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Media and Entertainment Industry Newsletter
Volume 4, Issue 3 See Previous Issues

Thank you for being part of the NVIDIA Media & Entertainment Community. You are among about 40,000 readers of this newsletter each month, and we very much appreciate your input and support.

We've just finished GPU Technology Conference 2014 with presentations from 50 speakers on media-related subjects, including an amazing keynote from Pixar. Studios, leading broadcasters, software vendors, and all of the major system vendors and emerging technology companies were there in one place to share ideas and advance what's possible with GPUs. There is no other event like it in the world.

Next up is NAB. We will show new 4K workflows and a range of Cloud and on-premises solutions in our booth. We'll also be powering the solutions of more than 70 different partners at the show. Learn more about NVIDIA at NAB 2014.

For those of you not able to attend NAB, we hope to see you in one of six European cities for the Chaos Group GPU Rendering European Roadshow, or in Norway at Vizrt Days 2014.

> Spotlight
> Media Applications and Technologies
> Customer Successes
> Promotions
> Events
Greg Estes
Greg Estes
GM, Media and Entertainment Industry

GTC at a glance

With more than 3,400 attendees from 50 countries, 550-plus sessions and three inspiring keynotes, the GPU Technology Conference 2014 was an outstanding success!

NVIDIA CEO Jen-Hsun Huang announced NVIDIA® NVLink™, Iray® VCA, VMware Horizon DaaS Platform with NVIDIA GRID™, and the Jetson TK1 DevKit in his opening keynote.

Pixar discussed how NVIDIA GPUs are being used to empower feature film production, including the creation of furry creatures in Pixar's Monsters University.

Read more about NVIDIA's announcements at GTC.
Watch keynote replays online to hear from NVIDIA, Pixar, and UCSF.
Check out the NVIDIA corporate blog for a look at some of the hottest sessions.

Mark your calendars! GTC 2015 will take place on April 28th to May 1st at the San Jose Convention Center.

NAB preview - 4K Your Way

NVIDIA will be at NAB 2014 in Las Vegas from April 7-10! Visit us at booth #SL6825, where we'll be exhibiting our latest performance solutions and demonstrating how NVIDIA technology accelerates applications.

We will showcase

  • GPU-accelerated final-frame rendering
  • GPU-enhanced Adobe Creative Cloud workflows
  • Virtualized GPU-accelerated applications for media enterprises
  • Virtualized GPU-accelerated applications for studios and agencies
  • 4K animation workflows
  • Real-time 4K playback with new GPU-accelerated de-bayering
  • Cloud hosted NVIDIA GPU-accelerated applications
  • Interactive photo-realistic rendering
Media Applications and Technologies

Quick chat with NVIDIA's Greg Estes on postPerspective

Randi Altman of postPerspective spoke with NVIDIA Vice President of Marketing Greg Estes to discuss the industry, trends, and how NVIDIA creates new products that target the needs of users. Read the Q&A.

Adobe hardware performance white paper for Adobe® Creative Cloud™ users

This Adobe white paper offers tips on how to choose a new computer system or enhance an existing one to deliver optimal performance based on your unique set of requirements. Check out the white paper, see key highlights on NVIDIA's blog, and read Adobe Premiere Pro and Multiple GPUs blog by Chris and Trish Meyer on Pro Video Coalition.

Autodesk’s new software empowers artists’ creativity with innovative tools

Autodesk unveiled the 2015 versions of its popular 3D animation tools including Autodesk 3ds Max, Maya, MotionBuilder, Mudbox, and more. It also announced the availability of the 2015 Entertainment Creation Suite for 3D animation and visual effects. A new feature of 3ds Max 2015 is ActiveShade support for the NVIDIA mental ray renderer. Autodesk Maya for 2015 adds new capabilities to the toolset including the new Bifrost procedural effects platform. Learn more.

Compact, fast and robust: moskitoRender™ lands on NVIDIA® CUDA®

cebas Visual Technology Inc. announces its new GPU-only rendering solution, moskitoRender for 3ds Max. It's built on NVIDIA CUDA and delivers features like no other renderer. Read more.

