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NVIDIA First to Deliver DirectX 9.0 and High-Level Shader Languages to All PC Users


NVIDIA Delivers the Industry’s First Top-to-Bottom Family of DirectX 9.0 GPUs to Deliver Stunning Cinematic Computing on the Desktop PC

For further information, contact:

Derek Perez
NVIDIA Corporation
(408) 486-2512


GAME DEVELOPER CONFERENCE—SAN JOSE, CA—MARCH 6, 2003—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, announced today that the new NVIDIA® GeForce(TM) FX and NVIDIA Quadro® FX families of graphics processing units (GPUs) are the first top-to-bottom DirectX 9.0 class graphics solutions optimized for Microsoft’s DirectX® 9.0 and high-level shader language (HLSL).  By using DirectX 9.0 and HLSL, game developers will be able to provide a high-impact, visually stunning experience for all consumers.  NVIDIA and Microsoft are enabling a new era of cinematic computing by facilitating the development of real-time photorealistic effects on the Windows-based PC.

“The combination of Microsoft’s HLSL and NVIDIA’s graphics processors is a superb software and hardware blend that enables any developer to efficiently create photo-realistic real-time environments,” said Dean Lester, general manager of Windows Graphics and Gaming Technologies at Microsoft.  “Developers will be able to take advantage of more advanced features using HLSL while developing games for the Windows gaming platform.”
“A high-level graphics language has broad appeal, facilitating development of graphics effects and ultimately providing high-impact, long-life applications for consumers,” stated Ned Finkle, vice president of strategic marketing at NVIDIA.  “Our goal is to make DirectX 9.0, HLSL and the Windows platform, one of the most pervasive graphics platforms ever.”

With the GeForce FX family of GPUs, NVIDIA delivers the first complete, top-to-bottom family of cinematic computing solutions that render games that look as good as big-budget Hollywood movies. Compatible with Microsoft’s high-level shader language, NVIDIA hardware solutions increases programmer productivity and decreases development time of more graphically complex games, making it the most stable and reliable development platform in the industry. 

NVIDIA Corporation, a market leader in visual computing technology, is dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms.  Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems, and video game consoles.  NVIDIA is headquartered in Santa Clara, California and employs more than 1,500 people worldwide.  For more information, visit the Company’s Web site at

Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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