Bring the Future of Media and Entertainment into Focus

The State of the Art Redefined

The film and television industries are constantly innovating and reinventing their production pipelines to address the growing demand for high-quality content while maintaining tight timelines in a globally distributed workforce. In addition, streaming services are creating the need for constant releases and refreshes to satisfy an increasing subscriber base. As a result, studios are now turning to AI, virtual production, real-time rendering, and content collaboration to dramatically accelerate production—from desktop to data center to cloud.

The World's Brightest Minds. One Unique Event.

Discover how the world’s leading film and production studios create the most advanced, visually rich feature films and television shows with stunning visual effects, realistic animation, and ray tracing.

  • Step into the Mosaic: Immersing Ourselves in Possibility at Lucasfilm's ILMxLAB

    • Vicki Dobbs Beck, VP, Immersive Content Innovation, ILMxLAB

    Vicki Dobbs Beck has more than 30 years of broad-based management experience in the entertainment industry. Currently, Vicki is VP for immersive content innovation and has overall responsibility for ILMxLAB, the award-winning division launched by Lucasfilm in 2015 to pioneer in the field of immersive storytelling. ILMxLAB wants to make it possible for people to "Step Inside Our Stories" in ways never before possible. Using technologies like virtual and augmented reality, ILMxLAB aspires to create connected experiences that transform places, spaces, and our daily lives as we transition from storytelling to story-living.

  • The Importance of Digital Humans for Industries

    • Sarah Bacha, Head of Research and Innovation, Cedrus Al
    • Markus Gross, Vice President of Research, Walt Disney Studios
    • Vladimir Mastilovic, VP of Digital Humans Technology, Epic Games
    • Matt Workman, Developer, Cine Tracer
    • Simon Yuen, Director of Graphics and Al, NVIDIA
    • John Martin I, VP of Product Marketing, Reallusion
    • Tada Baltrusaitis, Principal Scientist, Microsoft

    Technical and business luminaries explore how digital humans will have a profound impact on industries outside of Media and Entertainment in this panel discussion. They explored the contributions of leading technology companies, and what they see for the future in this space.

  • Exploring USD: The HTML for 3D Virtual World

    • Michael Kass, Senior Distinguished Engineer, NVIDIA
    • Marc Petit, General Manager, Unreal Engine, Epic Games
    • Steve May, Vice President, CTO, Pixar
    • Guido Quaroni, Senior Director of Engineering of 3D & Immersive, Adobe
    • Adeline Aubame, Director of Technology Operations, Ubisoft
    • Martin Enthed, Innovation Manager, IKEA
    • Frank Delise, NVIDIA

    A panel of distinguished technical leaders came together to talk about the potential of Universal Scene Description (USD) for 3D creators in all industries. These luminaries talked about their latest experiences with the USD framework within their particular use cases, and explored what evolutions they'd like to see next.

  • Transforming Global Film Production Workflows with Omniverse

    • Roy C. Anthony, Global Head of Research, DNEG
    • Theo Facey, Head of Animation, London Studio, DNEG
    • Rosie Walker, Artist, Compositing, DNEG

    Real-time technologies and collaborative workflows will reinvent the artist experience and empower geographically diverse pipeline teams with next-generation tooling. Traditional production pipelines for offline render can require lengthy cycles between content generation and final review. As legacy solutions need tens of hours to render and transfer terabytes of data in studio, or globally between locations, production teams do not enjoy immediate feedback on changes. In this session, DNEG their explorations into Omniverse and GPU-accelerated workflows based on USD (Universal Scene Description), to provide a peek into the future of production.

  • Virtual Production Executive Panel

    • Ben Grossmann, CEO, Magnopus
    • Rick Champagne, Global Media & Entertainment, Industry Strategy and Marketing, NVIDIA
    • Janet Muswell, SVP of Visual Effects, HBO
    • Rob Bredow, SVP. Chief Creative Officer, Industrial Light & Magic

    Media & entertainment industry executives and visionaries are completely reinventing production to maximize creative and business outcomes in a globally distributed workforce. In this panel, we'll share insights on the business of virtual production, its implications on the creative process, and the innovation and technology that's fundamentally changing how entertainment is produced and created.

M&E Luminaries at GTC22
  • <h4>Film and TV</h4>

    Film and TV

  • <h4>Broadcast</h4>


  • <h4>Advertising</h4>


  • <h4>Games</h4>


The world's top film and television studios use NVIDIA to power the most advanced, visually rich feature films and TV shows ever made. Discover how our cutting-edge technologies like AI, simulation, real-time ray tracing, and virtual production make box office record-breakers, hit TV shows, and Academy Award-winning pictures possible.

Artificial Intelligence to Dramatically Accelerate Production
Image courtesy of Lucasfilm.

Accelerating Film and TV Production Workflows

Virtual Production To Enhance Creativity
Image courtesy of Lucasfilm.

Virtual Production

With the move to shooting visual effects in-camera on virtual production stages, remote virtual art departments can collaborate directly with the set using NVIDIA Omniverse Enterprise and their favorite content creation tools like Unreal, Maya, and 3ds Max. Making directorial edits in real time is crucial to keeping costs under control.

RT Cores for Ray Tracing & Tensor Cores For AI Denoising
Image courtesy of Digital Domain.


Create the most beautiful and accurately lit renders in real-time with NVIDIA RTX, featuring dedicated RT Cores for ray tracing and Tensor cores for AI denoising, super-sampling, and much more. GPU-accelerated rendering is now available with every major renderer, including Autodesk Arnold, Chaos V-Ray, Maxon Redshift, Isotropix Clarisse, DreamWorks MoonRay, Pixar RenderMan XPU, and NVIDIA Omniverse RTX Renderer.

