NVIDIA

NVIDIA To Make The Phone Your Most Personal Computer

New Product Line Announcement from NVIDIA to Bring Highly Integrated, Low Power Multimedia Solutions to Handheld Devices

Andrew Humber
NVIDIA Corporation
(408) 486 8138
ahumber@nvidia.com

FOR IMMEDIATE RELEASE:

3GSM WORLD CONGRESS-BARCELONA, SPAIN-FEBRUARY 12, 2007-In order to meet the growing multimedia demands of today's mobile phone user, NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, today unveiled its new strategy to target the rapidly growing applications processor market . The NVIDIA® GoForce® 6100, the company's first in a family of applications processors, is a highly integrated and optimized multimedia solution that consumes less than half the power of any applications processor available on the market today.


Concept device using NVIDIA GoForce 6100 applications processor
Designed by Quanta

IDC predicts that the market for applications processors is set to more than double in terms of revenue in the next 4 years, increasing to $3.3billion in 2010 from $1.5billion in 2006.

"Semiconductors that enable connectivity and multimedia features in handsets are expected to show the greatest growth over the next several years. Namely, radios and transceivers that enable connectivity and applications processors and media coprocessors that process multimedia content will show the greatest revenue gains," said Mario Morales, program vice president of semiconductors at IDC.

"NVIDIA is uniquely positioned to capitalize on the explosion that this market is about to experience with regards to dramatic changes in how we use, interact and share multimedia content on handheld devices," said Michael Rayfield, general manager, handheld business unit at NVIDIA. "NVIDIA has been a driving force behind the transformation of the visual experience on computing and consumer electronics devices for over a decade, and as the mobile phone evolves into our most personal of computers, there has never been a better time for us to enter this exciting new space and enable our customers to deliver on the expectations of the market."

Built from the ground up to support computationally intensive multimedia codecs as well as a high quality audio subsystem, integrated WiFi, USB 2.0 and more, the NVIDIA GoForce 6100 also boasts the industry's lowest power consumption - under half the power draw of any other applications processor in the market today. The NVIDIA GoForce 6100 gives consumers the ultimate platform for exciting and compelling content combined with ultra low power technologies to provide maximum battery life.

For more information on NVIDIA handheld products, please visit: www.nvidia.com/handheld

NVIDIA Corporation
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to the features, benefits, capabilities and performance of the NVIDIA GoForce 6100 and the expected family of applications processors, our new strategy related to the applications processor market, expectations regarding the applications processors market and possible uses of applications processors are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: ramping of new products into production; difficulties in the development of new and enhanced products; slower than expected adoption of applications processors; unexpected changes in market expectations; market or customer acceptance of a competitor's product instead of ours; defects in our products or the components of a product; software defects; the impact of technological development and competition; general industry trends; changes in industry standards and interfaces as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 29, 2006. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.


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