NVIDIA Launches Digital Bollywood Initiative
Strategic Initiative Aimed at Enabling India as a Digital Content Creation Powerhouse
FOR IMMEDIATE RELEASE
MUMBAI, INDIA and SANTA CLARA, CA—NOVEMBER 14, 2006—NVIDIA Corporation (Nasdaq: NVDA) and several partners today announced a strategic initiative for the Indian Digital Content Creation (DCC) community. The initiative, called "Digital Bollywood," couples NVIDIA technologies with industry expertise from around the world to help enable India as a DCC powerhouse.
Digital Bollywood includes the following components:
"NVIDIA's Digital Bollywood initiative will unlock the creative potential in India and accelerate its emergence onto the world stage," said Govind Nihalani, film maker and director.
"India is poised to become the center of the DCC universe and we share India's passion and excitement for graphics and video processing," stated Dan Vivoli, senior vice president at NVIDIA. "We consider ourselves fortunate that we can play a significant role in catalyzing Bollywood and view this initiative as a continuing long term investment."
Volker Engel, the Oscar and Emmy Award winning producer and visual effects supervisor, added: "Indian talent is waiting to be unlocked and I believe that NVIDIA is the only company that can play a neutral role in bringing all the Indian players together to create world class content. NVIDIA's investment and commitment to Digital Bollywood is real and I look forward to seeing its results."
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