NVIDIA is Premier Sponsor of Microsoft Windows DirectX Seminar
For Immediate Release
LONG BEACH, CALIF. -- May 5, 1998 -- Continuing its commitment to provide a stunning visual experience to PC end-users, NVIDIA“ Corporation today announced its premier sponsorship of the Microsoft Windows DirectX seminar. NVIDIA is sponsoring the event as part of its “Raise Your I.Q. (Image Quality)” campaign, targeted at 3D software developers. This campaign focuses on substantially raising image quality in new 3D titles for the holidays and beyond by leveraging the use of advanced 3D multi-texturing features, photorealistic colors and higher screen resolution of the new RIVA TNT. The DirectX seminar is designed to provide developers with the latest information on the DirectX API (Application Programming Interface). The event will be held on Saturday, May 9th, at the conclusion of the Computer Games Developer Conference (CGDC) in Long Beach, California.
“NVIDIA is committed to enabling the best visual experience for mainstream PC users,” said Jen-Hsun Huang, president and CEO of NVIDIA. “With our RIVA family of 3D processors optimized for the new enhanced 3D features of Microsoft’s DirectX, software developers will be able to provide features that significantly improve both visual quality and performance.”
“Microsoft lauds NVIDIA's commitment to DirectX, through its internal developer programs aimed at fine-tuning Direct 3D applications, and its ability to deliver a high-end visual experience to the mainstream PC market,” said Kevin Bachus, product manager for DirectX at Microsoft Corporation. “In 1998, Microsoft’s DirectX6 and NVIDIA’s RIVA TNT will provide devlopers with a powerful platform to bring a new level of realism to interactive 3D titles.”
Microsoft Windows DirectX Seminar
The one-day Microsoft Windows DirectX seminar will offer various tracks pertaining to PC multimedia extensions found in DirectX, including Direct 3D, DirectMusic and DirectSound. As the premier sponsor of the event, NVIDIA will host two separate discussions in the Direct3D track of the seminar. The seminar will be held at the Long Beach Convention Center from 8AM to 5PM. Direct X 6.0 is the latest version of Microsoft’s popular multimedia API enabling developers to write software for a wide variety of multimedia hardware including graphics, audio and input devices. It is due for release late summer 1998.
“Raise Your I.Q.”
NVIDIA’s Raise Your I.Q program is designed to bring a new level of realism to the PC user’s visual experience through the adoption of industry standards, advanced 3D features and photorealistic imagery. As program participants, developers will receive early access to the roadmaps and platforms that are rapidly advancing 3D technology. This access is intended to enable developers to improve their software’s visual quality and performance during each stage of title development. NVIDIA is strategically positioned to provide a single platform for designing models and artwork, developing scenes and levels, programming engines and testing and marketing new titles. The ultimate goal is to encourage developers to create new titles that are optimized for 24-bit color depths, higher screen resolutions and incorporate 3D effects, such as multi-texturing, stenciling, atmospheric mapping, environmental mapping and dynamic lighting.
NVIDIA Corporation designs, develops, markets and sells high-performance 3D processors for personal computers. Corporate headquarters are in California: NVIDIA Corporation, 1226 Tiros Way, Sunnyvale, CA 94086. (408) 617-4000. http://www.nvidia.com.
Editor Notes: Please note that the recommended way of writing NVIDIA, RIVA 128, RIVA 128ZX and RIVA TNT is all CAPITALS.
NVIDIA, the NVIDIA logo and RIVA TNT are trademarks of NVIDIA Corporation. RIVA, RIVA 128 and RIVA 128ZX are trademarks of NVIDIA Corporation and SGS-THOMSON Microelectronics. Other notations of TM and ® are trademarks of their respective firms. All other names and logos are trademarks of their respective companies.