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FOR IMMEDIATE RELEASE:
MOBILE WORLD CONGRESS 2008—BARCELONA, SPAIN—FEBRUARY 11, 2007—The APX 2500, NVIDIA® Corporation's breakthrough applications processor, supports the industry's first conformant full implementation of the new OpenKODE™ standard from the Khronos™ Group, also launching today at Mobile World Congress 2008 in Barcelona. OpenKODE (www.khronos.org) is a set of open standard APIs designed to enable the authoring and playback of rich media across a wide variety of devices and is being delivered by NVIDIA on Microsoft's Windows Mobile platform..
OpenKODE seeks to reduce market fragmentation and enable the rapid development and deployment of hardware-accelerated rich media applications and full 3D user interfaces to mobile devices. As the industry's first solution to deliver the framework needed to drive next-generation 3D user interfaces, the NVIDIA APX 2500 executes multiple applications simultaneously with each program, and the user interface itself, taking full advantage of graphics and video acceleration to provide sophisticated inter-application transitions and navigation.
"NVIDIA has played a key role in the development of the OpenKODE standard and now it is leading its deployment into the industry," said Neil Trevett, president of the Khronos Group and vice president of mobile content at NVIDIA. "Integrating a complete OpenKODE media stack requires intimate control over all parts of the silicon and software architecture and with the APX 2500 NVIDIA is uniquely positioned to deliver a fully hardware-accelerated rich-media silicon and software platform."
NVIDIA has extended OpenKODE to deliver a highly differentiated solution for OEMs and a compelling platform for application and user interface developers. These extensions include:
NVIDIA is creating a software development kit (SDK) containing a re-usable collection of source code to significantly accelerate the development of advanced 3D user interfaces using the APX 2500 and OpenKODE. NVIDIA will make this SDK available to its customer and partners in the coming months.
For more information on the OpenKODE-based software environment for the APX 2500 applications processor, please visit: www.nvidia.com/apx2500
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.