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NVIDIA PureVideo Recognized by Industry Expert as Superior Technology for High-Definition Playback


Joe Kane to Showcase NVIDIA PureVideo Technology at the Home Entertainment 2005 Convention

For further information, contact:

Derek Perez
NVIDIA Corporation
(408) 486-2512


SANTA CLARA, CA—JULY 25, 2005— NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that video industry expert Joe Kane will highlight NVIDIA® PureVideo™ technology in his seminars at the Video Software Dealers Association (VSDA) Home Entertainment 2005 convention in Las Vegas this week. Mr. Kane will demonstrate the advantages of high-definition (HD) DVD over standard-definition (SD) DVD, and will address the importance of selecting high-quality products and technologies that conform to HD standards, such as NVIDIA PureVideo technology and the Microsoft® Windows Media® High Definition Video (WMV HD) codec, for optimal image quality.

An Emmy® nominee with more than three decades of expertise in video display engineering, production, and operations, Mr. Kane is an expert on display standards and specifications. At the VSDA convention, Mr. Kane will educate attendees on the superior storage capacity and image quality of WMV HD as well as the critical standards, specifications, and technologies he believes are required to produce the best results.

“Many people think HD is not that much better looking than SD,” Mr. Kane said. “This is because they aren’t implementing HD properly. When you’re looking at video generated from a PC, the components you use, such as the graphics hardware, can have a significant impact on picture quality. NVIDIA PureVideo technology’s strict compliance to HD video specifications is designed not only to ensure compatibility and interoperability, but also that the hardware outputs HD properly, so you see gorgeous, the-way-they-were-meant-to-be-seen images.”

Featured in NVIDIA® GeForce™ 6- and 7-Series graphics processing units (GPUs), NVIDIA PureVideo technology conforms to the International Teleproductions Union specification, known as ITU-RBT.709. This high-definition colorspace specification is designed to ensure that the colors output by the GPU to the display remain true and everything looks more realistic. In addition to standards compliance, NVIDIA PureVideo technology:

  • Accelerates WMV HD and MPEG video,
  • Features spatial-temporal de-interlacing for HD and SD content, and
  • Performs inverse telecine, bad edit correction, and other post-processing functions to eliminate jaggies and blurriness, resulting in a sharp picture.. 

For his VSDA demonstrations, Mr. Kane will use a PC equipped with an NVIDIA GeForce 7800 GTX-based graphics card with a DVI output, the Microsoft Windows XP Media Center Edition operating system, and the Windows Media Player 10. He will be pairing this PC with a 720p projector from Samsung and a large screen to best illustrate the advantages of WMV HD.

About VSDA
Established in 1981, the Video Software Dealers Association (VSDA) is the not-for-profit international trade association for the $24 billion home entertainment industry. VSDA represents more than 1,000 companies throughout the United States, Canada, and other nations. See for more details.

About Joe Kane Productions
Joe Kane Productions (JKP) was founded in 1982 with the intent of assisting the video industry in improving the quality of video. Through work with the Hollywood post production community and the Society of Motion Picture and Television Engineers (SMPTE), it became clear that there was a need for an easy to understand description of how video should be displayed. In 1988 the company illustrated the SMPTE specification for display device setup in a laserdisc program called A Video Standard. It became the first widely distributed illustration of how video is supposed to work and was the beginning of a critical reference for television. In 2003 JKP released their latest system optimization tool, Digital Video Essentials, also known as DVE. In 2004 JKP released the JKP Checklist program to help determine the technical quality of video products. The company's clients include most of the television networks, many post production facilities, a large number of equipment manufacturers, and home theater installers.

NVIDIA Corporation is a worldwide leader in graphics and digital media processors.  The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2100 people worldwide.  For more information, visit the Company’s Web site at

Certain statements in this press release including, but not limited to, the features, benefits, performance and capabilities of our products and technologies, Mr. Kane’s presentation and factors impacting picture quality are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing or software defects, general industry trends, development of new and more advanced, efficient or effective graphics products and technology,  changes in industry standards and interfaces, the impact of competitive products and pricing alternatives, reliance on third-party manufacturers,  our dependence on third-party developers and publishers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended May 1, 2005. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.


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