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Bryan Del Rizzo
FOR IMMEDIATE RELEASE
SANTA CLARA, CA—AUGUST 18, 2008—Often underappreciated by those who only casually play games, fast and accurate physical models and calculations are a key to a game’s playability and realism. From the effect of explosions on nearby objects, to the impacts of car accidents, to how a character reacts when hit, physics is as important to realism as high-quality graphics. Because of this, Realtime Worlds’ upcoming massively multiplayer online game, APB, will take advantage of NVIDIA® GeForce® GPUs and PhysX™ technology to enhance the game’s free-form combat and real-time driving environments.
APB will bring players into a living, breathing city where cash is king and territory equals respect. Scheduled for release in 2009, APB is one of many titles to take advantage of NVIDIA PhysX technology, the world’s most pervasive development platform for physics acceleration in interactive entertainment.
“Realtime Worlds, by our very name, defines what games we aim to create,” said Dave Jones, the CEO of Realtime Worlds. “APB is a vastly ambitious project, combining the key elements of action gameplay in a living, breathing world with millions of players around the globe. In order to fully realise the vision of APB, it was essential to include next-generation physics in our game world. This is why we choose to standardize our development on GeForce GPUs and NVIDIA PhysX technology, the combination of which has given our developers the power and freedom to deliver the first action and physics based combat gameplay into the massively multiplayer online space.”
NVIDIA PhysX technology consists of a robust physics engine, API, and middleware platform that give developers the ability to add additional levels of realism into their games across all major gaming platforms, including Nintendo Wii, Playstation 3, Xbox 360, and the PC. PhysX technology can run on either the CPU or any CUDA general-purpose parallel computing processor, including many current and all future NVIDIA GeForce GPUs. But the massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on a CPU alone and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, PhysX supports hardware scaling with the GeForce GPUs to deliver much faster performance and richer environments on multi-GPU gaming platforms.
“We are very excited that Realtime Worlds is incorporating PhysX technology into APB,” said Roy Taylor, NVIDIA vice president of content relations. “APB is a marvel in free form story innovation and promises to bring an entirely new approach to multiplayer online gaming. We can hardly wait to play!”
NVIDIA PhysX technology is already included in more than 140 shipping titles for Sony Playstation 3, Microsoft Xbox 360, Nintendo Wii, and the PC. For more information on NVIDIA PhysX technology, please visit: www.nzone.com/physx.
APB is an action-based, massively multiplayer online title being developed by Realtime Worlds (creators of the award-winning Xbox 360 title Crackdown). The game utilizes cutting-edge technology (Unreal Engine3™) in order to bring the polish of next-generation art and gameplay into the massively multiplayer online space. For more information on APB, please visit: www.apb.com.
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. NVIDIA's inaugural NVISION 08 conference will be held August 25-27, 2008 in San Jose, California. For more information, visit www.nvidia.com and www.nvision2008.com.
Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA GeForce GPUs, NVIDIA PhysX technology, and CUDA; the impact of physics on video games; and the release of APB are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of faster or more efficient GPUs by our competitors; development of more effective or efficient technology to drive physics acceleration in games; the impact of technological development and competition; design, manufacturing or software defects; changes in developers programming preferences; changes in gamers' preferences and demands; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended April 27, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Copyright © 2008 NVIDIA Corporation. All rights reserved. NVIDIA, PhysX, GeForce, and CUDA are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.