Bring the Future of Media and Entertainment into Focus

The State of the Art Redefined

The film and television industries are constantly innovating and reinventing their production pipelines to address the growing demand for high-quality content while maintaining tight timelines in a globally distributed workforce. In addition, streaming services are creating the need for constant releases and refreshes to satisfy an increasing subscriber base. As a result, studios are now turning to artificial intelligence, virtual production, real-time rendering, and content collaboration to dramatically accelerate production — from desktop, to data center and cloud.

The World's Brightest Minds. One Unique Event.

Discover how the world’s leading film and production studios create the most advanced, visually rich feature films and television shows with stunning visual effects, realistic animation, and ray tracing.

  • Step into the Mosaic: Immersing Ourselves in Possibility at Lucasfilm's ILMxLAB

    • Vicki Dobbs Beck, VP, Immersive Content Innovation, ILMxLAB

    Vicki Dobbs Beck has more than 30 years of broad-based management experience in the entertainment industry. Currently, Vicki is VP for immersive content innovation and has overall responsibility for ILMxLAB, the award-winning division launched by Lucasfilm in 2015 to pioneer in the field of immersive storytelling. ILMxLAB wants to make it possible for people to "Step Inside Our Stories" in ways never before possible. Using technologies like virtual and augmented reality, ILMxLAB aspires to create connected experiences that transform places, spaces, and our daily lives as we transition from storytelling to story-living.

  • The Importance of Digital Humans for Industries

    • Sarah Bacha, Head of Research and Innovation, Cedrus Al
    • Markus Gross, Vice President of Research, Walt Disney Studios
    • Vladimir Mastilovic, VP of Digital Humans Technology, Epic Games
    • Matt Workman, Developer, Cine Tracer
    • Simon Yuen, Director of Graphics and Al, NVIDIA
    • John Martin I, VP of Product Marketing, Reallusion
    • Tada Baltrusaitis, Principal Scientist, Microsoft

    Technical and business luminaries explore how digital humans will have a profound impact on industries outside of Media and Entertainment in this panel discussion. They explored the contributions of leading technology companies, and what they see for the future in this space.

  • Exploring USD: The HTML for 3D Virtual World

    • Michael Kass, Senior Distinguished Engineer, NVIDIA
    • Marc Petit, General Manager, Unreal Engine, Epic Games
    • Steve May, Vice President, CTO, Pixar
    • Guido Quaroni, Senior Director of Engineering of 3D & Immersive, Adobe
    • Adeline Aubame, Director of Technology Operations, Ubisoft
    • Martin Enthed, Innovation Manager, IKEA
    • Frank Delise, NVIDIA

    A panel of distinguished technical leaders came together to talk about the potential of Universal Scene Description (USD) for 3D creators in all industries. These luminaries talked about their latest experiences with the USD framework within their particular use cases, and explored what evolutions they'd like to see next.

  • Transforming Global Film Production Workflows with Omniverse

    • Roy C. Anthony, Global Head of Research, DNEG
    • Theo Facey, Head of Animation, London Studio, DNEG
    • Rosie Walker, Artist, Compositing, DNEG

    Real-time technologies and collaborative workflows will reinvent the artist experience and empower geographically diverse pipeline teams with next-generation tooling. Traditional production pipelines for offline render can require lengthy cycles between content generation and final review. As legacy solutions need tens of hours to render and transfer terabytes of data in studio, or globally between locations, production teams do not enjoy immediate feedback on changes. In this session, DNEG their explorations into Omniverse and GPU-accelerated workflows based on USD (Universal Scene Description), to provide a peek into the future of production.

  • Virtual Production Executive Panel

    • Ben Grossmann, CEO, Magnopus
    • Rick Champagne, Global Media & Entertainment, Industry Strategy and Marketing, NVIDIA
    • Janet Muswell, SVP of Visual Effects, HBO
    • Rob Bredow, SVP. Chief Creative Officer, Industrial Light & Magic

    Media & entertainment industry executives and visionaries are completely reinventing production to maximize creative and business outcomes in a globally distributed workforce. In this panel, we'll share insights on the business of virtual production, its implications on the creative process, and the innovation and technology that's fundamentally changing how entertainment is produced and created.

M&E Luminaries at GTC22
  • <h4><span style=

    FILM AND TV

  • <h4><span style=

    BROADCAST

  • <h4><span style=

    ADVERTISING

  • <h4><span style=

    GAMES

The world's top film and television studios use NVIDIA to power the most advanced, visually rich feature films and TV shows ever made. Discover how our cutting-edge technologies like artificial intelligence, simulation, real-time ray tracing, and virtual production make box office record-breakers, hit TV shows, and Academy Award-winning pictures possible.

Artificial Intelligence to Dramatically Accelerate Production
Image courtesy of Lucasfilm.

Accelerating Film and TV Production Workflows

Virtual Production To Enhance Creativity
Image courtesy of Lucasfilm.

Virtual Production

Create, iterate, and collaborate in real-time by connecting the virtual production set directly to artists using NVIDIA-Certified systems, NVIDIA Networking solutions, and the NVIDIA Omniverse Enterprise platform.

RT Cores for Ray Tracing & Tensor Cores For AI Denoising
Image courtesy of Digital Domain.

Rendering

Create the most beautiful and accurately lit renders in real-time with NVIDIA RTX, featuring dedicated RT Cores for ray tracing and Tensor cores for AI denoising, super-sampling, and much more. Power real-time, high-quality, multi-GPU ray tracing and path tracing on USD content with NVIDIA Omniverse Enterprise.

AI Assistants to Reduce Repetitive Tasks

Artificial Intelligence

Use AI assistants to reduce repetitive tasks and enable all-new creative capabilities. AI can help studios gain valuable viewer insights and monetize ad inventories more efficiently.

