Bring the Future of Media and Entertainment into Focus

The State of the Art Redefined

The film and television industries are constantly innovating and reinventing their production pipelines to address the growing demand for high-quality content while maintaining tight timelines in a globally distributed workforce. In addition, streaming services are creating the need for constant releases and refreshes to satisfy an increasing subscriber base. As a result, studios are now turning to artificial intelligence, virtual production, real-time rendering, and content collaboration to dramatically accelerate production — from desktop, to data center and cloud.

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The world's top film and television studios use NVIDIA to power the most advanced, visually rich feature films and TV shows ever made. Discover how our cutting-edge technologies like artificial intelligence, simulation, real-time ray tracing, and virtual production make box office record-breakers, hit TV shows, and Academy Award-winning pictures possible.

Artificial Intelligence to Dramatically Accelerate Production
Image courtesy of Lucasfilm.

Accelerating Film and TV Production Workflows

Virtual Production To Enhance Creativity
Image courtesy of Lucasfilm.

Virtual Production

Create, iterate, and collaborate in real-time by connecting the virtual production set directly to artists using NVIDIA-Certified systems, NVIDIA Networking solutions, and the NVIDIA Omniverse Enterprise platform.

RT Cores for Ray Tracing & Tensor Cores For AI Denoising
Image courtesy of Digital Domain.


Create the most beautiful and accurately lit renders in real-time with NVIDIA RTX, featuring dedicated RT Cores for ray tracing and Tensor cores for AI denoising, super-sampling, and much more. Power real-time, high-quality, multi-GPU ray tracing and path tracing on USD content with NVIDIA Omniverse Enterprise.

AI Assistants to Reduce Repetitive Tasks

Artificial Intelligence

Use AI assistants to reduce repetitive tasks and enable all-new creative capabilities. AI can help studios gain valuable viewer insights and monetize ad inventories more efficiently.

Solutions for Film and TV

NVIDIA Omniverse - Open Platform to Accelerate Creative Production

NVIDIA Omniverse Enterprise

Revolutionize your studio’s workflow. NVIDIA Omniverse is a 3D collaboration and physically-accurate simulation platform that's powered by NVIDIA-Certified Systems to accelerate your business like never before. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams are empowered to create at the speed of imagination.

 NVIDIA RTX Workstations

Professional GPUs

The industry's most critically acclaimed feature films require the latest technological advancements – from mobile and desktop, to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

RTX Virtual Workstations


NVIDIA RTX Virtual Workstation (vWS) enables artists to access powerful virtual workstations from anywhere and enjoy performance on the same level as physical workstations.

Success Stories

NVIDIA Powers 13 Years of Oscar-Winning Visual Effects
Courtesy of Framestore.©NETFLIX

NVIDIA Powers 13 Years of Oscar-Winning Visual Effects

For 13 years running, NVIDIA professional GPUs have powered the dazzling visuals and cinematics behind every Academy Award nominee for Best Visual Effects.

Animation Studio Elevates Virtual Production and Collaboration with NVIDIA Omniverse
Courtesy of MoonShine

Animation Studio Elevates Virtual Production and Collaboration with NVIDIA Omniverse

MoonShine Animation enabled their artists and designers to work and collaborate remotely with NVIDIA RTX Virtual Workstations and NVIDIA Omniverse.

A Vision for the Future of Immersive Entertainment
Courtesy of ILMxLAB

A Vision for the Future of Immersive Entertainment

Spark your curiosity and imagination in this visionary talk by Vicki Dobbs Beck, executive in charge of Lucasfilm’s ILMxLAB. Learn why many creators believe XR is the greatest disruptor of entertainment in our generation.

NVIDIA technologies are helping broadcasters revolutionize how content is created, distributed, and consumed. The latest enterprise-class NVIDIA RTX A6000 GPUs, built on the NVIDIA Ampere architecture, combined with NVIDIA high-speed, low-latency Internet Protocol (IP)-based solutions, enable all-new workflows for live broadcasts. So you can gain new creative capabilities and deep customer insights while reaching global markets on any device.

NVIDIA RTX GPUs with NVIDIA Networking For Live Broadcast

Consumer behaviors are changing rapidly with the proliferation of high-performance, internet-connected devices. Agencies and corporate in-house creative teams must innovate with dynamic, experiential, branded content that captivates and engages audiences in new ways. With NVIDIA RTX, real-time technologies and deep learning, advertisers and brand leaders can create immersive real-time experiences while gaining much deeper consumer insights across all platforms.

Industry advertising
Image courtesy of The Mill

Accelerating Advertising Workflows

Amazing 360-degree video with GPU-Accelerated Applications

Video Production

Edit and color grade in real time without pre-caching or generating proxies. Immerse your audiences with amazing 360-degree video with GPU-accelerated applications like Blackmagic Design DaVinci Resolve and Adobe Premiere Pro.

Multi-Channel Delivery Using AI

Multi-Channel Delivery

Deliver 3D graphics and video to any device dynamically using AI. With NVIDIA CloudXR™, smartphones, tablets, and augmented and virtual reality, headsets become windows to completely new worlds.

AI Accelerated Applications

Artificial Intelligence

Create content faster with AI-accelerated applications like DaVinci Resolve, Autodesk Flame, and Adobe Creative Cloud. Reduce time to insights and sell through ad inventories faster with precise content targeting using deep learning.

Solutions for Advertising

RTX-powered workstations

Desktop & Mobile Workstations

NVIDIA GPUs have long been the standard for enterprise desktop graphics for artists and designers. The latest  NVIDIA RTX workstations, powered by NVIDIA Ampere architecture, combine real-time ray tracing, AI, and advanced visualization to provide cutting-edge features and performance for professional creative workflows.

Data Science Workstations

Data Science

Get the performance you need to transform massive amounts of data into insights and create amazing customer experiences with NVIDIA-powered data science workstations.

Tackle the Most Complex AI Challenges with NVIDIA DGX™ Solutions


Tackle the most complex AI challenges with NVIDIA DGX™ solutions—from AI training and inference to data analytics and advanced simulation and visualization.

Success Stories

Creating the Future of Advertising
Image courtesy of WPP

Creating the Future of Advertising

WPP, the world’s largest marketing services organization, is using the NVIDIA Omniverse platform to reinvent the way advertising content is made by replacing traditional on-location production methods with entirely virtual production.

AI Training and Inferencing

Revolutionizing the Decentralized Digital World of Media and Entertainment

With more user-generated content growing yearly, advertisers leverage AI to analyze the data and predict ROI on campaigns. See how BEN Group uses the NVIDIA DGX A100 to reach insights faster than ever before.

Expert, Natural Q&A Avatar

NVIDIA Omniverse Avatar is a technology platform to develop interactive AI avatars connecting NVIDIA’s core technologies. In this demo, we see one example of Project Tokkio - a “talking kiosk” reference application. The avatar embodies a photorealistic, life-like autonomous toy that responds to challenging domain-specific questions. The customer support avatar leverages NVIDIA Riva for speech AI, NVIDIA’s Megatron Megatron-Turing NLG 530B large language model for natural language understanding, and a combination of NVIDIA Omniverse™ animation systems for facial and body animation based on an audio source.


RTX-Accelerated Ecosystem


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