NVIDIA and Activision Announce Strategic Partnership

Companies Gear Up to Deliver Explosive Titles for 1998 Holiday Season


SUNNYVALE, CALIF. April 27, 1998 -- NVIDIATM Corporation and Activision, Inc. (Nasdaq: ATVI) announced today that they have teamed up to provide a suite of Activision's hot new titles that fully utilizes NVIDIA's latest 3D technology. Following its recent announcement of the forthcoming RIVA TNTTM, NVIDIA is working with key developers to harness the awesome power delivered by its entire family of 3D processors. The ultimate goal of this alliance is to deliver the best possible visual experience for end users playing Activision titles on NVIDIA-based products.

"Activision is one of the premier entertainment developers and has a long history of providing the best quality of entertainment software to millions of users," said Jen-Hsun Huang, president and CEO of NVIDIA. "Activision has maintained its leadership position by quickly embracing 3D technology and pushing the limits of game design. By working closely with Activision's stellar development teams, we plan to bring a whole new 3D experience to the consumer."

"NVIDIA has quickly established its position as a market and technology leader. As evidenced by the forthcoming RIVA TNT, NVIDIA continues to raise the bar for 3D processor technology," said Brad Crystal, vice president of OEM Sales at Activision. "This type of technology is expected to provide Activision with unprecedented levels of 3D performance and visual quality on a PC. Activision is excited to be the first to leverage this power in our games, and to deliver it to millions of players."

Strategic Partnership
The strategic relationship provides Activision access to NVIDIA's hardware, software and development tools to maximize both image quality and performance under Microsoft's Direct3D API. Activision's 3D titles that have been quality tested and optimized to take advantage of the RIVA family of 3D processors will bear the NVIDIA logo on the package. In addition, the agreement allows both companies to share future technical developments. As a result, the alliance is expected to provide an ongoing release of optimized 3D titles designed using the latest hardware from NVIDIA.

NVIDIA's RIVA family of 3D processors, the RIVA 128, RIVA 128ZX and forthcoming RIVA TNT, are the first 128-bit 3D processors to deliver leadership Direct3D performance to the mainstream PC market. By leveraging NVIDIA's graphics technology and massive gate counts, the RIVA processor family is designed to deliver stunningly realistic, high frame rate 3D, along with benchmark winning 2D, VGA and video acceleration all in single chip iterations. The RIVA processors are optimized for both Direct3D and OpenGL.

Activision Software
Dedicated to delivering the highest levels of entertainment, production values and technical sophistication, Activision strives to produce innovative games that appeal primarily to a core audience and which meet consumers' evolving needs. The company is firmly committed to developing compelling content for a variety of platforms, and has consistently identified and supported hardware leaders as each new generation of technology has emerged. A sampling of 3D titles that Activision will be releasing this fall and directly benefit from this relationship with NVIDIA includes Asteroids, Heavy Gear 2 and Interstate 82.

Activision Inc.
Activision, Inc. is a worldwide developer and publisher of interactive entertainment software for Microsoft Windows compatible personal computers, as well as Sony PlayStation, Sega and Nintendo game systems. Activision is headquartered in Santa Monica with offices in Madison, Wisconsin, the United Kingdom, Germany, Japan and Australia. Activision's World Wide Web site is located at http://www.activision.com.

NVIDIA Corporation
NVIDIA Corporation designs, develops, markets and sells high-performance 3D processors for personal computers. Corporate headquarters are in California: NVIDIA Corporation, 1226 Tiros Way, Sunnyvale, CA 94086. (408) 617-4000.


Editor Notes: Please note that the recommended way of writing NVIDIA, RIVA 128, RIVA 128ZX and RIVA TNT is all CAPITALS. NVIDIA, the NVIDIA logo and RIVA TNT are trademarks of NVIDIA Corporation. RIVA 128 and RIVA 128ZX are trademarks of NVIDIA Corporation and SGS-THOMSON Microelectronics. Other notations of TM and © are trademarks of their respective firms. All other names and logos are trademarks of their respective companies.