Solutions for Film and TV

NVIDIA Omniverse - Open Platform to Accelerate Creative Production

NVIDIA Omniverse Enterprise

Revolutionize your studio’s workflow. NVIDIA Omniverse is a 3D collaboration and physically-accurate simulation platform that's powered by NVIDIA-Certified Systems to accelerate your business like never before. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams are empowered to create at the speed of imagination.

 NVIDIA RTX Workstations

Professional GPUs

The industry's most critically acclaimed feature films require the latest technological advancements – from mobile and desktop, to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

RTX Virtual Workstations

Virtualization

NVIDIA RTX Virtual Workstation (vWS) enables artists to access powerful virtual workstations from anywhere and enjoy performance on the same level as physical workstations.

Success Stories

NVIDIA Powers 13 Years of Oscar-Winning Visual Effects
Courtesy of Framestore.©NETFLIX

NVIDIA Powers 13 Years of Oscar-Winning Visual Effects

For 13 years running, NVIDIA professional GPUs have powered the dazzling visuals and cinematics behind every Academy Award nominee for Best Visual Effects.

Animation Studio Elevates Virtual Production and Collaboration with NVIDIA Omniverse
Courtesy of MoonShine

Animation Studio Elevates Virtual Production and Collaboration with NVIDIA Omniverse

MoonShine Animation enabled their artists and designers to work and collaborate remotely with NVIDIA RTX Virtual Workstations and NVIDIA Omniverse.

A Vision for the Future of Immersive Entertainment
Courtesy of ILMxLAB

A Vision for the Future of Immersive Entertainment

Spark your curiosity and imagination in this visionary talk by Vicki Dobbs Beck, executive in charge of Lucasfilm’s ILMxLAB. Learn why many creators believe XR is the greatest disruptor of entertainment in our generation.

NVIDIA technologies are helping broadcasters revolutionize how content is created, distributed, and consumed. The latest enterprise-class NVIDIA RTX A6000 GPUs, built on the NVIDIA Ampere architecture, combined with NVIDIA high-speed, low-latency Internet Protocol (IP)-based solutions, enable all-new workflows for live broadcasts. Gain new creative capabilities and deep customer insights while reaching global markets on any device with AI solutions and next-generation infrastructure.

NVIDIA RTX GPUs with NVIDIA Networking For Live Broadcast

Consumer behaviors are changing rapidly with the proliferation of high-performance, internet-connected devices. Agencies and corporate in-house creative teams must innovate with dynamic, experiential, branded content that captivates and engages audiences in new ways. With NVIDIA RTX, real-time technologies and deep learning, advertisers and brand leaders can create immersive real-time experiences while gaining much deeper consumer insights across all platforms.

Industry advertising
Image courtesy of The Mill

Accelerating Advertising Workflows

Amazing 360-degree video with GPU-Accelerated Applications

Video Production

Edit and color grade in real time without pre-caching or generating proxies. Immerse your audiences with amazing 360-degree video with GPU-accelerated applications like Blackmagic Design DaVinci Resolve and Adobe Premiere Pro.

Multi-Channel Delivery Using AI

Multi-Channel Delivery

Deliver 3D graphics and video to any device dynamically using AI. With NVIDIA CloudXR™, smartphones, tablets, and augmented and virtual reality, headsets become windows to completely new worlds.

AI Accelerated Applications

Artificial Intelligence

Create content faster with AI-accelerated applications like DaVinci Resolve, Autodesk Flame, and Adobe Creative Cloud. Reduce time to insights and sell through ad inventories faster with precise content targeting using deep learning.

Solutions for Advertising

RTX-powered workstations

Desktop & Mobile Workstations

NVIDIA GPUs have long been the standard for enterprise desktop graphics for artists and designers. The latest  NVIDIA RTX workstations, powered by NVIDIA Ampere architecture, combine real-time ray tracing, AI, and advanced visualization to provide cutting-edge features and performance for professional creative workflows.

Data Science Workstations

Data Science

Get the performance you need to transform massive amounts of data into insights and create amazing customer experiences with NVIDIA-powered data science workstations.

Tackle the Most Complex AI Challenges with NVIDIA DGX™ Solutions

DGX

Tackle the most complex AI challenges with NVIDIA DGX solutions—from AI training and inference to data analytics and advanced simulation and visualization.

Success Stories

Future of Advertising

Ars Thanea Brings a Forest to Life with NVIDIA Omniverse Enterprise

See how Ars Thanea enables real-time collaboration between artists working remotely and onsite. Also, learn how they connect their favorite DCC apps to NVIDIA Omniverse Create.

AI Training and Inferencing

Revolutionizing the Decentralized Digital World of Media and Entertainment

With more user-generated content growing yearly, advertisers leverage AI to analyze the data and predict ROI on campaigns. See how BEN Group uses the NVIDIA DGX A100 to reach insights faster than ever before.

WPP uses NVIDIA Omniverse Enterprise
Image Courtesy of WPP

The Shifting Face of Digital Advertising

See how WPP is using cutting edge technology from Lenovo Workstations and NVIDIA Omniverse Enterprise to connect their work as it becomes increasingly more virtual.

NVIDIA RTX enables gaming companies to create breathtaking, interactive worlds with performance that exceeds gamers expectations. Increasingly, game developers are making full use of real-time ray tracing and AI in their games, and as a result, more gamers than ever are enjoying the beautifully realized lighting and AI-boosted images.

Solutions for the Game Development Industry
WALL PANNER v2.1

RTX-Accelerated Ecosystem

 :

Sign Up for News

Get the latest news on NVIDIA solutions for Media and Entertainment.

Find Your Solution

Get in touch with our sales team to find the right fit for your projects.