Redefining Auto Innovation With AI and Digitalization

GPU acceleration transforms automotive engineering simulation, enabling faster CFD analysis for aerodynamics optimization, structural validation, and thermal management. Engineers iterate through hundreds of complex simulations in days rather than months, reducing drag coefficient, improving safety, and accelerating time-to-market all while cutting manual effort and computational costs.

Optimize factory layouts, streamline manufacturing processes, and train robotic fleets in a virtual environment before deployment. NVIDIA Omniverse libraries enable automakers to reduce downtime, minimize waste, accelerate time-to-market, and achieve unprecedented operational efficiency—with predictive analytics and AI-powered automation driving measurable productivity gains.

Drive customer engagement and accelerate sales with photorealistic, interactive 3D car configurators. Customers customize vehicles in real-time selecting colors, materials and environments. Dealerships reduce content production costs, automate personalization at scale, and deliver immersive experiences across devices, from mobile to augmented reality and XR headsets.

Generative AI and large language models are redefining automotive experiences from factory to road. Automakers use AI to streamline design and manufacturing, accelerate autonomous vehicle development with end-to-end learning and synthetic data, create intelligent in-cabin assistants with natural voice interaction and personalized avatars, and enhance enterprise operations with AI-powered sales and support chatbots.