NVIDIA

NVIDIA Provides Physics Technology For PLAYSTATION®3

For further information, contact:

Bryan Del Rizzo
NVIDIA Corporation
(408) 486-2772
bdelrizzo@nvidia.com

FOR IMMEDIATE RELEASE:

SANTA CLARA, CA—MARCH 17, 2009—NVIDIA Corporation today announced that it has signed a tools and middleware license agreement for PLAYSTATION®3 (PS3™) with Sony Computer Entertainment Inc (SCEI). As a result, the binary version of the NVIDIA® PhysX® technology software development kit (SDK) is now available to registered PS3 developers for free download and use on the SCEI Developer Network.

The NVIDIA PhysX technology software development kit SDK consists of a full-featured API and robust physics engine, designed to give developers, animators, level designers, and artists unprecedented creative control over character and object physical interactions by allowing them to author and preview physics effects in real time. The continued adoption of NVIDIA PhysX technology by the world’s leading content developers is resulting in games that not only look as realistic as possible, but also provides gaming experiences where the world’s literally come to life: environments become highly interactive with effects such as persistent debris, including shattered glass and weapons ammunition, trees that bend in the wind, and water that flows with body and force.

“NVIDIA is proud to support PLAYSTATION 3 as an approved middleware provider,” said Tony Tamasi, senior vice president of content and technology at NVIDIA. “Games developed for the PLAYSTATION 3 using PhysX technology offer a more realistic and lifelike interaction between the games characters and other objects within the game. We look forward to the new games that will redefine reality for a new generation of gamers.”

The PhysX technology source code SDK for PS3 and all major gaming platforms are available for license directly from NVIDIA. For more information on licensing PhysX SDKs or NVIDIA PhysX technology, please visit: www.nvidia.com/physx.

About NVIDIA
NVIDIA (NASDAQ: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA GeForce GPUs, NVIDIA PhysX technology, and CUDA; the impact of physics on video games; the availability of NVIDIA PhysX technology for registered PLAYSTATION®3 developers worldwide; and the relationship between NVIDIA and SCEI; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; adoption of the CPU for parallel processing; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended October 26, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Copyright © 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, PhysX, GeForce, Quadro, Tesla, and CUDA, are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.


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