NVIDIA APX 2500

By enabling intuitive user interfaces with advanced 3D technology and delivering the industry's first 720p HD video through an ultra-low power applications processing platform, the NVIDIA® APX 2500 delivers the ultimate visual experience on a mobile device.

• NVIDIA® HD AVP (High Definition Audio Video Processor) with PureVideo® technology
  • Capture or playback of HD 720p movies with your mobile device
  • Unprecedented picture quality and ultra-smooth, vivid movie playback with low CPU utilization and power consumption
• Superior Imaging
  • Take sharp and steady pictures with a 12MP camera with built-in image stabilization algorithm
  • Integrated Image Signal Processor (ISP) with proprietary algorithms enables image and video stabilization, face tracking, and advanced trick modes
• NVDIA ULP (Ultra Low Power) GeForce® technology
  • World's fastest GeForce graphics technology architected for low power applications
  • Superior 3D user interface capabilities based on a unique compositing framework delivers seamless web browsing
• NVDIA nPower™ technology
  • Enables the industry's longest HD video and MP3 playback on your phone
  • Architected to deliver optimized system power utilization
• True dual display subsystem for flexibility of use
  • Entertainment – watch a movie on an HDMI display and use your phone as a remote control device
  • Business – present your proposal on a SXGA projector using your phone as a pointing device
  • Personal – show your favorite photos on the television while previewing them on your phone

Broadcast:

Sky News
The Future of Phones (NVIDIA starts at 3.00)

BBC News (NVIDIA starts at 3.00)

Online News

Business Week
New Chips Could Boost iPhone Rivals. By Cliff Edwards

Wired
NVIDIA Unveils Mobile Graphics Powerhouse in Barcelona. By Bryan Gardiner

PC Magazine
Nvidia Surprises With First Mobile CPU. By Sascha Segan

CNET
Nvidia dialing into mobile phones. By Tom Krazit

Digitimes
Nvidia APX 2500 chip enables 3D and hours of high-def playback on Windows Mobile handsets Posted. By Ricky Morris

Reuters
Nvidia mobile chief bets all on smartphones

San Jose Mercury News: TechTalk Blog
Nvidia re-enters cell phone chip market with visual-oriented applications processor. By Dean Takahashi

TechDigest
MWC 2008: NVIDIA shows off iPhone-busting concept phone. By Stuart Dredge

Engadget
NVIDIA shows off APX 2500 cellphone applications processor. By Donald Melanson

EE Times
NVidia rolls first cellular CPU. By Rick Merritt

IT PRO
MWC 2008: nVidia re-enters mobile phone space with new CPU. Posted by Benny Har-Even

Gizmodo
NVIDIA Mobile GeForce Processor Chews Up HD Video. By Matt Buchanan

Electronista
NVIDIA intros APX 2500 mobile platform

PhoneMag
APX 2500 by NVIDIA: 720p HD-capable mobile CPU. By Chris Davies

Main | Features | Reviews

• BBC News Clip on Mobile World Congress (with interview of Mike Rayfield, Mobile GM)
• Check out the show-stopping 3D UI from the NVIDIA booth Mobile World Congress on YouTube!
  http://www.youtube.com/watch?v=8NNsK2wucG0
  http://www.youtube.com/watch?v=1dEa4j5PIhM
• View the UI Demo

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For support information please e-mail us at: apx2500@nvidia.com