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Courtesy of Lucasfilm

Bring the Future of Media and Entertainment into Focus

The State of the Art Redefined

The film and television industries are constantly innovating and reinventing their production pipelines to address the growing demand for high-quality content while maintaining tight timelines in a globally distributed workforce. In addition, streaming services are creating the need for constant releases and refreshes to satisfy an increasing subscriber base. As a result, studios are now turning to AI, virtual production, real-time rendering, and content collaboration to dramatically accelerate production—from desktop to data center to cloud.

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The Conference for the Era of AI and the Metaverse

Developer Conference March 20-23 | Keynote March 21

Don't miss these three upcoming Media and Entertainment sessions at GTC.

Advances in Data-Parallel Production Rendering at Scale

We'll describe some of the latest advancements we're making for data-parallel production rendering on modern hardware such as GPUs and CPUs. Topics will include improved parallelism in OpenSubdiv, production rendering performance improvements, improved parallelization overall, and some details related our texture cache implementation and the Lama production shaders.

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Emerging Tech in Animation Pre-Production

At Sony Pictures Animation, we're always looking for ways to improve the creative pre-production and storytelling process. We'll explore some of the most recent emerging technologies, such as AI and Omniverse, and how they could impact our workflows.

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Accelerate the Virtual Production Pipeline to Produce an Award-Winning Sci-Fi Short Film

With NVIDIA Omniverse and NVIDIA RTX technology, artists from Versatile Media were able to accelerate their virtual production pipeline and produce a sci-fi short film, "New Air," entirely in an LED volume in only four days using three physical props, with real-time compositing and no visual effects (VFX) added in post-production.

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See All Media and Entertainment Sessions

Film and TV
Broadcast
Advertising
Games

The world's top film and television studios use NVIDIA to power the most advanced, visually rich feature films and TV shows ever made. Discover how our cutting-edge technologies like AI, simulation, real-time ray tracing, and virtual production make box office record-breakers, hit TV shows, and Academy Award-winning pictures possible.

Artificial Intelligence to Dramatically Accelerate Production

Image courtesy of Lucasfilm.

Accelerating Film and TV Production Workflows

Image courtesy of Lucasfilm.

Virtual Production

With the move to shooting visual effects in-camera on virtual production stages, remote virtual art departments can collaborate directly with the set using NVIDIA Omniverse^™ Enterprise and their favorite content creation tools like Unreal, Maya, and 3ds Max. Making directorial edits in real time is crucial to keeping costs under control.

RT Cores for Ray Tracing & Tensor Cores For AI Denoising

Image courtesy of Digital Domain.

Rendering

Create the most beautiful and accurately lit renders in real-time with NVIDIA RTX^™, featuring dedicated RT Cores for ray tracing and Tensor cores for AI denoising, super-sampling, and much more. GPU-accelerated rendering is now available with every major renderer, including Autodesk Arnold, Chaos V-Ray, Maxon Redshift, Isotropix Clarisse, DreamWorks MoonRay, Pixar RenderMan XPU, and NVIDIA Omniverse RTX Renderer.

Artificial Intelligence

AI-enabled features are now available in all of the major content creation applications. Use these AI assistants to reduce repetitive tasks and create content in a fraction of the time. Advanced AI-enabled analytics can help you understand your audience better than ever. The possibilities have become limitless for AI-enhanced content creation, distribution, and monetization.

Solutions for Film and TV

NVIDIA Omniverse

Revolutionize your studio’s production pipeline. NVIDIA Omniverse is an open platform built to accelerate creative production. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams are empowered to create at the speed of imagination.

Learn More About Omniverse

RTX Professional Solutions

The industry's most critically acclaimed feature films require the latest technological advancements – from mobile and desktop, to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

Learn More About RTX-Powered Solutions

Studio in the Cloud

As studios become increasingly remote, RTX Virtual Workstation (vWS) enables artists to access powerful virtual workstations from anywhere, while enjoying performance on the same level as physical workstations.

Learn More About RTX vWS

Success Stories

NVIDIA Powers 14 Years of Oscar-Winning Visual Effects

For 14 years running, NVIDIA technologies have powered the dazzling visuals and cinematics behind every Academy Award nominee for Best Visual Effects.

Read Story

As Far as the AI Can See: ILM Uses Omniverse DeepSearch to Create the Perfect Sky

Omniverse AI-enabled search tool lets legendary studio, Industrial Light Magic, sift through a massive database of 3D scenes with unprecedented ease.

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Courtesy of ILMxLAB

A Vision for the Future of Immersive Entertainment

Spark your curiosity and imagination in this visionary talk by Vicki Dobbs Beck, executive in charge of Lucasfilm’s ILMxLAB. Learn why many creators believe XR is the greatest disruptor of entertainment in our generation.

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NVIDIA technologies are helping broadcasters revolutionize how content is created, distributed, and consumed. The latest enterprise-class NVIDIA RTX professional GPUs, combined with NVIDIA high-speed, low-latency Internet Protocol (IP)-based solutions, enable all-new workflows for live broadcasts. Gain new creative capabilities and deep customer insights while reaching global markets on any device with AI solutions and next-generation infrastructure.

