NVIDIA Quadro FX Improves, Accelerates Digital Content Creation
NVIDIA Hardware Rendering Now Native in Softimage|XSI
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FOR IMMEDIATE RELEASE:
SANTA CLARA, CA—JUNE 16, 2003—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced that NVIDIA Quadro® FX hardware rendering capabilities are now fully exposed within SOFTIMAGE®|XSI® version 3.5. The integrated solution, which takes advantage of NVIDIA Quadro FX vertex and pixel shader programs in SOFTIMAGE|XSI’s render tree GUI, makes production rendering an integral part of real-time digital content creation. This capability enables 3D film, broadcast, and game developers to produce cutting-edge visuals within the constraints of increasingly tight deadlines.
“As audiences’ appetites for realism in film, broadcast, and games continue to grow and deadlines continue to shrink, the need to create cutting-edge visuals quickly is critical,” said Dr. Jon Peddie of the leading computer graphics market research firm, Jon Peddie Research. “NVIDIA is bringing value and time savings to this market through the hardware rendering capabilities built into its workstation line. The quality and range of effects available through hardware rendering on the NVIDIA Quadro FX series will change the nature of 3D production forever.”
NVIDIA Quadro FX products combine the industry’s first true 128-bit floating-point precision with an eight-pipeline, fully programmable graphics engine to deliver unprecedented levels of realism and sophisticated real-time effects for digital content creators. The programmability of the NVIDIA Quadro FX architecture allows SOFTIMAGE|XSI artists to create photorealistic shaders and to modify them in their viewport in real time—using Cg, a high-level, C-like programming language developed by NVIDIA.
“Developers using SOFTIMAGE|XSI no longer have to transfer their work to preview images on the target platform thanks to the unique hardware programming capabilities of NVIDIA Quadro FX products,” said Marc Stevens, director of research and development at Softimage. “Instead, they can develop Cg shader code directly within the application to see exactly how their work will look on the target console, resulting in streamlined workflow and a dramatic reduction in development time.”
Because NVIDIA Quadro FX hardware rendering capabilities are native to SOFTIMAGE|XSI, artists do not have to render their images separately to see the final results of a change. Instead, they can apply interactive shaders for realistic effects during the production process, resulting in better and faster content creation. If an artist wants to alter the sheen of a character’s skin from oily to dry, they simply adjust sliders in the application and the change is calculated and rendered in real-time.
“NVIDIA Quadro FX solutions and SOFTIMAGE|XSI support DirectX® and OpenGL® so artists can quickly repurpose their effects for multiple platforms,” said Jeff Brown, director of workstation product management at NVIDIA. “Artists creating effects for a movie—using Cg within SOFTIMAGE|XSI running on Linux- or Windows-based PCs—can easily reuse those effects when creating the movie-based game.”
For more information on NVIDIA Quadro FX 500, NVIDIA Quadro FX 1000 and NVIDIA Quadro FX 2000 workstation products and to find out where you can purchase them, please visit the NVIDIA Web site at www.nvidia.com. All NVIDIA Quadro FX workstation solutions are certified on SOFTIMAGE|XSI.
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,500 people worldwide. For more information, visit the Company’s Web site at www.nvidia.com <http://www.nvidia.com>.
Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.
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