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NVIDIA Gelato Wins Millimeter Magazine "NAB Pick Hit 2004" Award for Product Innovation


Magazine Names NVIDIA’s Final Film Renderer One of the 15 Most Innovative and Important Products at the 2004 National Association of Broadcaster’s Conference

For further information, contact:

Derek Perez
NVIDIA Corporation
(408) 486-2512


SANTA CLARA, CA—JULY 6, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced the NVIDIA® Gelato™ film renderer received a coveted Millimeter magazine “NAB Pick Hit 2004” award. Selected for innovation and importance to the motion picture, television production, and post-production industries, Gelato was one of only 15 products to be named a “Pick Hit” from among the offerings of nearly 1,400 exhibiting companies at the annual 2004 National Association of Broadcaster’s (NAB) conference.

“The NVIDIA Gelato rendering software earned an NAB Pick Hit 2004 for being the first commercially available application for feature film production to bring interactivity to rendering,” said Cynthia Wisehart, editorial director at Millimeter.

“The Gelato design team is well-known and highly respected throughout the visual FX industry, and that vast practical knowledge has been poured into this product,” adds Pick Hit Judge, S.D. Katz. “This no-compromise renderer will be taken very seriously within the visual FX industry.”
“The goal of Millimeter’s Pick Hits is to recognize products that have the potential to change how people in production work,” Wisehart continues. “We expect Gelato to be part of a trend toward significant workflow improvements— such as cost-effective renderfarm solutions—in the year ahead.”

Unveiled at NAB, Gelato is a final-frame film renderer accelerated by industry-standard graphics hardware and armed with the full feature set required by film and TV production professionals. Gelato is poised to revolutionize digital film production with speed, precision, and productivity increases never before seen in offline film-quality rendering. Using the world’s most advanced film shading language and NVIDIA Quadro® professional graphics hardware, Gelato produces the highest-quality digital effects and animations.

“With so many outstanding products showcased at this year’s NAB, we’re honored to be among the precious few to receive an NAB Pick Hit,” said Beth Loughney, general manager of the Digital Film Group at NVIDIA. “Gelato’s warm reception at NAB and throughout the industry is further validation that we are delivering an important solution to a critical problem. We’ve designed Gelato with flexibility and scalability in mind too, so we’re confident it will integrate seamlessly into existing production environments and scale with improvements made to those environments over time.”

Gelato is now available for purchase at // in versions running Red Hat Linux 7.2, 7.3, 9.0, and SUSE. Beta testing has commenced on a version for Microsoft® Windows® XP and on a Maya® plugin for exporting to Gelato. Beta testing is also expected to begin soon for a 64-bit Linux version of Gelato. Gelato and the other Millimeter NAB Pick Hit products can be found in the magazine’s June issue.

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms.  Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems, and video game consoles.  NVIDIA is headquartered in Santa Clara, California and employs more than 1,900 people worldwide.  For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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