Magma pairs ROBEN Thunderbolt 2 expansion chassis with NVIDIA GPUs

Magma's ROBEN-3PX2 and PS2 with NVIDIA GPUs empowers the serious video and design professional to work beyond the limits of their laptop or expansion-less tower. Learn more.

OTOY previews OctaneRender v2.0, delivering even more realistic renders

OTOY has released a preview of its upcoming OctaneRender v2.0 software, a renowned 3D renderer used by professional artists, animators, and designers. It has new features, more realistic renders, and a more time-efficient workflow. Learn more.

Cinnafilm's Tachyon software-based standards transcoder adds retiming

Cinnafilm, the leader in GPU-accelerated video image processing, is expanding the capacity of its world-renowned Tachyon conversion toolset by adding the ability to shorten or lengthen clips to exact length. Read more.

isovideo multi-Viarte servers achieve substantial gains via efficient splitting

isovideo's Viarte now supports efficient, scalable video splitting over multiple NVIDIA GPU-accelerated servers. This enables low-delay standards conversion, transcoding, and transport on-the-fly with live HD/UHD streams. Read more.

Brainstorm introduces Infinity Set, their most advanced virtual set solution

At NAB 2014, Brainstorm plans to introduce Infinity Set, its new virtual set solution. Infinity Set features TrackFree, a tracking-independent technology that combines the quality of camera-tracking systems with the flexibility of the trackless models. Read more.

Solid Iris Technologies releases Thea Render 1.3

The latest Thea Render release offers significant performance enhancements with Thea Presto GPU and CPU render engine. This solution leverages NVIDIA GPUs and NVIDIA® CUDA® API as well as new advanced features. Learn more.

Comprimato's new release boosts GPU JPEG2000 encoding by 20%

Comprimato released its new JPEG2000 encoder and decoder, which delivers 20% faster encoding. Thanks to NVIDIA GPUs and NVIDIA® CUDA®, Comprimato can encode 4K content at 83 fps. Learn more and watch the video.

RE:Vision Effects adds more NVIDIA GPU support to Twixtor

RE:Vision Effects adds NVIDIA GPU support to Twixtor v6 for Avid edit systems and Sony Vegas Pro.  It offers up to 3X speedup in Avid systems and up to 8X in Vegas Pro. Learn more and visit booth #SL3429 at NAB 2014 for a hands-on demo.

WSI introduces MAX Sky's highly realistic forecast weather visualizations

MAX Sky takes advantage of the speed and parallel processing of the NVIDIA® Quadro® K6000 GPU to produce a realistic atmosphere and wave simulation. A high triangle draw rate allows layering textures in 3D which produce pseudo-volumetric clouds. Read more.

Quantel acquires Snell to create a new force in media technology

Quantel and Snell, NVIDIA partners with fantastic track records for innovation, quality, and support, have combined to create a new force in the broadcast and media technology market. The new organization offers a more comprehensive product range, including all existing products from Snell and Quantel. Read more.

DYVI introduces Quadro-powered live broadcast

DYVI relies on NVIDIA technology to provide high performance GPU-enabled broadcast products. Taking advantage of the industry-leading NVIDIA® Quadro® family of products, DYVI is the first IT-based live production solution. Learn more.

SGO's Mamba FX adds support for GenArts Sapphire 7

The popular GenArts Sapphire 7 visual effects plug-in suite is now fully certified for SGO's new compositing software, Mamba FX. GenArts Sapphire 7 takes full advantage of NVIDIA GPU acceleration to enable very high-quality and high dynamic range image processing. Learn more.

The Pixel Farm uses NVIDIA® Kepler™ GPUs to accelerate media restoration

PFClean 2014 uses NVIDIA CUDA® to realize impressive performance gains for media archive restoration projects at 4K/Ultra HD resolution and beyond. Performance with the NVIDIA Quadro® K5000 card is accelerated by 200% to 400%. Watch the video.

Boris Continuum Complete 9 runs faster with NVIDIA® CUDA® graphics

Boris Continuum Complete 9 employs NVIDIA® CUDA® GPU acceleration throughout its expansive VFX package. Popular effects such as BCC Film Glow and BCC Film Process render twice as fast. The application is slated to ship at NAB 2014. Learn more.

