4 million units in 1999, representing a $13.9 billion market of non-branded PCs and PC servers. Activity in the white box market continues to be fueled by the U.S. small business PC market, the primary segment for white box PCs.
"With our top-to-bottom portfolio of 3D graphics processors, including our revolutionary GeForce 256 GPU, NVIDIA is arming the system builder with the best products in the industry," said Dan Vivoli, vice president of marketing at NVDIA. "With Select Builder, we give them the marketing tools necessary to win in the ultra-competitive PC market."
"NVIDIA has been instrumental in helping us achieve a huge amount of success in the PC industry by providing a product portfolio that's second to none," said Jeff Jones, video product manager for Systemax, Inc. "With the new Select Builder program, NVIDIA is now providing us with the additional ammunition necessary to grow our business."
Select Builder Program Requirements
NVIDIA's Select Builder program is open to all system builders. System builders interested in participating in the NVIDIA Select Builder program must complete the program application form and submit it to either a NVIDIA sales representative or directly to the NVIDIA. Application forms are available at www.nvidia.com/oem.nsf.
NVIDIA Corporation (Nasdaq: NVDA), the world's leading supplier of performance 3D graphics processors, is the only independent top-to-bottom supplier of 3D graphics solutions for mainstream PCs. NVIDIA designs, markets and sells an award-winning family of 3D processors, delivering industry-leading performance and visual quality for a broad range of PC-based applications, including enterprise visualization, e-commerce, e-business, education and entertainment. Used by the top PC OEMs in the world, NVIDIA's products are distributed through a worldwide channel that includes PC OEM, add-in card and motherboard partners in Europe, Asia and North America. For more information, please visit the Company's web site at http://www.nvidia.com.
Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third party manufacturers, general industry trends, including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Factors Affecting Operating Results," for a fuller discussion of these and other risks and uncertainties.
Notes to Editors: The recommended way of writing GeForce 256 is with an uppercase G and F, all other letters lowercase with a space between GeForce and 256. The recommended way of writing Vanta is in title case. Please note that the recommended way of writing NVIDIA, RIVA 128, RIVA 128ZX, RIVA TNT and RIVA TNT2 is all CAPITALS.
NVIDIA, the NVIDIA logo, RIVA TNT, RIVA TNT2, NVIDIA Vanta and GeForce are trademarks of NVIDIA Corporation. RIVA, RIVA 128 and RIVA 128ZX are trademarks of NVIDIA Corporation and STMicroelectronics. Other company and product names may be trademarks of the respective companies with which they are associated. IBM and Aptiva are registered trademarks of International Business Machines, Corp.