NVIDIA

NVIDIA Expands in Asia-Pacific with New Representative Office in Beijing

CEO Jen-Hsun Huang Presents at Opening Ceremony

For further information, contact:

Chloe Wan      
NVIDIA, Beijing     
+86-10-5866-1500     
cwan@nvidia.com

Catherine Cao
Eastwei Relations
+86-10-6468-0929
catherine@eastwei.com     

Calisa Cole
NVIDIA Corporation
+1-408-486-6263
ccole@nvidia.com
 

FOR IMMEDIATE RELEASE


BEIJING, CHINA AND SANTA CLARA, CALIFORNIA—JUNE 21, 2005—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced the opening of its representative office in Beijing, China.

The new office will be responsible for marketing, sales promotion, customer service, and technical support in China, and will complement existing NVIDIA offices and design centers in Shenzhen, Shanghai, and Hong Kong.

Held at the Kerry Centre Hotel in Beijing, today’s press conference and ceremony was hosted by Jen-Hsun Huang, co-founder, president, and CEO of NVIDIA, and George Man, general manager of sales in China for NVIDIA.

“Beijing is one of the most exciting, dynamic cities in the world and we look forward to playing a significant role in the community,” said Mr. Huang. “As a market leader and innovator in advanced 3D graphics, video, and networking, NVIDIA is relevant to a variety of industries in China, from film production and animation to industrial design and scientific visualization.”

The event was attended by NVIDIA partners and customers, including Intel, AMD, and Microsoft, as well as government officials, game enthusiasts, and Internet Cafe owners.

NVIDIA has operated in China for more than ten years through its local representative, Atlantic Semiconductor Products Co., Ltd., and has developed close partnerships with local industry leaders, including Lenovo, Founder, Tsinghua Tongfang, and TCL. NVIDIA activities in China include partnering with graphics add-in card manufacturers to develop products targeted specifically to Chinese end-users.

Today, NVIDIA enjoys strong brand recognition among technology-savvy end-users in China. In January, the Company announced that its GeForce™ graphics processing units won first-place awards in the “Reader’s Choice” and “Leading Installed Base” surveys sponsored by MicroComputer, one of China’s most influential technology publications. Lenovo, the largest OEM in China, has incorporated NVIDIA technology in its popular desktop and notebook computers.
Market data shows that the technology market in China is robust. In the area of handsets, a target market for NVIDIA, China represents the largest mobile subscriber base in the world, with over 350 million subscriptions. China accounts for 12% of global handset volume and is home to over 40 handset manufacturers (Source: Strategy Analytics, 2005).

Additionally, the video game market in China is experiencing rapid growth, particularly in the online games segment. According to a recent report, online games revenue is forecast to reach $2.0 billion by 2009. China had 28.8 million gamers in 2004, a number that is projected to grow to 55.5 million by 2009 (Source: Niko Partners, 2005).

“NVIDIA has introduced a range of leading-edge technologies to the China market, including NVIDIA SLI and NVIDIA PureVideo,” commented Mr. Man. “We look forward to continuing to build the NVIDIA brand in China, one of the fastest-growing technology markets in the world.”
Following the press conference and ceremony, guests were invited to Club 520—a popular Internet Cafe—to participate in the “NVIDIA Digital Media Adventure,” a full lineup of technology demonstrations and game competitions.

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,100 people worldwide. For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release including, but not limited to the importance of China in our growth strategy, the extent of our role in China, and continuing to build the NVIDIA brand in China are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to,  general industry trends including cyclical trends in the semiconductor industry, delays in announcing or ramping new products into production, manufacturing defects or software defects, reliance on third-party manufacturers  the impact of competitive products, our competitors and pricing alternatives, changes in industry standards and interfaces and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended May 1, 2005. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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