For Immediate Release
SANTA CLARA, CA - JULY 31, 1998 - NVIDIA ® Corporation announced today that Creative Technology Ltd. (NASDAQ: CREAF) has selected NVIDIA's RIVA TNT for its premier graphics board offering. The Graphics Blaster RIVA TNT combines the high-performance 3D processing power of the RIVA TNT with Creative Technology's leading-edge PC peripheral business and strong retail presence.
"NVIDIA has a proven track record for delivering award-winning 3D processor technology to the performance mainstream market," said Hock Leow, vice president of Creative's Multimedia Division. "Creative's strong brand recognition in cutting-edge multimedia peripherals combined with NVIDIA's RIVA TNT technology make the Graphics Blaster RIVA TNT the best overall 2D/3D graphics solution for consumers."
"Creative has an outstanding reputation in the PC multimedia market," said Jen-Hsun Huang, president and CEO of NVIDIA. "The Graphics Blaster RIVA TNT further enhances their reputation and is geared to be a tremendous success in the marketplace."
Graphics Blaster RIVA TNT
The Graphics Blaster RIVA TNT is Creative's top-of-the line Graphics Blaster product, offering the highest 2D/3D graphics performance. Its $199 price includes 16MB of SDRAM. The Graphics Blaster RIVA TNT will be available on retail shelves this September.
NVIDIA RIVA Family
NVIDIA's RIVA family of 3D processors, the RIVA 128Ô , RIVA 128ZX and forthcoming RIVA TNT, are the first 128-bit 3D processors to deliver leadership Direct3D performance to the mainstream PC market. The RIVA processor family is designed to deliver stunningly realistic, high frame rate 3D, along with benchmark winning 2D, VGA and video acceleration all in single chip iterations. The RIVA processors are optimized for both Direct3DÔ and OpenGLÔ .
About Creative Technology
Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through both the OEM and retail channels under a variety of trademarks, including the "Blaster" family name. Sound Blaster® has become the multimedia industry's de facto audio standard. Sound Blaster is an audio platform consisting of a sound card or chipset, software drivers and bundled software applications that enable PCs to produce high quality audio. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.
NVIDIA Corporation designs, develops, markets and sells high-performance 3D processors for personal computers. New corporate headquarters are in California: NVIDIA Corporation, 3535 Monroe Street, Santa Clara, CA 95051, (408) 615-2500, (408) 615-2800 (fax). http://www.nvidia.com.