NVIDIA Drives New Digital Display Initiative
Innovative Design Uses Existing AGP Bus and Add-In Card To Provide Industry’s Only Low-Cost Digital Display Connectivity Solution
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Bryan Del Rizzo
FOR IMMEDIATE RELEASE:
BOSTON, MA — SID 2002 TRADESHOW — MAY 21, 2002 — Recognizing the increasing use of digital displays in both home and corporate environments, NVIDIA® Corporation (Nasdaq: NVDA) today announced a new AGP riser card technology initiative, called the Digital Display Port (DDP). NVIDIA’s DDP specification provides OEMs, system builders, and motherboard manufacturers an opportunity to offer end-users an inexpensive way—through the use of a low-cost AGP add-in card—to connect digital displays, including flat panel monitors and high-definition televisions, to PCs designed with an NVIDIA integrated graphics solution and an AGP expansion port.
“PCs utilizing integrated graphics solutions, such as NVIDIA’s own nForce™ Platform Processors, include an AGP port that often goes unused,” said Dan Vivoli, vice president of marketing at NVIDIA. “By multiplexing the Digital Visual Interface (DVI) signal on the AGP bus, DDP provides a low-cost alternative that allows end users to upgrade to the latest in digital display technology, without having to compromise the high-performing graphics already integrated directly onto the motherboard.”
Although the first DDP-based add-in cards will only work with nForce-based motherboards and PCs, NVIDIA has designed DDP as an open standard that can be implemented royalty-free by other PC core-logic designers and manufacturers. To date, DDP has already received unmitigated support from many of the industry’s leading core-logic, display, and motherboard manufacturing technology companies, including ABIT, ALI/Acer Labs, ASUSTeK, Chaintech, Chrontel, Conexant Systems Inc., IDTech, Leadtek, LG/Philips, MSI, NEC/Mitsubishi, QDI, Samsung, Silicon Image, Sony, and Tatung.
“NVIDIA’s DDP proposal is attractive on many fronts,” said Joe Hsieh, Director of Motherboards at ASUSTeK Computer Inc. “For one, it is fully compatible with the existing AGP spec, and doesn’t require any additional components or signal routing to our standard motherboard designs. By using the high-speed AGP bus to send the DVI signals to the digital display, end users can be assured of the best visual quality possible. ASUSTeK is very excited about the potential DDP brings to our customers.”
“Connecting PCs to different digital displays such as DVI and HDTV will greatly enhance the capabilities of the PC platform,” said David Soo, President of Chrontel. “This will open new markets and new applications for the PC industry and will dramatically help increase the proliferation and the use of digital displays on a global scale.”
A DDP draft specification, including pin-out information, is available now from NVIDIA. Reference cards for testing and evaluation are available immediately from Chrontel, Conexant and Silicon Image. Samples of DDP add-in cards are also currently available from ASUSTeK, MSI and Leadtek. DDP cards supporting either DVI, TV-Out or both will be available later this year for approximately $20 USD.
NVIDIA Corporation (Nasdaq - NVDA), located in Santa Clara, CA, is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment and education.
Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.
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