An Immersive Adventure Unfolds in Stunning Detail

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SANTA CLARA, CA—AUGUST 6, 2009—Eidos Interactive, Warner Bros. Interactive Entertainment, and NVIDIA Corporation today announced that the Games for Windows® LIVE release of forthcoming DC Comics-licensed videogame, Batman: Arkham Asylum™, will feature NVIDIA® PhysX® technology, which allows for the creation of incredibly realistic worlds full of interactive materials and objects. As a result, PC gamers will get to experience intense realism and fully immerse themselves in Batman’s journey into Gotham City’s asylum for the criminally insane.

Hardware accelerated by supported NVIDIA GeForce GPUs, PhysX technology provides an even deeper level of engagement for players of Batman: Arkham Asylum™ by utilizing the processing power of the NVIDIA GPU to render stunning in-game physics objects in the environment that not only add to the overall look of the game but create an immersive and believable world.

With PhysX technology enabled, players can explore darkened corridors packed with volumetric fog which reacts to Batman’s movement and cobwebs which tear with his passing. Combat becomes a maelstrom of motion as office papers are thrown into the air alongside soda cans and litter as Batman lands each punch upon The Joker’s henchmen. Throughout the game, the decaying gothic architecture is realized to an incredible detail with wall tiles chipping and breaking, stone pillars crumbling upon impact, and particles from breaking glass and debris shattering and falling down around Batman’s feet.

“Supporting NVIDIA PhysX technology has allowed us to add that little bit extra to the PC version of the game,” said Sefton Hill, Game Director at Rocksteady Studios. “As Batman interacts with the world, the aging asylum creates a more immersive, believable world which really draws the player in.”

Batman: Arkham Asylum™ exposes players to a unique, dark and atmospheric adventure that takes them to the depths of Arkham Asylum – Gotham City’s psychiatric hospital for the criminally insane. Gamers will move in the shadows, instigate fear amongst their enemies and confront The Joker and Gotham City’s most notorious villains who have taken over the asylum. Using a wide range of Batman’s gadgets and abilities, players will become the Invisible Predator™ and attempt to foil The Joker’s demented scheme.

The NVIDIA PhysX development platform consists of a robust physics engine, API, and middleware designed to give developers and animators unprecedented creative control over the look of their final in-game interactivity by allowing them to author and preview physics in real time. To take advantage of PhysX technology in Batman: Arkham Asylum™, players must have a compatible NVIDIA GPU and a copy of the Games for Windows® LIVE version of the game, which ships from September 15th, 2009, in North America, and from September 18th, 2009, in Europe and Australia.

Batman: Arkham Asylum™ will also be available for the Xbox 360® video game and entertainment system from Microsoft® and PLAYSTATION®3 computer entertainment system from August 25, 2009, in North America and August 28th, 2009, in Europe and Australia.

For more information on Batman: Arkham Asylum™, visit www.batmanarkhamasylum.com and for more information on NVIDIA PhysX technology, please visit www.nvidia.com/physx.

About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Eidos Interactive Ltd.
Eidos is the creator of some of the world's leading videogame properties, consisting of several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Eidos Game Studios, Eidos Hungary and Eidos Montreal, plus sales and distribution offices in Europe and the US. The Group has a valuable portfolio of intellectual property including: Tomb Raider™, Hitman™, Deus Ex™, Championship Manager™ and Just Cause™. Eidos is a wholly owned subsidiary of Square Enix Holdings Co., Ltd.

Just Cause, Deus Ex, Tomb Raider, Hitman, Championship Manager, Eidos and the Eidos Logo are trademarks or registered trademarks of Eidos Interactive Ltd. All rights reserved. SQUARE ENIX is a trademark or a registered trademark of Square Enix Holdings Co., Ltd. in the United States and/or other territories. All other trademarks are the property of their respective owners.

About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, PhysX, GeForce, Quadro, and Tesla are trademarks or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.