NVIDIA

NVIDIA Tegra Powers New Samsung M1 for a Brilliant Visual Experience

NVIDIA HD Mobile Processor Enables HD Video and Amazing 2D/3D Graphics For HD Entertainment — Anytime, Anywhere

For further information, contact:

Bea Longworth
NVIDIA Corporation
+44 1189 033015
blongworth@nvidia.com

FOR IMMEDIATE RELEASE:

Samsung M1

THEALE, UK —Sept. 3, 2009— NVIDIA Corporation today announced that Samsung’s new M1 portable media player is powered by the NVIDIA® Tegra™ ultra low-power High Definition (HD) mobile processor, providing the device with a brilliant visual experience.

The M1 player, which Samsung announced will be available late September 2009, offers 720p HD video playback on its Active Matrix Organic Light Emitting (AMOLED) display, wireless mobile games in amazing 2D/3D graphics and advanced audio functionality. The M1 also features an intuitive, Flash-based 3D user interface accelerated by NVIDIA’s graphics expertise.

“The Samsung M1 delivers hours of pure entertainment – anytime, anywhere,” said Michael Rayfield, general manager of NVIDIA’s mobile business. “We worked with Samsung to ensure consumers get incredible HD, a unique UI and excellent battery life.”

The Tegra processor, a computer-on-a-chip the size of a thumbnail, has eight individual processors designed to deliver astounding HD performance to mobile computing devices. This includes an HD video processor, an audio processor, a graphics processor, and two ARM cores, which work together or separately to minimise power consumption.

The Samsung M1 uses the following NVIDIA Tegra technology to deliver rich multimedia features:

  • An HD video processor for smooth, vivid 720p HD video and movie playback
  • A graphics processor for an intuitive, responsive user interface and excellent 2D/3D graphics for wireless mobile games, applications and photos
  • An audio processor for advanced audio playback and recording
  • NVIDIA® nPower™ technology to optimise overall system performance and power

Based on NVIDIA’s decade and a half of graphics leadership, the Tegra processor has been engineered over the past five years to bring high performance and low-power capabilities to the next generation of mobile computing devices, such as portable media players, smartphones, smartbooks and tablets.

Tegra processor-based consumer devices are delivering the rich visual experiences that today’s consumers crave, with HD video, intuitive 3D user interfaces and great games. There are 50 active Tegra processor-based design projects in the works today.

About NVIDIA
NVIDIA (Nasdaq: NVDA) awakened the world to the power of computer graphics when it invented the graphics processing unit (GPU) in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from portable media players to notebooks to workstations. NVIDIA’s expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. Fortune magazine has ranked NVIDIA #1 in innovation in the semiconductor industry for two years in a row. For more information, see www.nvidia.co.uk.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, performance and capabilities of the NVIDIA Tegra processor; and NVIDIA’s graphics expertise; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended July 26, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Tegra, and nPower are trademarks or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.


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