AI Assistants to Reduce Repetitive Tasks

Artificial Intelligence

AI-enabled features are now available in all of the major content creation applications. Use these AI assistants to reduce repetitive tasks and create content in a fraction of the time. Advanced AI-enabled analytics can help you understand your audience better than ever. The possibilities have become limitless for AI-enhanced content creation, distribution, and monetization.

Solutions for Film and TV

NVIDIA Omniverse - Open Platform to Accelerate Creative Production

NVIDIA Omniverse

Revolutionize your studio’s production pipeline. NVIDIA Omniverse is an open platform built to accelerate creative production. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams are empowered to create at the speed of imagination.

 NVIDIA RTX Workstations

RTX Professional Solutions

The industry's most critically acclaimed feature films require the latest technological advancements – from mobile and desktop, to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

Virtual Data Center Workstations

Studio in the Cloud

As studios become increasingly remote, RTX Virtual Workstation (vWS) enables artists to access powerful virtual workstations from anywhere, while enjoying performance on the same level as physical workstations.

Success Stories

NVIDIA Powers 14 Years of Oscar-Winning Visual Effects

NVIDIA Powers 14 Years of Oscar-Winning Visual Effects

For 14 years running, NVIDIA technologies  have powered the dazzling visuals and cinematics behind every Academy Award nominee for Best Visual Effects. 

 ILM Uses Omniverse DeepSearch to Create the Perfect Sky

As Far as the AI Can See: ILM Uses Omniverse DeepSearch to Create the Perfect Sky

Omniverse AI-enabled search tool lets legendary studio, Industrial Light Magic, sift through a massive database of 3D scenes with unprecedented ease.

A Vision for the Future of Immersive Entertainment
Courtesy of ILMxLAB

A Vision for the Future of Immersive Entertainment

Spark your curiosity and imagination in this visionary talk by Vicki Dobbs Beck, executive in charge of Lucasfilm’s ILMxLAB. Learn why many creators believe XR is the greatest disruptor of entertainment in our generation.

NVIDIA technologies are helping broadcasters revolutionize how content is created, distributed, and consumed. The latest enterprise-class NVIDIA RTX professional GPUs, combined with NVIDIA high-speed, low-latency Internet Protocol (IP)-based solutions, enable all-new workflows for live broadcasts. Gain new creative capabilities and deep customer insights while reaching global markets on any device with AI solutions and next-generation infrastructure.

NVIDIA RTX GPUs with NVIDIA Networking For Live Broadcast

Consumer behaviors are changing rapidly with the proliferation of high-performance, internet-connected devices. Agencies and corporate in-house creative teams must innovate with dynamic, experiential, branded content that captivates and engages audiences in new ways. With NVIDIA RTX, real-time technologies and deep learning, advertisers and brand leaders can create immersive real-time experiences while gaining much deeper consumer insights across all platforms.

Industry advertising
Image courtesy of The Mill

Accelerating Advertising Workflows

Amazing 360-degree video with GPU-Accelerated Applications

Video Production

Edit and color grade in real time without pre-caching or generating proxies. Immerse your audiences with amazing 360-degree video with GPU-accelerated applications like Blackmagic Design DaVinci Resolve and Adobe Premiere Pro.

Multi-Channel Delivery Using AI

Multi-Channel Delivery

Deliver 3D graphics and video to any device dynamically using AI. With NVIDIA CloudXR™, smartphones, tablets, and augmented and virtual reality, headsets become windows to completely new worlds.

AI Accelerated Applications

Artificial Intelligence

Create content faster with AI-accelerated applications like DaVinci Resolve, Autodesk Flame, and Adobe Creative Cloud. Reduce time to insights and sell through ad inventories faster with precise content targeting using deep learning.

Solutions for Advertising

RTX-powered workstations

Desktop & Mobile Workstations

NVIDIA GPUs have long been the standard for enterprise desktop graphics for artists and designers. The latest  NVIDIA RTX workstations, powered by NVIDIA Ampere architecture, combine real-time ray tracing, AI, and advanced visualization to provide cutting-edge features and performance for professional creative workflows.

Data Science Workstations

Data Science

Get the performance you need to transform massive amounts of data into insights and create amazing customer experiences with NVIDIA-powered data science workstations.

Tackle the Most Complex AI Challenges with NVIDIA DGX™ Solutions


Tackle the most complex AI challenges with NVIDIA DGX solutions—from AI training and inference to data analytics and advanced simulation and visualization.

Success Stories

Automotive Marketing Services
Image Courtesy of WPP.

WPP Transforms Automotive Marketing Services with NVIDIA Omniverse Cloud

The world’s largest marketing services organization is the first to launch automotive marketing services on Omniverse Cloud, delivering custom 3D content and experiences to the world’s leading automotive brands.

Future of Advertising

Ars Thanea Brings a Forest to Life with NVIDIA Omniverse Enterprise

See how Ars Thanea enables real-time collaboration between artists working remotely and onsite. Also, learn how they connect their favorite DCC apps to NVIDIA Omniverse Create.

AI training and Inferencing

Revolutionizing the Decentralized Digital World of Media and Entertainment

With more user-generated content growing yearly, advertisers leverage AI to analyze the data and predict ROI on campaigns. See how BEN Group uses the NVIDIA DGX A100 to reach insights faster than ever before.

NVIDIA RTX enables gaming companies to create breathtaking, interactive worlds with performance that exceeds gamers expectations. Increasingly, game developers are making full use of real-time ray tracing and AI in their games, and as a result, more gamers than ever are enjoying the beautifully realized lighting and AI-boosted images.

Solutions for the Game Development Industry

RTX-Accelerated Ecosystem


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