NVIDIA Shows First Public Demonstration of New OpenMAX IL Open Standard for Streaming Media Portability
Flexible streaming media pipeline configured using new OpenMAX IL open standard and fully accelerated on NVIDIA® GoForce® 3D handheld GPU
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FOR IMMEDIATE RELEASE
CONSUMER ELECTRONICS SHOW (CES)—LAS VEGAS, NV—JANUARY 4, 2006—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, and The Khronos™ Group today announced the industry’s first public demonstration of the new OpenMAX IL 1.0 standard, also announced today, will be at the Lunch at Piero's press event at 12PM on Thursday, January 5 and Friday, January 6 at CES in Las Vegas.
The demonstration will show a prototype OpenMAX IL implementation executing on an NVIDIA GoForce 3D handheld graphics processing unit (GPU) to create a flexible, accelerated streaming media pipeline to input, decode, and display an MPEG-4 video stream with fully synchronized audio at full frame rate—an industry first. Through using OpenMAX IL, different codecs may be easily inserted into the pipeline, or the configuration of the processing pipeline can be easily changed with full media component and codec interoperability.
The OpenMAX™ IL 1.0 (Integration Layer) specification defines media component interfaces to enable the rapid integration of accelerated codecs into streaming media frameworks on embedded devices. OpenMAX IL is the first of three layers of the overall OpenMAX standard that will provide comprehensive streaming media codec and application portability by enabling accelerated multimedia components to be developed, integrated, and programmed across multiple operating systems and silicon platforms.
"OpenMAX IL will enable NVIDIA to put the full power of our advanced video, audio, and imaging silicon into the hands of software developers via a non-proprietary, open standard," said Michael Rayfield, general manager of the handheld GPU business unit at NVIDIA. "NVIDIA is a major contributor to the development of OpenMAX, and we are committed to provide leading-edge handheld media acceleration solutions through open standards."
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.
The Khronos Group is a member-funded industry consortium focused on the creation of open standard APIs such as COLLADA™, OpenGL® ES, OpenMAX™, OpenVG™, OpenSL ES™ and OpenML™ to enable the authoring and acceleration of dynamic media on a wide variety of platforms and devices. All Khronos members are able to contribute to the development of Khronos API specifications, are empowered to vote at various stages before public deployment, and are able to accelerate the delivery of their cutting-edge media platforms and applications through early access to specification drafts and conformance tests. Please go to www.khronos.org for more information.
Certain statements in this press release including, but not limited to, the availability and performance of OpenMAX IL drivers, the performance of NVIDIA products, technologies and software, the wireless handset market, and features, performance and/or capabilities of products, software or technology, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing or software defects or bugs, incompatibility of technologies, slower than anticipated adoption of new standards or technology, general industry trends including cyclical trends in the wireless handset industry, the impact of new products or technologies, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, our dependence on third-party developers and publishers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 30, 2005. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.
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