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Industry Leaders Standardize on NVIDIA HD Platforms

 
 

For further information, contact:

David Higham (US)
NVIDIA Corporation
(408) 486-8287
dhigham@nvidia.com

Adam Foat (EMEA)
NVIDIA Corporation
+44 118 9033019
afoat@nvidia.com

FOR IMMEDIATE RELEASE:

SANTA CLARA, CA—AUGUST 31, 2005—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that industry leading companies, including Adobe, Autodesk, and VizRT, will be displaying their latest NVIDIA based HD content creation and delivery solutions at IBC 2005 September 9-13 in Amsterdam. These unique platforms feature commercial off-the-shelf (COTS) products from NVIDIA, a significant transition in an industry traditionally dependent on proprietary systems that are costly to install, manage and upgrade.

As digital TV sales continue to grow at a tremendous rate, from 648,000 units in 2000 to over twenty million units this year , so does the demand for HD content, such as television programs, sporting events, and commercials. In order to meet this demand, broadcasters and content creators are looking for an easier and more cost effective way to produce and broadcast this content. Solutions incorporating NVIDIA products are allowing companies to widely deploy platforms used to create, edit, and deliver the HD content that will satisfy the needs of this rapidly expanding industry.

These NVIDIA based platforms include NVIDIA nForce™ Professional media and communications processors, NVIDIA Quadro® graphics, and NVIDIA software products, all working together to help drive the compute-intensive applications found in the broadcast, film, and video markets.

”VizRT standardized on the NVIDIA Quadro FX 4000 SDI based on its leading graphics performance, complex shader capabilities, and the highest quality video outputs,” said Christian Huber, director of operations at VizRT. “Our turnkey solutions deliver the latest technologies to our customers faster and at a lower total cost of ownership.”

The NVIDIA Quadro FX 4000 SDI, featuring NVIDIA PureVideo™ technology, is a fully integrated graphics-to-video solution found in a range of broadcast applications that combine live video footage with animated 3D graphics and text, from virtual-sets, to news, sports, and weather systems. The high-definition 10-bit serial digital interface (SDI) output connects directly to switchers, tape decks, or SDI projectors and allows film and video post-production professionals to view fully programmable real time graphics on HD broadcast monitors, used in 3D compositing, editing, and color grading.

“NVIDIA continues to provide Adobe users with ever increasing graphics performance, powering a real-time editing and compositing workflow within Adobe Premiere Pro and Adobe After Effects,” said Steve Saylor, vice president of digital video and audio for Adobe. “NVIDIA professional solutions are the standard for all of our partners’ OpenHD configurations that deliver a line of open, scalable, certified desktop HDV and HD solutions, optimized to meet the needs of video, film, and broadcast professionals, at a fraction of the cost of expensive proprietary systems.

The NVIDIA Quadro FX 540 GPU, certified OpenHD graphics, delivers value and capabilities never before offered at this price point. Designed for mainstream, high definition (HD) non-linear editing (NLE), this solution features component HDTV output and certifications for a wide set of video and broadcast applications. Furthermore, NVIDIA SLI™ technology allows two of these graphics cards to run in a single system, driving up to three displays for the application, plus a broadcast confidence monitor that allows users to see the exact content they are creating in HD.

For those who need to take their work on the road, the NVIDIA Quadro FX Go1400 GPU offers the performance and features that allow them to do just that. NVIDIA Gelato™ hardware accelerated film rendering software running on an NVIDIA Quadro FX Go1400 based mobile workstation will put these capabilities to the test at IBC. Used in film, TV, and design, Gelato features, such as global illumination, ray tracing, volumetric shadows, and brand new Sorbetto™ interactive lighting technology, demonstrate the graphics processing power of this mobile workstation platform.

NVIDIA professional solutions (www.nvidia.com/quadro) are currently in stock and available worldwide through all major workstation OEMs and from NVIDIA channel partners PNY Technologies (US and EMEA), Leadtek (APAC), and Elsa (Japan). NVIDIA can be found in Hall 7 at IBC www.ibc.org (booth 7.920) September 9-13 in the Amsterdam RAI Convention Center.

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors.  The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,100 people worldwide.  For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release including, but not limited to the continued growth of the digital TV sales and demand for HD content and the benefits, capabilities, performance and features of NVIDIA products including NVIDIA Quadro products, SLI technology and software products are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, decrease in the growth of the digital TV market, market acceptance of new digital TV technology, delays in the development of HD content, manufacturing and software defects, unpredictable costs associated with the development of new products, acceptance and use of new technologies and products,  the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, our dependence on third-party manufacturers, developers and publishers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended July 31, 2005. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.




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