NVIDIA First Company to Support Shader Model 3.0, Key Feature of Microsoft DirectX 9.0

New Generation of NVIDIA GPUs—the GeForce 6 Series—Provides Industry's Most Complete Graphics Hardware Platform for the Creation and Deployment of Cutting-Edge 3D Content

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Brian Burke
NVIDIA Corporation
(512) 401-4385


(WINHEC 2004)—SEATTLE, WA—MAY 4, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced that its recently-released GeForce™ 6 Series of graphics processing units (GPUs) is the first and only graphics hardware platform to take full advantage of Shader Model 3.0, an integral part of Microsoft DirectX9.0, the advanced programming interface (API) widely used by developers to create cutting-edge gaming experiences.

NVIDIA will demonstrate the GeForce 6 Series and the capabilities of the Shader Model 3.0 specification on Booth # 119 at the Windows Hardware Engineering Conference (WinHEC).

“Developers now have an opportunity to fully exploit all the capabilities that have been built into DirectX 9.0,” said Dean Lester, general manager of Windows Graphics & Gaming Technologies at Microsoft.  “The programmability and precision of NVIDIA’s GeForce 6 Series of GPUs are expected to provide game developers with a powerful, flexible, and stable platform for delivering faster, smoother, and ultra-realistic gameplay.”

“NVIDIA GPUs are architected to unleash programmer creativity,” added Mark Daly, vice president of content development at NVIDIA.  “Until now, there hasn’t been a graphics hardware platform that could fully exploit the complete range of features and advancements of DirectX 9.0.”

More than a dozen Windows games currently in development, as well as key game engine technologies including Unreal® Engine 3 from Epic Games, are expected to take advantage of Shader Model 3.0’s Pixel Shader 3.0 and Vertex Shader 3.0 specification in order to reach new levels of cinematic quality never before seen in 3D games.

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide.  For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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