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Strategic Relationship Enabled Advanced New Features in DirectX 6.0
For Immediate Release
SANTA CLARA, CA - September 3, 1998 - NVIDIA(tm) Corporation announced today that it co-developed the advanced multi-texturing features, an advanced 3D capability, in Microsoft's new DirectX 6.0 Direct3D application programming interface (API). The new functionality in Direct3D enables 3D software titles to take direct advantage of the true single-pass multi-texturing found on NVIDIA's RIVA TNT(tm) 3D processor.
"As a result of our strategic engineering and marketing relationship, Microsoft and NVIDIA co-developed the multi-texturing features for DirectX 6.0 and the RIVA TNT exceeds my expectations as an implementation of these features," said Charles Boyd, program manager for Direct3D, Windows Multimedia Group at Microsoft Corp. "As the most complete implementation of the DirectX 6.0 feature-set, NVIDIA's RIVA TNT serves as the optimal reference platform for our developers."
"NVIDIA believes that proprietary APIs are a losing strategy and we are committed to Microsoft and DirectX," said Jen-Hsun Huang, president and CEO of NVIDIA. "The development and launch of DirectX 6.0 is significant, as it unleashes the power of our processor thereby enabling a stunning visual experience."
NVIDIA and Microsoft have worked closely together in the development and promotion of the DirectX 6.0 API. Following the joint development of the new multi-texturing features of the API, the two companies set out to promote the new features to the software development community. NVIDIA was the premier sponsor of the Microsoft DirectX Seminar at the Computer Games Developer Conference, held in Long Beach. In turn, Microsoft sponsored the first annual NVIDIA Summer Camp in San Francisco and London, to provide developers with early access to DirectX 6.0 and the RIVA TNT. All of these events were part of NVIDIA's "Raise Your I.Q. (Image Quality)" program, which is targeted at 3D software developers. The program is designed to assist developers in producing new 3D titles that utilize advanced 3D multi-texturing features, photorealistic color and higher screen and texture resolutions.
NVIDIA RIVA Family
NVIDIA's RIVA family of 3D processors, the RIVA 128(, RIVA 128ZX and forthcoming RIVA TNT, are 128-bit 3D processors designed to deliver a new level of performance to the mainstream PC market. By leveraging NVIDIA's graphics technology and massive gate counts, the RIVA processor family is designed to deliver stunningly realistic, high frame rate 3D, along with benchmark winning 2D, VGA and video acceleration all in single chip iterations. The RIVA processors are optimized for both Direct3D and OpenGL.
NVIDIA Corporation designs, develops, markets and sells high-performance 3D processors for personal computers. New corporate headquarters are in California: NVIDIA Corporation, 3535 Monroe Street, Santa Clara, CA 95051, (408) 615-2500, (408) 615-2800 (fax). http://www.nvidia.com.