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RTX. It’s On.

Ultimate Ray Tracing and AI

NVIDIA RTX is the most advanced platform for ray tracing and AI technologies that are revolutionizing the ways we play and create. Over 150 top games and applications use RTX to deliver realistic graphics with incredibly fast performance or cutting-edge new AI features like NVIDIA DLSS and NVIDIA Broadcast. RTX is the new standard.

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Victory Measured in Milliseconds

NVIDIA Reflex delivers the ultimate competitive advantage. The lowest latency. The best responsiveness. Powered by GeForce RTX 30 Series GPUs and NVIDIA^® G-SYNC^® gaming monitors. Acquire targets faster, react quicker, and increase aim precision through a revolutionary suite of technologies to measure and optimize system latency for competitive games.

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Up Your Creative Game

Take your creative projects to a new level with AI-accelerated apps backed by the NVIDIA Studio platform and powered by GeForce RTX GPUs. Whether you’re rendering complex 3D scenes, editing 8K video, or livestreaming with the best encoding and image quality, GPU acceleration gives you the performance to create your best.

Learn More about NVIDIA Studio