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NVIDIA and Ten Leading Notebook Manufacturers Launch Consistent Graphics Interface for PCI Express Notebooks


For further information, contact:

Diane Vanasse
NVIDIA Corporation
(408) 242-0027


SANTA CLARA, CA—MAY 17, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, along with the world’s leading notebook ODMs, today announced a consistent graphics interface for PCI Express based notebook PCs. The Mobile PCI-Express Module specification (MXM) was jointly designed by NVIDIA and the industry’s leading notebook PC manufacturers to create a consistent graphics interface that will accelerate the time to market for PCI-Express-based notebooks. 

“The advantages of a consistent graphics module interface for notebook graphics are obvious – manufacturers have been implementing GPUs modules into notebooks for several years now,” said Dr. Jon Peddie, Founder and Principal of JPR (Jon Peddie Research, Tiburon, CA).  “But until now there has never been a single, open design interface that can support any graphics manufacturer. This promises to significantly enhance the number of possible PCI-Express-based notebooks brought to market and accelerate the delivery of these new products into consumers’ hands.”

By allowing for a single motherboard design to be leveraged into multiple notebooks, MXM can support a wide range of graphics solutions, from any hardware manufacturer, allowing integrators to build their systems to order.  MXM can also be used to upgrade notebook PC graphics.   MXM will be the primary delivery vehicle for NVIDIA’s highly anticipated PCI Express mobile GPUS based on the GeForce 6 architecture.

The MXM specification is designed with several key objectives:

-Fast time to market for PCI-Express-based notebooks
-Multiple notebook configurations based on a single motherboard design
-Flexibility and choice between multiple graphics vendors or solutions
-Optional capability for enduser upgradeability

MXM will be the main delivery vehicle for NVIDIA’s next-generation GeForce Go mobile GPU for PCI-Express notebook PCs.

“Leading notebook manufacturers have viewed the PCI-Express transition as the perfect opportunity to reap the benefits of an open interface for notebook graphics modules.  Customer and industry feedback has been extremely positive” said Rob Csongor, general manager of NVIDIA’s mobile business.  “NVIDIA is pleased to be among the industry leaders driving the MXM specification and the PCI-Express transition in the notebook market. We look forward to delivering our new GeForce 6 mobile architecture to the next-wave of PCI-Express notebooks.”

MXM is an open design specification that is available for the entire notebook industry.  For more information and a list of industry partners please visit

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide.  For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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