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NVIDIA RTX GPUs with NVIDIA Networking For Live Broadcast

Consumer behaviors are changing rapidly with the proliferation of high-performance, internet-connected devices. Agencies and corporate in-house creative teams must innovate with dynamic, experiential, branded content that captivates and engages audiences in new ways. With NVIDIA RTX, real-time technologies and deep learning, advertisers and brand leaders can create immersive real-time experiences while gaining much deeper consumer insights across all platforms.

Image courtesy of The Mill

Accelerating Advertising Workflows

Amazing 360-degree video with GPU-Accelerated Applications

Video Production

Edit and color grade in real time without pre-caching or generating proxies. Immerse your audiences with amazing 360-degree video with GPU-accelerated applications like Blackmagic Design DaVinci Resolve and Adobe Premiere Pro.

Multi-Channel Delivery

Deliver 3D graphics and video to any device dynamically using AI. With NVIDIA CloudXR^™, smartphones, tablets, and augmented and virtual reality, headsets become windows to completely new worlds.

Artificial Intelligence

Create content faster with AI-accelerated applications like DaVinci Resolve, Autodesk Flame, and Adobe Creative Cloud. Reduce time to insights and sell through ad inventories faster with precise content targeting using deep learning.

Solutions for Advertising

Desktop & Mobile Workstations

NVIDIA GPUs have long been the standard for enterprise desktop graphics for artists and designers. The latest NVIDIA RTX workstations, powered by NVIDIA Ampere architecture, combine real-time ray tracing, AI, and advanced visualization to provide cutting-edge features and performance for professional creative workflows.

Learn more about RTX-powered workstations

Data Science

Get the performance you need to transform massive amounts of data into insights and create amazing customer experiences with NVIDIA-powered data science workstations.

Learn More About Data Science workstations

DGX

Tackle the most complex AI challenges with NVIDIA DGX^™ solutions—from AI training and inference to data analytics and advanced simulation and visualization.

Learn more about DGX

Success Stories

Image Courtesy of WPP.

WPP Transforms Automotive Marketing Services with NVIDIA Omniverse Cloud

The world’s largest marketing services organization is the first to launch automotive marketing services on Omniverse Cloud, delivering custom 3D content and experiences to the world’s leading automotive brands.

Watch Now

Image courtesy of Ars Thane

Ars Thanea Brings a Forest to Life with NVIDIA Omniverse Enterprise

See how Ars Thanea enables real-time collaboration between artists working remotely and onsite. Also, learn how they connect their favorite DCC apps to NVIDIA Omniverse Create.

Read Story

Revolutionizing the Decentralized Digital World of Media and Entertainment

With more user-generated content growing yearly, advertisers leverage AI to analyze the data and predict ROI on campaigns. See how BEN Group uses the NVIDIA DGX A100 to reach insights faster than ever before.

Read Story

View More Stories

NVIDIA RTX enables gaming companies to create breathtaking, interactive worlds with performance that exceeds gamers expectations. Increasingly, game developers are making full use of real-time ray tracing and AI in their games, and as a result, more gamers than ever are enjoying the beautifully realized lighting and AI-boosted images.

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Solutions for the Game Development Industry

The Next Generation of Workstations Is Here

Intel and NVIDIA usher in the next generation of OEM workstation platforms. These new workstations, powered by the latest Intel^® Xeon^® W processors, NVIDIA RTX^™ 6000 Ada Generation GPUs, and NVIDIA^®ConnectX^® smart network interface cards, are bringing unprecedented performance, features, and efficiency for creative and technical professionals.

Learn More

WALL PANNER v2.1

RTX-Accelerated Ecosystem

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Get in touch with our sales team to find the right fit for your projects.

Bring the Future of Media and Entertainment into Focus

The State of the Art Redefined

The Conference for the Era of AI and the Metaverse

Developer Conference March 20-23 | Keynote March 21

Advances in Data-Parallel Production Rendering at Scale

Emerging Tech in Animation Pre-Production

Accelerate the Virtual Production Pipeline to Produce an Award-Winning Sci-Fi Short Film

Film and TV

Broadcast

Advertising

Games

Accelerating Film and TV Production Workflows

Virtual Production

Rendering

Artificial Intelligence

Solutions for Film and TV

NVIDIA Omniverse

RTX Professional Solutions

Studio in the Cloud

Success Stories

NVIDIA Powers 14 Years of Oscar-Winning Visual Effects

As Far as the AI Can See: ILM Uses Omniverse DeepSearch to Create the Perfect Sky

A Vision for the Future of Immersive Entertainment

Accelerating Advertising Workflows

Video Production

Multi-Channel Delivery

Artificial Intelligence

Solutions for Advertising

Desktop & Mobile Workstations

Data Science

DGX

Success Stories

WPP Transforms Automotive Marketing Services with NVIDIA Omniverse Cloud

Ars Thanea Brings a Forest to Life with NVIDIA Omniverse Enterprise

Revolutionizing the Decentralized Digital World of Media and Entertainment

The Next Generation of Workstations Is Here

RTX-Accelerated Ecosystem

Sign Up for News

Find Your Solution

Get the latest from NVIDIA on Media & Entertainment