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NVIDIA Premiers Its First Short Film “THE PLUSH LIFE”


For further information, contact:

Kelly Dove
NVIDIA Corporation
(512) 401-4514


SAN DIEGO, CA—SIGGRAPH 2007—August 7, 2007— Lundo and Flint, two plush characters with a penchant for joyriding in their 1969 Buick Electra, find themselves on a unforgettable journey in the new NVIDIA Corporation (Nasdaq: NVDA) animated short film “The Plush Life,” which is set to make its debut today at SIGGRAPH 2007 in San Diego, CA (NVIDIA booth 513).

The brainchild of animator Timothy Heath of the NVIDIA Digital Film Group, “The Plush Life” is the first in a planned series of animated short films that will showcase the advanced rendering features of NVIDIA® Gelato® GPU-accelerated rendering software.

From concept to final renderings, The Plush Life animation evolved over a period of seven months. Modeled and animated with Autodesk Maya 3Dsoftware, the film was rendered entirely in Gelato Pro software on NVIDIA Quadro® professional graphics boards, utilizing the program’s advanced features such as depth-of-field, motion blur, ambient occlusion, and raytraced reflections. Also incorporated into the animation is subsurface scattering, which allows materials to absorb and scatter light, depth-of-shadows for rendering of the hair, and new shader technology used to create the velvety appearance of the “Flint” character.

“The Plush Life” will give attendees a firsthand look at the advanced rendering features of Gelato software, and a glimpse of future rendering technology from NVIDIA, powered by the latest NVIDIA Quadro solutions.

View “The Plush Life” on the NVIDIA Gelatozone Web site at

About Gelato
Originally developed to render film and broadcast visual effects and animation, Gelato is well-suited for any 3D software application, including Autodesk Maya and Autodesk 3ds Max®, which requires high-quality rendering for animation, game development, CAD, industrial design, and architecture.

Gelato 2.2 is available as a free Internet download at Gelato Pro 2.2, priced at $1500, offers advanced rendering features and greater scalability for professional production pipelines. Volume pricing and educational discounts are also available. Gelato 2.2 and Gelato Pro 2.2 currently support the Windows XP and Linux operating systems running on NVIDIA Geforce 5200 graphics or higher and Quadro professional graphics solutions. Gelato Pro is certified and supported on NVIDIA Quadro solutions only.

NVIDIA Corporation
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit

Certain statements in this press release including, but not limited to, statements as to: the benefits, capabilities, performance and features of NVIDIA Quadro professional graphics solutions; the online science fiction community and Sanctuary are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, developments of new products and technologies by competitors; our reliance on third party manufacturers; delays in ramping products into production; changes in customer preferences; software defects; manufacturing defects; loss of performance when system builders integrate NVIDIA products and technologies; the impact of competitive products and pricing alternatives; changes in industry standards and interfaces; and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-K for the fiscal year ended January 28, 2007. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.


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