Customer successes

Oscar-winning Moonbot Studios utilizes ZYNC to cloud render short film

Moonbot Studios relied on cloud rendering platform ZYNC to run over 250,000 hours of Mental Ray for the animated short film “Silent.” The film, a 4K project for Dolby, celebrates the history of cinema. It premiered at last month’s VES awards at the Dolby Theater in Hollywood. Learn more.

NetApp: Doubling the pace of innovation at NVIDIA

Empowered by high-performance storage infrastructure from NetApp, NVIDIA accelerated time to market and doubled the productivity of its engineering team, processing more than 4.5 million jobs per day. NVIDIA CIO Bob Worrall explains how in this video.

Winning video gold with Sochi Winter Olympics broadcast

Thanks to Elemental Technologies and NVIDIA GPUs, viewers tuning into the 2014 Winter Olympics were able to stream Olympics coverage to any device of their choosing. Elemental pioneered the use of NVIDIA GPUs to optimize video streaming over IP networks and to deliver an enhanced end-user experience by eliminating buffering. Read more.


Great savings for After Effects® CC users when upgrading CINEMA 4D Lite

Just in time for NAB 2014! After Effects CC users: Take advantage of exclusive savings of up to 40% when you upgrade to CINEMA 4D Broadcast or Studio. Offer valid April 1 through May 31, 2014. Learn more about this great deal.

[0x1] NVIDIA® Iray® For Maya plugin to be released end of March 2014

[0x1] Software and Consulting GmbH integrated NVIDIA Iray in Autodesk Maya. The first integration of Iray as an independent production renderer in a DCC product will be released at the beginning of April 2014. Pricing is 650€ for a local workstation license and 950€ for a floating workstation license. Learn more.

CG Student Awards call for submission

The 2014 Autodesk CG Student Awards is accepting submissions now through May 15, 2014. The awards showcase excellence in computer graphics from students and recent graduates. CG Student Awards is supported by high profile companies including NVIDIA. For more information, learn about the award categories and prizes, and watch the video.


Chaos Group GPU Rendering European Roadshow 

Learn how a team of independent artists, led by director Kevin Margo, is leveraging the power of NVIDIA GPUs to create the CG animated short film Construct (watch the teaser video and the making of Construct). The team implemented a revolutionary all-GPU workflow using Chaos Group's V-Ray RT for 3ds Max and Autodesk MotionBuilder running on NVIDIA® Quadro® K6000s and Tesla® K40s.

Sponsored by Autodesk, Chaos Group, HP and NVIDIA, this seminar series goes behind the scenes to explore the team's breakthrough approach. Register now for one of the following seminars: 

April 22-23: Stuttgart at FMX
April 24: Warsaw at the Radisson Blu Sobieski Hotel
April 25: Paris at Radisson Blu Hotel Paris Boulogne
April 28: Munich at Hilton Munich Park hotel
April 29: Berlin at Radisson Blu hotel
April 30: London at The Courthouse Hotel

Thirteenth annual SuperMeet at NAB

Network and party with the largest 'must attend' community of Production, Post Production and top industry creatives during 2014 NAB Show. Over $100K worth of raffle prizes will be handed out including an NVIDIA® Quadro® K6000. Register to save $5.00 off admission. The event will take place on April 8th at the Royale Ballroom in the Riviera Hotel, Las Vegas.

Shoot on DRAGON at NAB

REDucation is offering NAB 2014 attendees the opportunity to train and shoot on DRAGON! Receive instruction from top RED instructors and get hands-on time with the newest gear on the showroom. Learn more.

Cinegy to showcase Cinegy Type at NAB 2014

Cinegy is showcasing the latest version of Cinegy Type (its CG solution) at NAB 2014. Cinegy Type is accelerated by NVIDIA GPUs. Learn more.

Vizrt Days 2014 

Featuring several keynotes, panels, and seminars, Vizrt Days 2014 will bring together broadcasters from around the world to share the latest news and innovations in the industry. The event will take place on May 6-7 in Bergen Norway, at the same time as the Nordic Media Festival, Scandinavia's largest media festival. Register and see the full program.

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